Journal of Political Science Mahamakut Buddhist University

DIGITAL MARKETING STRATEGIES FOR AGRICULTURAL PRODUCTS

Thanuttchayanin Doksroifa — 2025-12-30

This academic article is a literature review that synthesizes information from documents, articles, and books related to digital marketing for agricultural products. The study focuses on five key aspects: (1) Content Marketing, (2) Website, (3) Social Media Marketing, (4) E-mail Marketing, and (5) Search Engine Optimization (SEO). The objective is to enable farmers and producers to develop and improve marketing strategies effectively by applying the marketing mix (4Ps). These include: Product — building a distinctive image for agricultural goods; Price — setting prices consistent with costs and perceived customer value; Place — expanding distribution channels through digital platforms; and Promotion — increasing awareness and encouraging purchase decisions through online media. Digital marketing strategies play an essential role in enhancing competitiveness, reducing operational costs, and expanding the customer base efficiently. Moreover, farmers in Prachuap Khiri Khan Province should be supported in accessing and utilizing digital marketing effectively. Government agencies should organize training programs on the use of online platforms, provide support for digital sales tools and software, and establish networks connecting farmers directly with consumers. In addition, policies should promote local product publicity and access to financial resources for digital marketing development. These initiatives can help farmers increase income and strengthen the economic resilience of their communities.

GUIDELINES FOR ASSISTANCE TO CITIZENS BY LOCAL GOVERNMENT ORGANIZATIONS IN THE THAI-CAMBODIAN BORDER SITUATION

Oattaporn Bunthrue — 2025-12-30

This academic article aims to study the assistance approaches of local administrative organizations in the Thai-Cambodian border situation. Using a document and internet synthesis method, the results reveal that: 1) In terms of temporary shelter management, there is an integrated approach to disaster relief and protection for shelter residents. Temporary shelter management is systematic, encompassing planning, establishment, management, and closure. 2) In terms of security, local administrative organizations maintain order in accordance with their duties and authority, giving utmost importance to the safety of people's lives and property. 3) In terms of budget expenditures for evacuees, the budget is considered in accordance with the Ministry of Interior Regulations on Expenses for Assisting People Under the Powers and Duties of Local Administrative Organizations B.E. 2566, with consideration of the use of government reserve funds for assistance. 4) In terms of surveys and relief, the government provides financial assistance to households evacuated for more than 8 days, 2,000 baht for households evacuated for no more than 7 days, and multiple evacuees receive only one payment.

MODEL OF ENHANCING THE ANTI - CORRUPTION FOR THE SANGHA ADMINISTRATION IN CHIANG MAI

Sorawit Phromlee — 2025-12-30

This research was aimed at 1.To study and analyze the model for strengthening corruption prevention for the Sangha. Chiang Mai Provinc 2.To develop a model for strengthening corruption prevention for the Sangha. Chiang Mai Province 3 . To evaluate the model for strengthening corruption prevention for the Sangha. Chiang Mai Province By studying from related documents and data collection from indepth interviews The target group studied is 1. 3 executives at the abbot level of the Sangha in Chiang Mai Province 2.Academician from the Chiang Mai Provincial Cultural Office, 1 person 3.Chiang Mai Provincial Buddhism Office, 1 person 4. 2 academics from the Chiang Mai Provincial Anti-Corruption Office 5 . Executives of Chiang Mai Sangha University, 2 people The instrument used to collect data was a structured interview. Data analysis used descriptive content analysis.

The results of the study were as follows: Process model for strengthening corruption prevention Stimulate interest in the issue of honesty and integrity. The educational institution is the institution responsible for providing education. Training and building habits Providing knowledge along with developing intellectual skills In addition, there are other social organizations. Serves to promote and support the creation of honesty and honesty habits, creating a curriculum to instill in students awareness and non-corruption behavior. By emphasizing various moral and ethical principles. Integration in teaching and learning I have seen it concretely. Is course of study Teach the philosophy of sufficiency economy and teaching and learning arrangements of the curriculum "Grow up and don't cheat." Emphasis is placed on the students. To be able to distinguish right-wrong, good-bad, covering the 5 virtues. That help build the nation and combat corruption: 1 ) honesty, integrity, 2 ) public consciousness, 3) social fairness, 4) acting responsibly, 5) living in sufficiency.

THE PROCESS OF CREATING VALUE AND PRESERVING THE BAMBOO WEAVING CRAFTSMANSHIP OF THE VILLAGERS IN MUANG FANG, BURIRAM PROVINCE

Phra Maha Wuttinan Kittiwuttho — 2025-12-30

The objectives of this study were 1) to investigate the bamboo weaving knowledge of villagers in Ban Muang Fang community, Buriram Province; 2) to examine the value creation and conservation of bamboo weaving knowledge among these villagers; and 3) to propose strategies for enhancing the value and preserving the bamboo weaving craftsmanship in the community.

This qualitative research collected data through document analysis and interviews with purposively selected key informants, including local experts and scholars knowledgeable about bamboo weaving, totaling 30 participants. The data were analyzed through categorization according to the research objectives and verified for accuracy using triangulation and confirmation with key informants.

The findings revealed that 1) Ban Muang Fang community has long-standing bamboo weaving knowledge, supported by abundant natural bamboo resources, which encouraged villagers to engage collectively in weaving activities; 2) value creation and preservation of bamboo weaving knowledge were facilitated by utilizing social capital to teach and develop weaving techniques among the villagers; and 3) strategies for enhancing the value and preserving bamboo weaving craftsmanship include developing weaving techniques, adapting product designs to contemporary trends, and expanding distribution channels to increase product recognition.

DEVELOPMENT OF HAND-WOVEN FABRIC PRODUCTS BASED ON THE LOCAL WISDOM OF BAN TAI SAWAN COMMUNITY, NONG HAN DISTRICT, UDON THANI PROVINCE

Phramaha Bandit Nanthachan — 2025-12-30

Objectives: 1) To study the indigenous knowledge of handwoven textiles in Ban Tai Sawan Community, Nong Han District, Udon Thani Province. 2) To examine the community-based product design of handwoven textiles grounded in local wisdom in Ban Tai Sawan through community participation. 3) To propose development guidelines for handwoven textile products based on the community’s indigenous knowledge, implemented with community participation. This qualitative research collected data through in-depth interviews with 15 key informants selected via purposive sampling. Selection criteria required expertise in handweaving and residency in the community, as well as inclusion of relevant government agencies connected to the community. Data were analyzed using inductive content analysis to summarize and interpret the findings.

Findings:

1) The handwoven textiles of Ban Tai Sawan are distinctive for their patterns and traditional weaving techniques passed down through generations, such as khit and hai motifs, which reflect the cultural identity of the Tai Phuan ethnic group.

2) Product development based on indigenous handwoven textile knowledge is a key factor driving success in both cultural and economic dimensions. This involves integrating traditional khit motifs with modern geometric patterns and applying technology to create more contemporary designs.

3) Two main types of handwoven textile products were developed, including traditional tubular skirts (pha thung). The developed pha thung combines traditional khit patterns with modern geometric designs and is naturally dyed using lotus petals, producing soft pink and reddish-brown hues. This approach adds value to the products and expands marketing channels to enhance wider recognition.

THE PARTICIPATION OF THE ELDERLY IN THE CREATION OF SOCIAL INNOVATION IN KHLONG HA SUBDISTRICT, KHLONG LUANG DISTRICT PATHUM THANI PROVINCE

Somchai Saenphumi — 2025-12-30

The purpose of this study was to create participatory social innovation for the elderly members of the Buaban Ruamrom Club. Qualitative research and participatory action research (PAR) were used. Key informants were selected using purposive sampling, including 40 representatives from the Buaban Ruamrom Club for the elderly, and 5 representatives from village headmen, village elders, or members of the Tambon Administrative Organization, totaling 45 people. Analyze content information within context.

The study found that the results of the SWOT and TOWS MATRIX analysis can be used for the strategy of leveraging strengths to create advantages and opportunities (SO), specifically SO1, which involves the group's products that can be upgraded and developed with support from various agencies (S1, O1, O2). This will be used to create social innovation in the community through a participatory process between the research team and the elderly group of the Bua Ban Rueng Rom Club. They jointly considered the need to create social innovation for the community, and the elderly group of the Bua Ban Rueng Rom Club decided that they wanted to develop their existing skills, namely artificial flower and sandalwood flower wreath making, to improve their skills and increase the value of artificial flower wreath arrangements. They also wanted new skills, such as developing skills in making brooms and coconut leaf brooms with the help of local wisdom. The research team then used the needs of the elderly group of the Bua Ban Rueng Rom Club to create the following activities: 1) developing skills and increasing the value of artificial flower wreath arrangements, and 2) developing skills in making brooms and coconut leaf brooms through practical training activities to create participatory social innovation.

PUBLIC PARTICIPATION IN LOCAL DEVELOPMENT OF WAT THAT SUBDISTRICT MUNICIPALITY, MUEANG NONG KHAI DISTRICT, NONG KHAI PROVINCE

Phrakru Sutasarabandit Siriwunno (Jumnong Pompai) — 2025-12-30

This research article has three objectives: 1. to examine the current state of public participation in local development in Wat That Subdistrict Municipality; 2. to develop a model of public participation in local development for Wat That Subdistrict Municipality; and 3. to propose a model of public participation in local development for Wat That Subdistrict Municipality. Data were collected through document analysis, in-depth interviews with 30 key informants, and a focus group discussion with 12 participants. Content analysis techniques were employed, and the findings were presented descriptively. In addition, participatory action research was conducted with 95 participants through academic forums. Data were analyzed by evaluating training participation outcomes using descriptive statistics, including percentages and medians.

The research findings are as follows: 1. Regarding the current state of public participation in local development in Wat That Subdistrict Municipality, it was found that promoting public participation in local development can apply Buddhist principles to enhance citizens’ participatory skills, preparing them for rapid social changes in the contemporary era. Citizens are able to transfer knowledge related to participation in local development and adapt with awareness to the dynamics of ongoing social change. 2. Regarding the model of public participation in local development in Wat That Subdistrict Municipality, community participation was found to foster development through approaches such as proposing a community charter, establishing steps for collaborative work, communicating a shared vision, utilizing diverse communication channels, public relations through key individuals, and communication through product exhibitions, all of which promote sustainable community development activities. 3. Regarding the proposed model of public participation in local development in Wat That Subdistrict Municipality, the results showed that participants’ satisfaction, knowledge, understanding, and application of knowledge—particularly in terms of knowledge and understanding—were overall perceived at a high level. When considered by aspect and ranked from highest to lowest mean scores, participants’ knowledge and understanding before training had a mean score of 4.35, while after training the mean score increased to 4.60.

CITIZEN PARTICIPATION IN THE LOCAL DEVELOPMENT PLANNING IN KHON TAEK SUBDISTRICT, SANGKHA DISTRICT, SURIN PROVINCE

Uratat Theamthong — 2025-12-30

This thesis aims to: 1) examine the level of citizen participation in the formulation of local development plans, 2) compare citizen participation in the formulation of local development plans classified by personal factors, and 3) explore guidelines for enhancing citizen participation in the formulation of local development plans. This study employed a mixed-methods approach, integrating both quantitative and qualitative research. The quantitative study used a questionnaire with an overall reliability coefficient of 0.939 and collected data from 385 residents living in the Khon Taek Subdistrict Administrative Organization area, determined using Taro Yamane’s formula and obtained through stratified random sampling. Data were analyzed using frequency, percentage, mean, standard deviation, t-test, and F-test. The qualitative study utilized semi-structured in-depth interviews with 10 key informants, including executives of the Subdistrict Administrative Organization, community leaders, and local residents, selected through purposive sampling. Data were analyzed using content analysis in conjunction with contextual interpretation. The results revealed that: 1) the overall level of citizen participation in the formulation of local development plans was high; 2) citizens with different genders and marital statuses exhibited significantly different levels of participation at the 0.05 level, while no significant differences were found for age, education level, occupation, or income; and 3) the guidelines for improvement emphasize the need to strengthen a participatory administrative system that is transparent and provides genuine opportunities for all groups of citizens to take part in every stage of the local development planning process. From the in-depth interviews with the sample group, it was found that citizen participation in the formulation of local development plans in Khon Taek Subdistrict has been continuously improving. Therefore, it is essential for citizens to play an active role, possess bargaining power, and be involved in decision-making at every stage. Such engagement serves as a crucial foundation for achieving sustainable local development.

EXPECTATIONS FOR LOCAL DEVELOPMENT OF THE PEOPLE IN PAK NAM THA RUEA SUBDISTRICT MUNICIPALITY MUEANG RANONG DISTRICT, RANONG PROVINCE

Jagraval Sukmaitree — 2025-12-30

The objectives of this paper were: 1) to study the condition of local development problems in the municipality of Pak Nam Tha Ruea Subdistrict, Mueang District, Ranong Province, and 2) to present the expectations of the local development of the people in the Municipality of Pak Nam Tha Ruea Subdistrict, Mueang District, Ranong Province with a qualitative research format through in-depth interviews. The study employed structured, open-ended interviews with a purposively selected sample of 17 participants. Data were analyzed using content analysis, and the research findings were presented through descriptive narration.

The results showed that (1) for the local development problems, the main problem was the delay in organizing the community. Due to legal constraints in certain areas, the development of infrastructure required an extended timeframe. In the social dimension, there were conflicts and cultural diversity between locals and migrant workers, affecting discipline and law enforcement. In terms of public order, the study found issues related to social unrest arising from illegal migrant labor, job displacement, interpersonal conflicts, and incidents of theft. (2) Regarding expectations for the local development, the public anticipated improvements in public utilities such as roads, electricity, and water supply as well as the acceleration of regulatory measures and the control of migrant labor. In the social dimension, the residents expected the establishment of clear, shared rules and regulations to promote discipline, equity, and the organization of community activities with active participation from government agencies to strengthen social cohesion. Regarding public order, the residents expected stricter law enforcement, solutions to crime and drug-related problems, the deployment of supervisory officers, and the installation of adequate lighting throughout the community. There was a public expectation for stricter social control over migrant workers. The community called for the establishment of clear regulations to promote discipline, ensure equality, and organize activities in collaboration with government agencies to strengthen public order. Additionally, the public expected enhanced law enforcement, measures to address crime and drug-related problems, the deployment of supervisory officers, and the installation of lighting throughout the community.

GUIDELINES FOR DEVELOPING GENDER EQUALITY IN HIGHER EDUCATION INSTITUTIONS: A CASE STUDY OF THE UNIVERSITY OF ICELAND

Saksit Karlers — 2025-12-30

This research article has two objectives: (1) to study the approaches to gender equality development at the University of Iceland, and (2) to provide policy recommendations for gender equality development to Thai higher education institutions. The research methodology uses a qualitative research approach in the form of documentary research in the style of policy research, based on the constructivist theory, focusing on studying documents that are primary sources, which include policy documents, action plans, regulations, and rules related to the development of gender equality at the University of Iceland.

The research findings indicate that the approach to gender equality development at the University of Iceland is systematic, encompassing management, teaching, research, and academic services, aligned with the constitution and national equality laws, and has a strong oversight structure. Policy recommendations for Thai higher education institutions, therefore, aim to apply these practices to fit the Thai context, emphasizing the creation of an internal governance system, the participation of all parties, gender-inclusive design, and measurable indicators for long-term sustainability.