International Thai Tourism Journal https://so02.tci-thaijo.org/index.php/jitt <p>International Thai Tourism Journal (JITT)&nbsp;</p> <p><strong>E-ISSN</strong> : 2730-3942 / <strong>ISSN :</strong> 2286-9018</p> <p>&nbsp;</p> en-US suwaree.n@nida.ac.th (Assistant Professor Ann Suwaree Ashton, PhD) watthanarom.wow@hotmail.co.th (watthanarom sompet) Fri, 02 Jul 2021 00:00:00 +0700 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 TOURISTS’ SATISFACTION OF PUBLIC TRANSPORT USE IN PHUKET. https://so02.tci-thaijo.org/index.php/jitt/article/view/245304 <p>Public transport is an important basic infrastructure required for tourists. Phuket is a world-class destination for travelers around the world. Phuket also provides variety of public transports to accommodate passengers. However, limited studies have investigated tourist satisfaction with public transport at this destination. The purpose of this study is to measure tourist satisfaction of public transport use in Phuket. The respondents in this research were those international tourists who used public transport, especially the local bus called Songteaw. A 200 usable questionnaire was then obtained. Descriptive analysis suggested most of the public transport users in Phuket were first-time travelers, and they traveled with friends and family. The key reason for using public transport was cost. It was found that the highest level of tourist satisfaction with service quality was the attribute of other passengers’ behavior and availability of seats. In addition, factor analysis suggested three attributes of public transport service in Phuket, namely, Management system, Comfort, and Driver. The iterative regression analysis showed Driver and Management system significantly contributed to public transport user recommendation. Practical implications are suggested.</p> Haswanee Langkaweekate, Chidchanok Anantamongkolkul, Nasrin Supornhemhiran, Duanghathai soottapun, Nuttapat Kasetwatanapol Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/245304 Fri, 02 Jul 2021 00:00:00 +0700 การวิเคราะห์องค์ประกอบรูปแบบการดำเนินชีวิตของนักท่องเที่ยว กลุ่ม Millennials ในประเทศไทย https://so02.tci-thaijo.org/index.php/jitt/article/view/245619 <p>This study aims to analyze factors of Millennial Tourists’ lifestyles in Thailand classified by activities, Interests, and opinions. Questionnaires were employed to collect the data from 474 millennial tourists who have travelled in domestic destinations within 1 year. Data were analyzed by the factor analysis.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The findings show that, the most of tourists are female, aged between 30-39 years, monthly income 15,000-30,000 baht, educational background in Bachelor degree, working in private companies, single married status, and living domiciled in the northern region. Factor analysis of Millennial Tourists’ lifestyles in Thailand can classify activity aspect in 4 components; i.e. Hobbies, Entertainment, Work, and Social Event. For the interest aspect, there are 2 components; i.e. Local Community Participation, and Recreation; while the opinion aspect can classify in 2 components; i.e. Self-Opinion and Social Issues.</p> ลลิดา นวกิจไพฑูรย, ศิวฤทธิ์ พงศกรรังศิลป์, พิมพ์ลภัส พงศกรรังศิลป์ Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/245619 Fri, 02 Jul 2021 00:00:00 +0700 TOURISTS’ PERCEPTIONS, EXPERIENCES AND BEHAVIORAL INTENTIONS TOWARD SERICULTURE TOURIST ATTRACTIONS IN KHON KAEN PROVINCE. https://so02.tci-thaijo.org/index.php/jitt/article/view/245407 <p class="Body" style="margin-bottom: .0001pt; text-align: justify; line-height: normal;"><span style="font-size: 16.0pt; font-family: 'TH Sarabun New',sans-serif;">The purpose of this research is to study tourists' perceptions and experiences toward sericulture tourist attractions in Khon Kaen Province. The sample included tourists and traveler obtained by using the Convenience Sampling method. The tools included semi-structured questionnaire. The study found that according to the overview of sericulture culture tourism potential development model in Khon Kaen Province in terms of tourists' perception and experiences, the hypotheses were tested and yielded the significance statistics at .05. It was found that activities and participation in the sericulture attraction, such as access to the sericulture source and the nature of activities and activities during the sericulture tour, were very important for tourists because they experienced new things, bought local products, revisited the sericulture community and recommended the tourist attractions to others. </span></p> Watcharobon Kosonwitthayanan, Jinnapas Pathumporn, Ranee Esichaikul Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/245407 Fri, 02 Jul 2021 16:27:13 +0700 ต้นทุนโลจิสติกส์ในอุตสาหกรรมโรงแรม https://so02.tci-thaijo.org/index.php/jitt/article/view/245706 <p>The objective of this research to Logistics Cost Analysis in Hotel Industry is a case study and set guidelines, As well as suggestions for reducing costs from the indicators of logistics efficiency in the hotel industry. In which the project organizer studied the logistics costs in case study of hotel under the concept 6 activities of logistics include Place/customer service levels, Inventory carry cost, Lot quantity cost, Order-Processing and information cost, Warehousing cost and Transportation cost, Which can be divided into 8 activities include LCHI 1: Demand Forecasting Cost Per Sales, LCHI 2: Purchasing and Procurement Cost Per Sales, LCHI 3: Inventory Management Cost Per Sales, LCHI 4: Inventory Holdings in Warehouses Cost Per Sales, LCHI 5: Transportation Management Cost Per Sales, LCHI 6: Customer Service Cost Per Sales, LCHI 7: Room and Seminar Room Service Cost Per Sales and LCHI 8: Restaurant Service Per Sales From the study</p> <p>The project organizer compared the logistics costing with the management cost in a case study of hotel, From the model of Logistics costs in the hotel industry (LCHI) the management case study of hotel consists of LCHI 1: Demand Forecasting Cost 31,850 Baht, LCHI 2: Purchasing and Procurement Cost 105,350 Baht, LCHI 6: Customer Service Cost 105,700 Baht, LCHI 7: Room and Seminar Room Service Cost 275,100 Baht and LCHI 8: Restaurant Service 199,850 Baht total of 717,850 baht equivalent to 20.51% which is more than the concept of management fee calculation based on the CASS Method hypothesis that 10%</p> หนึ่งฤทัย ไกรสังเกต, อารยา เรืองรัตนตรัย, บุญชัย แซ่สิ้ว Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/245706 Fri, 02 Jul 2021 16:32:35 +0700 ปัจจัยเชิงผลลัพธ์ตลาดเชิงประสบการณ์ของนักท่องเที่ยวชาวไทยที่มาเยือน พิพิธภัณฑ์มิวเซียมสยาม https://so02.tci-thaijo.org/index.php/jitt/article/view/246941 <p>In this study, the concept of experiential marketing was applied in tourism industry. The objectives were 1) to study the level of experiential marketing, tourist satisfaction, intention to recommend and revisit intention; 2) to study the effect of experiential marketing on tourist satisfaction, intention to recommend and revisit intention; and 3) the effect of tourist satisfaction on intention to recommend and revisit intention. This research was the quantitative research and questionnaires were employed. The 399 samples were Thai tourists who visited to Musuem Siam. Descriptive statistics, Pearson’s product moment correltion coefficient and multiple regresstion were used to analysis data<strong>. </strong>The results revealed: All of variables were high level and 5 hyphothese were supported. The research results can be provided for maketing executive to manage and develop maketing strategy in order to provide for the tourists in the future.</p> ฝนริน ชนะกำโชคเจริญ, วงศ์ลัดดา วีระไพบูลย์ Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/246941 Fri, 02 Jul 2021 00:00:00 +0700 MANAGEMENT GUIDELINES FOR CONTEMPORARY THAILAND TOURISM AND HOSPITALITY INDUSTRY WITH THE CHALLENGING GROWTH OF SHARING ECONOMY PRACTICES. https://so02.tci-thaijo.org/index.php/jitt/article/view/247415 <p>This research is to present the management guideline for Thai contemporary tourism and service industry in the challenging issue from the growth of sharing economy system. This study involves the use of mixed methods research. It was found that the components of conflict between start-up, contemporary platform, and government in the tourism and service industry of Thailand from the growth of economy sharing system were caused by the easy access to the contemporary platform, resulting in a quick start-up with low cost and the gaining access to customers via the contemporary platform. The former businesses cannot compete in terms of price with the start-up in these contemporary platform because the government does not have the policy to support the start-up in the contemporary platform. Therefore, there is no tax. However, this does not include all groups of customer due to the damages to the assets that might occur and the security from the reliability of the lessee and the lessor. Also, the start-up in the contemporary platform can only meet the needs of small group of travelers. The tax payment must be more than normal hotels for 10 percent of the revenue. The transportation and guiding business in economy system must register with the government sector. There must be the specific driving license for providing a service in economy sharing system with the tax payment according to the revenue received.</p> Sinsupa Wannasuth, Pimmada Wichasin Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/247415 Fri, 02 Jul 2021 17:15:07 +0700 THE EFFECTS OF FOUR-DAY ADVENTURE BASED CAMP PROGRAMMES ON THE PERCEPTIONS PROFESSIONAL SKILLS OF STUDENS TNSU. BANGKOK CAMPUS https://so02.tci-thaijo.org/index.php/jitt/article/view/247931 <p>Adventure tourism is also considered as commercial recreation. Adventure tourism is worth 65% of spending. In addition, the world began to gain popularity for this market (The Adventure Travel Trade Association: ATTA, 2016). It involves providing tourism with on opportunity to experience nature through a variety of outdoor activities. The main purpose of this study was to perceptions professional skills of student major recreation and tourism. Total (N=30) subjects were taken from bachelor (first-third year) of recreation and tourism students of Thailand National Sports University Bangkok campus (TNSU. Bangkok campus) with ages ranging between 20 to 30 years. The effectiveness of life in the four day adventure camping project organized by faculty of liberal arts TNSU. Bangkok campus in Mae Charim National Park, Nan Province. This core activity corresponds to topics related to professional skills such as camp management, guide training course and learning skills in the 21<sup>st</sup> century. Data was collected from students who attend every year. The method used to collect the data was online questionnaires. The results of perceived professional skills from 17 aspects were found to be satisfied with the public relations of the project (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> 4.33), rafting activities (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> 4.30), able to apply knowledge to the profession skill (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> 4.23), camping (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> 4.20) and quality camping equipment (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> 4.20) ranked in the top five. Important recreation and tourism courses for students must pass a Tourist guide training course from specific tourist guide to regional tourist guide program as set by the Department of Tourism (Government Gazette, 2018).</p> Witthaya Inpongpan, Sittichai Supmoon, Jarinya Kongsombat, Marisa Glinsiri, Supatta Suwannasorn Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/247931 Fri, 02 Jul 2021 17:15:56 +0700 ความพร้อมของอุปทานการท่องเที่ยวในการรองรับกลุ่มบุคคลที่มีความหลากหลายทางเพศ: กรณีศึกษานักท่องเที่ยวกลุ่มเกย์ https://so02.tci-thaijo.org/index.php/jitt/article/view/248059 <p>This research aims to study and analyze situations, organizations, sectors, policies and&nbsp;laws, and tourism product facilities relevant to gay tourism promptness of both Thailand and&nbsp;foreign countries. Qualitative methods are employed for this research, with samples from 3 destinations, including (1) Thailand (2) Bali, Indonesia and (3) Barcelona, Spain. SWOT analysis is used for comparing policies and laws.</p> <p>The results reveal that the overall global gay tourism situation is apparently growing.&nbsp;Barcelona, Spain is the most prepared in terms of policies and laws and tourism product&nbsp;facilities relevant to gay tourism promptness. Thailand is in second place. Bali, Indonesia is the least prepared. Thailand is moderately equipped for 6 categories of tourism supply that&nbsp;include (1) natural resources, meaning various choices of natural attractions such as sea,&nbsp;mountains, and forests (2) man-made resources, ranging from religious architecture like&nbsp;temples to famous night clubs (3) basic infrastructure for tourism supply, with international&nbsp;airport in each region (4) local people’s hospitality and culture which is an important pull&nbsp;factor of Thailand (5) entrepreneurs’ roles in the tourism business which contribute to the&nbsp;development of LGBT-friendly business and (6) government’s roles that do not hinder LGBT tourism business but still lack systematic and effective development policies which result in&nbsp;the deficiency of gay tourism supply readiness.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The guidelines for potential development on destinations for gay tourists include&nbsp;indicating gay tourism readiness through passing civil rights laws, educating locals and&nbsp;organizations about gender diversity, creating a gay map for gay tourists as a part of Tourism&nbsp;Authority of Thailand’s Go Thai Be Free campaign, and fostering destination travel.</p> วีรบูรณ์ วิสารทสกุล, ชัญญา ปัญญากำพล, ศิญาณี หิรัญสาลี, ธีรวิศว์ สินธุรส Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/248059 Fri, 02 Jul 2021 00:00:00 +0700 การปรับตัวของผู้ประกอบการค่ายมวยไทยท่ามกลางสถานการณ์ การระบาดของโควิด-19 จังหวัดภูเก็ต https://so02.tci-thaijo.org/index.php/jitt/article/view/248199 <p>The purpose of this research article aims to study of an adaptation of Thai boxing camp Entrepreneurs' amid the COVID-19 pandemic in Phuket Province. Qualitative research method was used with semi-structured interviews form. Data were collected through in-depth interviews from one representative of purposive samples from total six of Thai boxing camp entrepreneurs. <br>Content analysis was used to analyze data. The results showed that adaptation of Thai Boxing Camp Entrepreneurs' amid the COVID-19 Pandemic in Phuket Province were: 1. The hygiene of the premises in the surrounding boxing camps was cleaned regularly and more than usual. Supplementary by spraying disinfectants throughout the boxing camp; 2. Management of cleaning equipments to prevent the spread of germs in Thai boxing camps was cleaning after every use. Tidy storage in a well-ventilated area to reduce the build-up of germs; 3. Protection for operator personnel before entering the camp's activities. All staffs and trainers had to protect themselves by wearing a medical mask or cloth mask. After the completion of the teaching, all trainers had to cleanse their bodies every time for cleanliness in the next teaching class; and 4. Other aspects, such as opened as a Thai Boxing school for interested youths in the community.</p> ภานุวัฒน์ ศรีมาฆะ, อุมาพร มุณีแนม Copyright (c) 2021 International Thai Tourism Journal http://creativecommons.org/licenses/by-nc-nd/4.0 https://so02.tci-thaijo.org/index.php/jitt/article/view/248199 Fri, 02 Jul 2021 00:00:00 +0700