@article{Laoketkarn_2021, title={Public transport service quality perception measurement model (PubTransQual) in Bangkok}, volume={14}, url={https://so02.tci-thaijo.org/index.php/mbs/article/view/252340}, abstractNote={<p>This research aims to 1) To Explore the elements of the quality factors of public transport services In Bangkok        2) To analyze the elements of the quality factors of public transport services In Bangkok. and 3) To develop a model for measuring the quality of public transport services in Bangkok. With quantitative research. The samples used in this research were users of 3 modes of public transport Including 1) Road public transport 2) Rail transport and      3) Water public transport In Bangkok 389 respondents  . The tool used in the study was a questionnaire. The statistics used were frequency, mean, standard deviation, relative Variation and Exploratory factor analysis   </p> <p>The study found that Exploratory element of quality factors of public transport services in Bangkok. There are 2 dimensions include 1) Excellent service dimension it consists of 3 factors  1.1) Safe service 1.2) Tools and equipment and 1.3) Speed of service 2) Professional dimension it consists of 5 factors: 2.1) Willingness to service 2.2) Take care 2.3) Services match promise 2.4) Recognition of expectations and 2.5) Understand the needs.</p>}, number={2}, journal={Journal of Accountancy and Management}, author={Laoketkarn, Chatchai}, year={2021}, month={Dec.}, pages={143–160} }