N. Thepfun, K. Sanwong, A. Pradain, K. Piaudon, P. Tunjana, and K. Wandee, “Marketing Mix and Online Purchasing Decisions via the TikTok Application of Generation Z consumers in Thailand”, RMUTK.L-Arts.J., vol. 8, no. 1, pp. 33–44, Apr. 2026.