JINLIANG, Z.; SIRISUGANDHA, T. Product Image and Service Quality Influencing the Purchase Decisions of Chinese Brand Air Conditioners Among Thai Consumers in Bangkok and Metropolitan Area. Journal of Graduate MCU KhonKaen Campus, [S. l.], v. 11, n. 4, p. 87–100, 2024. Disponível em: https://so02.tci-thaijo.org/index.php/jg-mcukk/article/view/271851. Acesso em: 16 sep. 2026.