Journal of communication and innovation NIDA

Development of Infographic Prototypes Communication Enabling Tele-Rehabilitation During Covid-19 Pandemic

Titi Charoenyod — 2023-12-28

Abstract

This research aimed to: 1) design and create infographic workpieces based on health communication theory, and 2) study satisfaction toward contents, design, and practices in general people and physical therapists.

This study designed six prototypes in two aspects, i.e., exercise for rehabilitation after COVID-19 infection and dyspnea management based on health communication theory, i.e., health belief model (HBM), social cognitive (SC), and theory of planned behavior (TPB). After the prototypes had been designed, they were brought for the survey on satisfaction in general people and physical therapists, five persons per each group. It was found that regarding exercise for rehabilitation after COVID-19 infection, both groups were most satisfied with contents and practices in the workpieces based on HBM. For design, both group were most satisfied with the workpieces based on HBM. For dyspnea management, it was found that general people were equally satisfied with contents and design in the workpieces based on HBM and SC. They were most satisfied with practices in the workpieces based on TBP. Physical therapists were most satisfied with contents, design, and practices in the workpieces based on HBM.

Communication Design guideline with Families of Special Needs Children Increasing Their Self-Esteem Through Heart by Brain Communication Activities to Heal Us.

Vichuta Mangkalee — 2024-01-04

This research aimed to: 1) study personal information, social status, and family duty attitude; 2) explain factors that affect internal communication through self-esteem; and 3) utilize communication factors to design appropriate communication by oneself.

A qualitative method is employed in this study, using the systematic learning design and development process (ADDIE Model) to collect data through in-depth interviews with eight families of special needs children.

It was found that the factors affecting communication in families with special needs included both internal and external factors such as social status and attitude. The internal communication affected the acceptance of the differences in their children, which increased self-esteem in families with special needs children. A Heart Head Heal Model presented additional information for attitude adjustment that led to behavior change. This took time and went through different stages of acceptance. Communication could be a channel of knowledge to create understanding and adjust the construction of acceptance and understanding to be more flexible. In addition, findings demonstrated that parents of families with special children could build immunity and strength within their families through effective communication to reduce pressure from society sensibly and creatively. This could significantly help children with special needs develop their potential.

The Impact of Celebrity Endorsement in Advertising on Purchasing Decisions Making of OPPO Smartphone among Generation Z in Bangkok

Yuanchang Liu — 2024-01-08

This research aimed to study the impact of celebrity endorsement in advertising on purchasing decision of OPPO smartphone among Generation Z in Bangkok, and Generation Z consumers' purchase decisions on OPPO smartphones in Bangkok. This quantitative research use questionnaires as the tool for collecting data. The 166 samples are 11-26 years old, living in Bangkok, able to make own decision to buy smartphone. And they should have watched OPPO smartphone advertising in the past 1 year. Descriptive Statistics and Inferential Statistics are used, including frequency, percentage, mean, standard deviation, analysis of variance and multiple regression analysis.

The research found that age differences have effects on the influence of celebrity advertising. However, differences in gender, education level, occupation, and average monthly income had no effect on the influence of celebrity advertising. Education level influenced purchasing decision making process. However, age, gender, occupation, and average monthly income had no effect on buying decisions. Also, it was found that celebrity advertising of OPPO smartphones influences the purchase decisions of Generation Z consumers in Bangkok.

Communication to Increase Efficiency for Social Media Literacy toward Preventing the Spread of Coronavirus for Undergraduate’s Students in Phitsanulok Province

Akkarong Punpong — 2024-01-08

The purposes of this research were to study: 1) the factors affecting social media literacy towards preventing the spread of Coronavirus for undergraduate students in Phitsanulok province; and 2) the communication methods to increase the efficiency of social media literacy towards preventing the spread of Coronavirus for undergraduate students in Phitsanulok province.

This study is quantitative research, in which the data is collected through in-depth interviews and a focus group of fifteen samples.

The findings indicated that factors influencing social media literacy in preventing the spread of coronavirus among undergraduate students encompassed demographic characteristics, proficiency in social media skills, behavior related to social media exposure, and social media literacy. The skills for enhancing social media literacy in the context of preventing coronavirus transmission were identified, including accessing information on social media, analyzing information from social media, evaluating media content on social platforms, creating content on social media, and actively participating in disseminating information through social media. Furthermore, communication guidelines to enhance the effectiveness of the social media literacy model in preventing coronavirus transmission comprise family, university, collaboration between the government and the private sector, and social media use among students.

Managing the Coronavirus 2019 Pandemic in Thailand Towards the World Leading Medical Hub: Perspectives of Health care providers and patients in Thailand

Puntarika Rawikul — 2024-02-07

The objective of this research is to study managing the COVID-19 epidemic situation in Thailand, which has a positive effect on the development to be a world medical hub.

For the quantitative research part, the data were collected by a survey questionnaire from 418 respondents, and for the qualitative research, four key informants, three persons with direct experiences in dealing with the disease and one expert in marketing and crisis communication, were interviewed.

The quantitative results revealed that medical personnel and the Thai general public have a moderate opinion on the ability to control COVID-19 infectious disease in Thailand. The top three factors were (1) the national laboratory system for infection confirmation, (2) surveillance, disease investigation, and contact tracing, and (3) public and private communications, including community involvement. This is in line with opinions about the medical potential of Thailand as a world medical hub, which overall is at a medium level, and the first factor is the development of medical services. Also, the qualitative results confirmedly found that Thailand's strength in both topics is the ability of Thai physicians. To create confidence, the government should focus on driving the policy seriously. They should accelerate the increase in the number of medical personnel, research medical innovations, and marketing communication.