TY - JOUR AU - khwunnark, chadarat PY - 2020/12/25 Y2 - 2024/03/28 TI - The The Relationship Between Business Strategies and Entrepreneurial Leadership that Affects the Success of the Business in the Upper Northeast JF - Journal of Accountancy and Management JA - J Acct & Mgmt VL - 12 IS - 4 SE - DO - UR - https://so02.tci-thaijo.org/index.php/mbs/article/view/243854 SP - AB - <p>The purpose of this study is the relationship between business strategies and entrepreneurial leadership that affects the success of the business. the samples of the study were 257 &nbsp;business entrepreneurs in the Upper Northeast &nbsp;and used questionnaire as tools of data collection. Statistics used to analyze data include: Percentage, mean, standard deviation and multiple correlation analysis. The results showed that 1) the leadership of entrepreneurs is at a medium level ( = 3.59, S.D.= 0.18) 2) business strategies is at a high level. ( = 3.52, S.D.= 0.23) 3) the success of the business is at a medium level( = 3.42, S.D.= 0.30). Results of analysis of relationships between variables found that cost saving and customer orientation&nbsp; relationship with business success &nbsp;significant at 0.05 level. The difference was significantly correlated with the success of enterprises at 0.01 level.</p> ER -