Thepfun, N., K. Sanwong, A. Pradain, K. Piaudon, P. Tunjana, and K. Wandee. “Marketing Mix and Online Purchasing Decisions via the TikTok Application of Generation Z consumers in Thailand”. RMUTK Journal of Liberal Arts, vol. 8, no. 1, Apr. 2026, pp. 33-44, https://so02.tci-thaijo.org/index.php/larts-journal/article/view/275951.