Journal of communication and innovation NIDA

Development of E-brochure with Metaverse Platforms to Promote Public Relations for Program of Educational Technology and Communications

Thidarat Kulnattarawong — 2026-07-02

The objectives of this study were to 1) develop of E-brochure with metaverse platforms to promote public relations for program of Educational Technology and Communications and 2) study satisfaction of students and interested parties who used E-brochure with metaverse platforms to promote public relations for program of Educational Technology and Communications.

The sample group were 60 undergraduate students of Educational Technology and Communications, faculty of Technical Education at Rajamangala University of Technology Thanyaburi and interested parties in the academic year 2024. They were selected by using simple random sampling. The research instruments consisted of 1) E-brochure with metaverse platforms to promote public relations for program of Educational Technology and Communications
2) content and media quality questionnaire and 3) questionnaire for satisfactions.

The results revealed that 1) The evaluation of content for the
E-brochure with metaverse platforms to promote public relations for program of Educational Technology and Communications by the experts were totally at the excellent level (= 4.60, SD = 0.52) and the evaluation of media by the experts

were totally appropriate at the excellent level (= 4.53, SD = 0.46) and 2) appropriate the student's interested parties satisfaction of the E-brochure with metaverse platforms to promote public relations for program of Educational Technology and Communications were at the satisfied (= 4.42, SD = 0.70).

Challenges of Generative AI in the Media Industry: Impacts, Opportunities, and Future Prospects

Adipon Euajarusphan — 2026-08-31

This article analyzes the impacts, opportunities, and challenges of Generative Artificial Intelligence (Generative AI) in the media industry by synthesizing insights from research literature and international case studies. The findings indicate that Generative AI affects the media industry in three major dimensions: (1) Production Generative AI significantly reduces production time and costs while partially replacing human labor; (2) Ethical and Legal Issues It raises concerns regarding content credibility, copyright ownership, and moral accountability; and (3) Opportunities It enables the creation of personalized content and enhances cross-cultural communication efficiency. The article argues that collaboration between industry stakeholders and policymakers is essential to establish ethical frameworks and governance mechanisms for sustainable and responsible AI adoption in media production.

An Analysis of Ideologies Presented in Thai Short Moral Dramas on TikTok

kan chuawong — 2026-09-04

This study aimed to (1) examine the recurring plot patterns of Thai short-form moral dramas on TikTok and (2) analyze the ideologies represented in these dramas. The study employed textual analysis. The sample consisted of 20 Thai short-form moral dramas selected from four popular TikTok channels, each with at least three million followers. The selected videos were at least two minutes in length, had been published for at least three months, and had received no fewer than 5,000 likes. The narrative structures were analyzed using Gustav Freytag’s narrative model, while the ideologies were analyzed using Louis Althusser’s concept of ideology as an analytical framework.

The findings revealed four recurring plot patterns: (1) revealing one’s identity to seek revenge, (2) revealing one’s identity to change others’ perceptions, (3) shifting from materialistic values to emotional and moral values, and (4) making sacrifices to demonstrate moral virtue. The dominant ideologies identified in the dramas included feudalism, capitalism, patriarchy, authoritarianism, consumerism, and money-oriented ideology. Alternative and oppositional ideologies that questioned these dominant ideologies were also found. However, although the dramas provided space for alternative and oppositional ideologies to emerge, the conclusions of most narratives resolved conflicts by reaffirming dominant ideologies as means of conflict resolution. This suggests that Thai moral dramas on TikTok continue to contribute to the reproduction of dominant social ideologies.