Journal of Arts Management

Exploring the Causes of Burnout Syndrome among University Instructors in Thailand

Nuchjaree Pookkaman, Auttapon Sripradit, Waraporn Theerasak — Mon, 30 Sep 2024 00:00:00 +0700

This study delves into the factors associated with burnout among Thai university teachers, focusing on demographic, academic, and work-related factors. Out of 373 participants, most are men aged 41-50 with doctorate degrees. The highest levels of burnout are depersonalization (25.47%), emotional exhaustion (20.91%), and reduced personal achievement (15.82%). Eighty-seven respondents are experiencing burnout. Females are 34% more likely to experience it, while those aged 51-60 have a 34% chance. Single individuals have a 31% higher likelihood of experiencing burnout, while those with a doctoral degree are 32% more likely. Academic positions, such as assistant professor (56% higher) and assistant dean (67% higher), also increase the likelihood of burnout. Work factors, such as starting careers (0-10 years), having over 21 years of experience (34% and 33%, respectively), and working overtime for 11-20 hours per week (58% higher), also contribute to burnout. These findings are not just informative but crucial for understanding the prevalence and causes of burnout among Thai university instructors. They can guide the development of effective human resource management policies in higher education institutions, addressing burnout and improving staff well-being and efficiency.

Communicating the Soft Power of Thailand’s Cultural Heritage through Traditional Sport (Thai Chess)

Palphol Rodloytuk — Mon, 30 Sep 2024 00:00:00 +0700

This study interpreted communication, soft power, art, culture, and traditional sport regarding Thai chess, also called “Makruk.” The objectives are 1. To study soft power in Thai chess. 2. To understand soft power's role and communication style on the Thai chess board. 3. To study trends or possibilities in the sport of Thai chess as a soft power, a kind of power. The research is mixed methods. From a sample of 543 people, research tools include questionnaires, interviews, and a study of historical documents. Evaluation with computer programs for social research found the answers to the question asking for places or sources people who are interested in chess know about chess, as follows: Thai people under 18 years old and 19–29-year-olds know about chess from school, accounting for 47.89%. And 38.70%, aged 30-49 years, know from movies/movies. They account for 25.00% of those aged 50-59 years, known from family members. Accounting for 15.03 percent, those aged 60 and over are knowledgeable about Thai chess from their school days. Additionally, 6.13 percent of people of all age groups love Thai chess as it is a traditional sport. Thai chess has a long history of being a soft-power game and began to be competed around 1952. For objective 2, the study found that age does not have a significant effect on the facial expressions, gestures, and emotions of the opponent. The results were significant at the 0.05 level, with a p-value greater than 0.05, indicating nonverbal communication. Additionally, the players' personalities were found to communicate their traits. 3) Thai chess should be promoted because it has its own unique identity. It's a sport that reflects the strategy of organizing troops for war. It cleverly simulates battlefield situations on the board and also highlights the role of soft power in arts, culture, and traditions.

The Culture of Pu'er Tea in Yunan: Development of Cultural Awareness in Term of Puer's Culture in China

Yu Fan, Nuttida Pujeeb, Saowaluck Phanthabutr — Mon, 30 Sep 2024 00:00:00 +0700

The paper aims to study (1) The development of Pu'er tea culture in China. (2) Study the current cultural awareness of Chinese Pu'er tea. (3) Summarize the cultural value of Pu'er tea. The study sample was the residents of Pu'er City, Yunnan Province. The research methods include literature research, field survey, questionnaire survey, interview and statistical analysis; the data collection tool is questionnaire star and the analysis tool is SPSS. The results of this study are as follows: (1) Pu'er tea culture is a millennium treasure of China, which combines national emotion and modern vitality, and promotes cultural exchange and economic development. (2) The public lacks the awareness of its culture and faces many challenges and risks. (3) Put forward improvement plans to enhance citizens' awareness of tea culture awareness. The suggestions of this study are as follows: (1) Strengthen publicity; (2) Improve cultural awareness; (3) Integrate tea cultural resources.

The Concept of Applying Meditation to Concretely Alleviate Social Problems

Suchada Thongmalai — Mon, 30 Sep 2024 00:00:00 +0700

This research article aims to 1) study the concept of meditation practice in Buddhism and the reduction of human defilements; 2) study social problems and solutions; and 3) analyze the relationship and synthesize the concept between meditation practice and social problem alleviation for tangible application. This is documentary research, and the results found that: 1) There are 2 types of meditation: Samatha and Vipassanā. The Buddha taught that defilements, or the AkusalamŪla 3, (Lobha: greed, Dosa: hatred, Moha: delusion), are the real roots of all problems and cause human suffering and harm to others, of which Moha has the most influence, which is directly eliminated by meditation. Because of the mental state from the Upacārasamādhi levels (Samatha), the 5 Jhanas arise to eliminate the Nīvaraṇa 5 (5 hindrances), resulting in pure, peace, still, and steady, then entering Vipassanā to exterminate the Saṁyojana 10 (10 fetters). If meditation can eliminate defects in the human mind, it results in mitigating social problems. 2) Social problems are occurrences of social disorder until a large group of people are recognized and find a way to solve it together. It can be divided into many issues. Most solutions are based on the effects of the problem, which is a solution at the end of the cause or from the external dimension only; there is still a lack of cause analysis from the human mind according to Buddhism, and 3) Meditation practice is directly related to alleviating social problems because AkusalamŪla 3, the root of all social problems, especially delusion, which meditation can directly control. Therefore, applying meditation with the M-E-D Model is a guideline for alleviating social problems at the mental level. If the majority of people in society have a calm and stable mind with wholesome deeds and the three defiles are few, social problems can be alleviated concretely.

Development of Riverside Lifestyle Tourism Potential, Nong Suang Village, Krachaeng Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province

Kanmanee Waiyakrud, Charcrit Sritong, Onwika Sritong — Mon, 30 Sep 2024 00:00:00 +0700

The purposes of this article are to 1) study the potential of riverside lifestyle tourism, 2) create development strategies for riverside lifestyle tourism, and 3) design a Business Model Canvas for developing riverside lifestyle tourism in Nong Suang village, Bang Sai district, Phra Nakhon Si Ayutthaya province. In addition, qualitative research was employed in this research. Data collection instruments included SWOT analysis, TOWS matrix, and Business Model Canvas (BMC). Descriptive statistics were used to analyze the data. The research results were found as follows;

1. Riverside lifestyle tourism potential strengths include S1 attractive features like natural water sources and S2 well-developed facilities including accommodations S3 easy access with multiple travel routes to the community, and S4 competitive tourism costs. The weaknesses included W1 lack of knowledge in developing tourism activities, W2 limited public relations and media presence, W3 travel routes currently under repair, W4 inadequate bathroom facilities, W5 limited tourists’ access during the rainy season, W6 absence of established tourism standards, and W7 lack of financial resource. In addition, the opportunities included O1 capitalizing on the popularity of cultural tourism, O2 government support, and O3 research funding. Furthermore, the threats included T1 water disaster, T2 water hyacinth, T3 economic downturn, and T4 tourism competition.

2. Development strategies consisted of one SO strategy, three WO strategies, one ST strategy, and one WT strategy.

3. The business model of riverside lifestyle tourism potential development included three aspects: 1) the marketing aspect, focusing on target customers and creating awareness and creating value in products and services for the target group; 2) the operational processes aspect; and 3) the financial aspect, displaying income and expenses required for operations.

Developing the Potential of Community Enterprises to Build Community Strength A Case Study of a Coffee Producing Community Enterprise in Chumphon Province

Pimkamon Katkaew, Thanakorn Paksa, Panawat Kosayodom — Mon, 30 Sep 2024 00:00:00 +0700

This research aims to study the development of coffee-producing community enterprises in Chumphon Province. Problems and obstacles of coffee-producing enterprises in Chumphon Province and to find ways to develop the potential of community enterprises in Chumphon Province. It is qualitative research. Collect information from documents and in-depth interviews with key informants, coffee producer community enterprise operators in Chumphon Province, consisting of the group president, group executive committee, and 12 members of coffee-growing farmers in the area. The research results found that 1. The beginning of the coffee-producing community enterprise in Chumphon Province was to create careers, create jobs, and create income for members and people in the community from debt problems and low coffee prices. The group has adopted the philosophy of Sufficiency Economy, emphasizing the participation of the executive board and members, and having leaders with a clear vision and ideology to lead to success in management. 2. Problems and obstacles of coffee-producing community enterprises include 1) lack of working capital 2) personnel lacking management skills 3) decreasing cultivation area. And 3. The approach to developing potential is to develop the skills of members who have expertise in management, including the public and private sectors, who should support and promote enterprises to operate efficiently and effectively to lead to self-reliance and sustainable development in the future.

The Tourism Information Support System of the Community Enterprise Group of Kin Khao Sao Huean Sa Som Homestay, Ubon Ratchathani Province

Maneekarn Kiawrat, Wantakarn Seemarorit Card — Mon, 30 Sep 2024 00:00:00 +0700

This article aims to study and create a tourism information support system and to study tourist satisfaction before and after using the support system of Kin Khao Sao Huean Sa Som Homestay Community Enterprise, Ubon Ratchathani Province. Mixed methods were used in this research, including qualitative research. Key informants were 20 Kin Khao Sao Huean Sa Som Homestay Community Enterprise and involved government and private agencies, selected through purposive sampling. Data were collected from small-group discussions. For quantitative research, samples were 50 tourists and support system users, selected through purposive sampling. Data were collected using the questionnaire on the satisfaction with the use of the tourism support system. Data were analyzed using frequency distribution, mean, percentage, standard deviation, and paired samples T-test. The results of the study are presented as follows: 1) The tourism information support system involves designing and developing geographic information systems (GIS) using collected data to display homestays, shops, and maps of nearby tourist attractions. The system could easily display various information and illustrations via QR code, allowing tourists to use their smartphones to access and search for information. 2) The results of the study of satisfaction before and after using the tourism information support system found that tourist satisfaction before and after providing the tourism support system consisted of products and services, participation, marketing, process, and organization, with a significant difference at 0.05. It was found that after providing a tourism information support system, the tourist satisfaction was higher than before providing the tourism information support system.

The Upgrading Local Food Wisdom through a Participatory Process to Promote Community Tourism in Lampang Province

Att Khunsee, Khongsak Srikaeo, Keeratiya Sornnoey, Jiraphat Kaewsritong — Mon, 30 Sep 2024 00:00:00 +0700

This article aims to 1) study the context and select local food wisdom of Lampang Province, 2) raise the level of local food wisdom through a participatory process to promote community tourism, and 3) transmit and disseminate local food wisdom. It is participatory research. Target groups include: 1) The group involved is food wisdom teachers. Travel business agent Entrepreneur and food expert Choose specific ones and spread the word using the snowball technique. 2) Groups of tourists use a random sampling method. Tools used include an interview form and a focus group recording form. Satisfaction questionnaire Food quality assessment form It has a consistency index between 0.80 and 1.00. Data were collected by studying documents, interviews, and focus groups. Qualitative data were content analyzed. Quantitative data used descriptive statistics. The research results found that 1) local food wisdom of Lampang Province was created by using ingredients available in the community. The practice has been passed on from one generation to the next. The food includes curry, boiled, stir-fried, fried, chili paste, tam, salad, larb, sa, grilled, tongs, seared, steamed, and python. 2) As a result of raising the level of wisdom, northern curry sauce products are produced. It was found that tourists were satisfied with the northern curry sauce product in terms of product characteristics at the highest level ( = 4.64) and were satisfied with the 10 types of northern curry prepared from northern curry sauce at a high level ( = 4.26) and 3) The results of transferring and disseminating wisdom through training workshops found that participants were overall satisfied with the activity at the highest level ( = 4.73)

Developing an Action Planning Guidance of Pollution Management and Food Security for Eco Community: A case study of Phraya Suren Temple Community, Klong Sam Wa District, Bangkok

Tanakrit Meesomjit — Mon, 30 Sep 2024 00:00:00 +0700

The study had three objectives: 1) to study the physical context of community pollution management, 2) to study factors affecting neighborhood climate change, and 3) to study food security models. The tools used include field surveys. Data classification with Geographic Information System, in-depth interviews, target population samples, and 31 informants. The results of the study showed that: 1) Community pollution management: There is still a problem with household garbage. Therefore, the training was used to develop skills in the preparation and operation of ‘Green Cone’ composting bins for 10 households. 2) The community has a 60:40 ratio of built-up area to open space, and two main factors that respond to climate change are urbanization factors and cultural landscape factors, which should adjust the development paradigm to 'sustainable suburban communities' through 'Neighborhood Restoration and Promotion Zone Planning'. ‘Urban Farm’ training was used in 10 volunteer households. 3) For the Food Security Guarantee Model, using ‘Urban Farm’ training in 10 volunteer families, the results are 14 typologies of ‘Urban Farm’, 3 forms of local fisheries, and three strategies of the action plan for the preparation of the "Strong Community Development Plan", and 31 initiatives with a budget of 22 million baht to integrate with 36 partnerships. The research suggests that stakeholders must reorient their development strategies with new concepts in risk management. The research results should be extended to suburban communities around the metropolitan area to limit development within the boundaries of the metropolitan buffer plan. To achieve the Sustainable Development Goals together.

Sources and Factors Affecting the Creation of Public Sector Innovation in Local Administrative Organizations for Increasing Efficiency of Public Service Delivery in Pathum Thani Province

Chaimongkhon Supromin, Supit Boonlab — Mon, 30 Sep 2024 00:00:00 +0700

This study employed a mixed-methods research design to explore the sources and analyze determinants of public sector innovation within local administrative organizations to enhance service efficiency for the citizens of Pathum Thani Province. The quantitative research involved a sample of 400 respondents selected through multi-stage random sampling. Data was collected using questionnaires and analyzed using statistical methods, including frequency, mean, percentage, standard deviation, and regression analysis. To complement the quantitative findings, qualitative research was conducted through document analysis, in-depth interviews, and non-participant observation of 28 key informants. Content analysis was applied to the qualitative data. The findings indicate that 1) The sources of public sector innovation within local administrative organizations in Pathum Thani Province include the needs of the public, network and collaboration, site visits, universities, organizational leadership, proactive management, and government employees. 2) The factors influencing public sector innovation in local administrative organizations in Pathum Thani Province were consistently identified across both quantitative and qualitative research methodologies. Five factors emerged in both approaches: network and collaboration, organizational management, organizational policies, work environment, and leadership. Additionally, the qualitative research uncovered three further factors: local context and challenges, urbanization, and the integration of technology within the organization. It is recommended that local administrative organizations and government agencies carry out assessments and develop innovations that are specifically suited to the challenges and environments of their regions. Building cooperative networks with the public, business, and nonprofit sectors is essential to facilitating this process. By using this strategy, these organizations can effectively promote and assist the incorporation of innovation and technology to enhance the delivery of public services.

Analysis of Excellence in Corporate Social Responsibility Operations in Industrial Organizations According to the Criteria of the Prime Minister’s Industry Award in Corporate Social Responsibility

Sanit Noonin, Kanokwara Phuangprayong — Mon, 30 Sep 2024 00:00:00 +0700

This research aimed to 1) analyze the excellence in corporate social responsibility (CSR) operations of industrial organizations according to the criteria of the Prime Minister’s Industry Award in Corporate Social Responsibility and 2) identify factors supporting the excellence in CSR operations of industrial organizations. This research was a qualitative study, and data was collected through focus group interviews and in-depth interviews with 17 CSR executives from industrial organizations who received the Prime Minister’s Industry Award in Corporate Social Responsibility between 2018 and 2022. Data was analyzed using content analysis. The research results indicate that the CSR operations of industrial organizations meet the criteria for the Prime Minister’s Industry Award in Corporate Social Responsibility, reflecting excellence in four dimensions: 1) compliance with relevant standards and certification systems; 2) CSR in the process of business operations; 3) CSR after process towards surrounding communities; and 4) innovative CSR model activities or projects for sustainable social responsibility. Additionally, the research found that CSR operations play a crucial role in promoting and supporting national strategies and global sustainability goals. The factors supporting excellent CSR operations include internal factors, including leadership, clear policies, resources, and CSR agency, and external factors, including network and CSR standards and guidelines. Industrial organizations and other sectors can apply these research findings to drive successful and sustainable CSR operations.

Factor Affecting Cafe Service Choice after Corona Virus Pandemic 2019 in Old Town Community, Muang, Songkhla

Aranid Sakarin — Mon, 30 Sep 2024 00:00:00 +0700

The research aimed to study 1) demographic factors for choosing cafe service 2) consumer behavior for choosing cafe service 3) marketing mix factors affecting choosing cafe service after the 2019 coronavirus situation case study in the old town community, Muang district, Songkhla province. This research was quantitative research, which was collected using questionnaires. Statistics of data analysis were percentages, means, standard deviations, correlation analysis, and analysis of multiple regression equations by 550 samples. The research results found that 1) most of the samples are female, aged 21-30 years, and have a bachelor's degree. 2) The main reason for choosing cafe service is having snacks and drinks with colleagues or friends once a week in the afternoon by sitting in an air-conditioned cafe. The average cost to spend is 100-300 baht per person and per time. 3) All aspects of the marketing mix have a relationship and a positive impact on overall service selection with statistical significance at the 0.05 level. However, the demographic factor of gender did not influence the choice of cafe service with statistical significance at the 0.05 level. The results of this study can be used to improve and develop all cafes in the old town community, Muang district, Songkhla province, and other old town communities that have similar characteristics. For example, the price should be appropriate to the quantity, parking should be sufficient, and employees should be knowledgeable and have a quick problem-solving process with them to create the satisfaction of consumers as much as possible to earn income for their old town community.

Soft Power of Local Identity to Drive Community-based Tourism in Rai Khing Municipality as Creative Economy to Add Value and Sustainability

Jirawan Deeprasert, Uraphen Yimprasert, Jakkrit Siririn — Mon, 30 Sep 2024 00:00:00 +0700

The objectives of this research article are 1) to study local identity in Rai Khing Municipality for community tourism, and 2) to develop the soft power of local identity to drive community-based tourism. Rai Khing Municipality According to the creative economy guideline, it is qualitative research. Semi-structured interviews were used to collect data. The main informants consist of 3 main groups to allow for data triangulation: (1) community leaders living in Rai Khing Municipality (2) officials working in Rai Khing Municipality (3) government officials, called key informants, who were specifically selected (purposive sampling), a total of 20 people with using content analysis as an analysis tool. The research results according to the research objectives were found. 1) Local identity in Rai Khing Municipality for community tourism consists of sustainable agricultural and conservation tourism, the reputation of pomelo, and large-scale pomelo marketing. The local folk museum is a heritage of wisdom reflecting the way of life of the local communities of the central region, people of various races who have settled in addition to Thai people, large-scale groups of farmers who grow pomelo or mixed agricultural products, and temples and local folk museums that have stories passed down from generation to generation. 2) Guidelines for developing the soft power of local identity to drive tourism by the community in Rai Khing Municipality according to the creative economy concept include resource management by producing organic agricultural products and local food; tourism format management by creating more modern tourism plans; and community tourism innovation by creating a network linking tourism routes from provinces, districts, and communities.

Community-Based Learning Management Model to Promote Seminar Management Skills for Community-Based Tourism

Thanawit Piandee — Mon, 30 Sep 2024 00:00:00 +0700

The purposes of this article were 1) to study and analyze community-based learning management models; 2) to develop students’ achievement and seminar management skills for community-based tourism in the subject of seminars and selected topics on tourism; and 3) to promote seminar management skills for community-based tourism of people in the tourism community. The research design was mixed methods. Research areas within Trang Province were: 1. Ban Khok Khae Community; 2. Ban Na Muen Si; 3. Koh Libong Community; 4. Koh Muk Community; and 5. Koh Sukorn Community. The sample group was: 1) 7 students in the subject of seminars and selected topics on tourism; and 2) 100 people in the tourism community, who come from 5 tourism communities, 20 people in each community, which used a specific sample selection method. There were 3 types of research tools: 1) assessment of student's achievement and seminar management skills of community-based tourism in the subject of seminars and selected topics on tourism; 2) in-depth interview; and 3) questionnaire to assess achievement and seminar management skills of community-based tourism. Quantitative data analysis was used for frequency, percentage, mean, and standard deviation, and qualitative data analysis was used in the content analysis process. The research results were found as follows: 3 important elements affect community-based learning management: 1) components of tourism management (7 A's), 2) community-based learning management, and 3) seminar management skills for tourism. The development of student achievement and skills was tested using scoring rubric assessment tools. Promoting seminar management skills for community-based tourism should involve developing public utility systems, accommodations, and tourist attractions, including promoting outstanding arts and culture.

Assessing the Willingness to Pay Additional Money for Purchasing Online Accounting Program Packages of Entrepreneurs in Bangkok and Surrounding Areas

Chakkaphong Sangkao, Thanomsak Sueannoi — Mon, 30 Sep 2024 00:00:00 +0700

This research aims to 1) identify factors influencing entrepreneurs' willingness to pay for additional features in online accounting software packages and 2) assess the value of this additional willingness to pay among entrepreneurs in Bangkok and its vicinity. The conceptual framework applies theories of supply and demand, utility maximization, rational decision-making, and willingness to pay. This quantitative research employed questionnaires to collect data from 448 entrepreneurs using stratified random sampling and analyzed the data using a panel logit model.The results show that the average initial willingness to pay is 2,903 baht. Entrepreneurs are willing to pay the highest additional amounts for: 10 user licenses at 2,114 baht (72.82%), 5 GB of file storage at 951 baht (32.76%), and automatic inventory recording at 549 baht (18.91%). These findings reflect the importance of pricing strategies for online accounting software in entrepreneurs' decision-making processes. The results can be applied to develop appropriate and flexible pricing strategies and to offer essential features such as automatic inventory recording. Additionally, the government should participate in formulating policies to promote wider adoption of online accounting software among entrepreneurs.

Factors Affecting the Use of Facial Recognition Technology for Payment Transactions of Bangkok Consumers

Don Jirapatpong, Krisada Phornprapa — Mon, 30 Sep 2024 00:00:00 +0700

This article aimed to study the factors affecting the use of facial recognition technology for payment transactions by Bangkok consumers. The study used a quantitative approach and a survey method to collect data from 385 respondents in Bangkok who were at least 15 years old. Using a random sampling method to determine the sampling pattern is accidental selection because the exact population is unknown. Data were collected using a questionnaire. Descriptive statistics were used to characterize the sample's baseline characteristics, and multivariate analysis applying linear regression was employed to determine the variables influencing the adoption of facial recognition technology for consumer payment transactions. The study found that security, usage intention, social image, and perceived usefulness positively influence consumers' intention to use facial recognition technology for payment transactions, with statistical significance at the 0.05 level. These factors can together explain up to 85.5% of the use of facial recognition technology for payment transactions. Therefore, the development of technology to be compatible with consumer needs must consider these factors together. In addition, relevant agencies should educate the public about facial recognition technology to create understanding and reduce concerns about using this technology.

Factors Affecting Quality of Work Life of Bangkok Mass Transit Authority Bus Drivers

Somruk Kongchai, Soisuda Kasornthong — Mon, 30 Sep 2024 00:00:00 +0700

This article has the following objectives: (1) to study the quality of working life of Bangkok Mass Transit Authority bus drivers; (2) to study economic factors of Bangkok Mass Transit Authority bus drivers that differentiate the quality of working life; and (3) to study factors that affect the quality of work life of Bangkok Mass Transit Authority drivers. The research is quantitative, using a structured survey questionnaire as the main research instrument for data collection. Descriptive statistics used for data analysis were numbers, percentages, minimum, maximum, mean, and standard deviation, while inferential statistics consisted of an independent t-test, one-way ANOVA, and multiple regression at the statistical significance level of 0.05.

The research discovered that: (1) Bangkok Mass Transit Authority bus drivers have the highest level of quality of work life; (2) Bangkok Mass Transit Authority bus drivers with different income adequacy result in a significantly different quality of working life at the 0.05 level. And (3) Employee engagement factors (EEN), general well-being (GWB), work-family relationships Stress at work (HWI), stress at work (SAW), and work environment (WCS) affect the quality of work life of bus drivers of the Bangkok Mass Transit Authority with multiple regression statistics at the statistical significance level. 0.05

Management Guidelines for Developing the Competency of Online Business Executives in the Health Food Supplement Group

Chadet Chandra, Nutpatsorn Tanaborworpanid, Pisamai Jarujittipant — Mon, 30 Sep 2024 00:00:00 +0700

This article is a result of qualitative research. The aim is to study the internal and external environment and management practices to develop the competency of business executives’ online group of health supplements. The researcher collected data through in-depth interviews and focus groups with 25 executives, experts, and people involved in online businesses. The researcher has determined the sample size using purposive sampling according to the principles of Thomas T. Macmillan (1980), which is not less than 17-25 people to provide the lowest error and select the sample. The results of content analysis (content analysis) were obtained from in-depth interviews to know the causes of problems in the internal and external environment, recommendations, and recommendations of experts regarding guidelines for managing competencies of online business executives. Group of health food supplements. At present, the researcher has therefore proposed guidelines for managing the competencies of online business executives. Group of health supplements, 2 approaches consisting of the first approach, developing skills in behavior development of online business executives Group of health food supplements. The second approach is the development of digital skills for online business executives. Group of health food supplements. The implementation of each approach requires support from senior management with important factors including goals, operations, and supporting mechanisms.

A Study of Errors in Translating Cultural Words from Thai to Chinese that Appeared in the Subtitles under the Drama "Love Destiny"

Prapat Noklerdpun, Kewalee Petcharathip — Mon, 30 Sep 2024 00:00:00 +0700

This research aims to study errors in translating cultural words from Thai to Chinese that appear in the subtitles of the drama “Love Destiny”. The researcher conducted a study by collecting cultural words found in the subtitles. The study was then divided into two issues: the types of cultural words that appeared and errors in translating cultural words. The results of the study found that: 1. cultural words that appear in the captions can be divided into five categories: cultural words related to ecosystems and places, cultural words related to objects, cultural words related to society, cultural words related to religion, and cultural words related to language; 2. errors in translating cultural words can be divided into three types: mistranslation, missing in translation, and inappropriate word choice. The type of cultural words with the most errors are cultural words related to objects, with 66 words; secondly, cultural words related to ecosystems and places, with 50 words; thirdly, cultural words related to language, 45 words; fourthly, cultural words related to language, 29 words; and the last, cultural words related to society, 25 words from the results of the said study. It can be concluded that the translator did not study the novel and the drama script in detail. Therefore, causing a lack of understanding of the author's art of language use. Along with the translator, there may be a lack of knowledge about cultural words in the Thai language. This may be because the drama is a story that happened in the Ayutthaya period; many cultural words are ancient languages, which may be difficult to understand. Therefore, the translator did not give importance to this part.

Perceptions of Health Media Produced by Agencies Under the Ministry of Public Health

Supkanate Chunhasiriruk, Prit Supasertsiri, Srirath Pakdeeronachit — Mon, 30 Sep 2024 00:00:00 +0700

This research has the following objectives: 1) to study the perception of health media produced by agencies under the Ministry of Public Health, and 2) to study the demand for health media produced by these agencies. This is a quantitative research study. The population includes Thai citizens aged 19-80 years, registered in households in Bangkok, totaling 4,269,510 individuals as of 2022. A sample of 400 people was selected using the Taro Yamane formula and random sampling. The research tool was a questionnaire, and the collected data were analyzed using descriptive statistics, including percentages, means, and standard deviations.

Research results : The research found that the highest recognition of health media produced by the Ministry of Public Health was for the Department of Disease Control, at 24.0%.The most common channel for this recognition was Facebook, at 19.4%. The most frequently seen type of health media was infographics, at 65.0%. Infographics also had the highest content comprehension, at 69.1%. The demand for health media was rated high in terms of usefulness and reliability, with an average score of ( = 4.47).

Conclusion: Health media accessed through Facebook are convenient and fast, providing information that can be accessed anytime and anywhere. Infographics are particularly effective due to their concise and straightforward content, which can be understood quickly. There is a strong demand for health media that is accurate, reliable, and practical, enhancing awareness and applicability among the target audience.

Leadership Traits and Organization Development Affecting the Behavior of Being a Good Member of Employees of a Non-life Insurance Company in Thailand

Tawat Jaisue — Mon, 30 Sep 2024 00:00:00 +0700

This research investigates the leadership characteristics, organizational development, and organizational citizenship behaviors of the employees of non-life insurance companies in Thailand. It also explores leadership characteristics and organizational development strategies that influence organizational citizenship behaviors. This mixed-methods exploratory research involved a quantitative study with a sample of 400 employees, team leaders, and managers from the sales teams of non-life insurance companies in Thailand, utilizing questionnaires for data collection. Additionally, the qualitative study included in-depth interviews and focus group discussions with 20 key informants. The results indicated that the overall perception levels towards leadership characteristics and organizational citizenship behaviors were at the highest level. Leadership characteristics and organizational development significantly influenced organizational citizenship behaviors, except duty awareness, which did not affect organizational citizenship behaviors. This study recommends developing leadership training programs focusing on key leadership characteristics to promote leadership development and enhance organizational citizenship behaviors.

Relational Leadership, Knowledge Sharing and Innovative Work Behavior of Employees in Municipalities

Teerawut Ketloy, Usanee Mongkolpitaksuk — Mon, 30 Sep 2024 00:00:00 +0700

This article aimed to study 1) the level of relational leadership, knowledge sharing, and innovative work behavior of employees in municipalities, 2) the effect of relational leadership on innovative work behavior of employees in municipalities, and 3) the effect of knowledge sharing on innovative work behavior of employees in municipalities. A quantitative method was applied in this research. Data collecting tools are questionnaires, collected from respondents including 1,320 employees in municipalities. Statistical analysis was carried out by using descriptive statistics inferential analysis and structural equations modeling analysis used for hypothesis tests. The research results were found as follows;

1) The results of this research found that (1) the average level of relational leadership is high (M = 3.73, SD = 0.420), the average level of knowledge sharing is high (M = 3.73, SD = 0.42), and the average level of innovative work behavior is high (M = 3.52, SD = 0.501)

2) relational leadership had a statistically significant high effect on the innovative work behavior of employees (TE = 0.242, p<0.01), and

3) knowledge sharing had a statistically significant high effect on the innovative work behavior of employees (TE = 0.961, p<0.01). And model testing result is fit model (χ² = 289.877; df = 51; p < 0.00; χ²/df = 5.68; CFI = 0.960; NNFI = 0.949; SRMR = 0.0122; RMSEA (90% CI on RMSEA Value) = 0.119 (0.106; 0.133)).

Factors Influencing the Availability of Operational Support System: Prototypes Case Study of the Faculty of Business Administration Rajapark Institute

Mon, 30 Sep 2024 00:00:00 +0700

The study investigates the influential factors on the readiness to adopt a prototype of a support system for operational practices through a case study of the Faculty of Business Administration, Rajapak Institute. This research adopts both quantitative and qualitative approaches to evaluate the factors influencing the readiness to adopt a prototype support system to enhance its efficacy in meeting user needs. Data collection involves administering questionnaires and conducting experimental trials of the prototype system. The sample group consists of 40 faculty members selected using Krejcie & Morgan's table. Statistical analyses include percentages, means, standard deviations, and correlation analyses.

Perceived usefulness had the highest level of influence on system readiness, with a mean rating of 4.67, followed by perceived ease of use with a mean rating of 4.41. Organizational structure had an influence rating of 3.61, while management support had a rating of 2.74. A moderate positive correlation (r = 0.64) existed between perceived ease of use and system readiness, representing the highest influence. Perceived usefulness correlated moderately positively (r = 0.40) with system readiness, representing the second-highest influence. Management support showed a weak positive correlation (r = 0.09) with system readiness, representing the lowest influence. Organizational structure correlated moderately positively (r = 0.45) with system readiness. Overall, as perceptions (x) increase, there is a tendency for increased system readiness (y), at a statistically significant level of 0.05.

The Relationship Factors of Demographic Characteristics Influencing the Desire to Participate in Recreational Activities of the Students of Rajamangala University of Technology in Lower Central Higher Education Network Group

Srattra Lengpaiboon, Sununta Srisiri — Mon, 30 Sep 2024 00:00:00 +0700

This quantitative research examines the demographic factors influencing university students' demand for participation in recreational activities at Rajamangala University of Technology (RMUT) in the Lower Central Higher Education Network Group. Using cluster sampling, data were collected from 400 undergraduate students across three institutions: RMUT Rattanakosin, RMUT Krungthep, and RMUT Phra Nakhon. The questionnaire demonstrated a reliability coefficient of 0.90. Descriptive statistics were employed, including percentages, arithmetic mean, standard deviation, frequency, and Chi-square. The results revealed that students had the highest demand for outdoor activities (mean = 3.13), followed by special events and festivals (mean = 3.11), and social activities (mean = 3.10). Additionally, demographic factors such as gender, academic year, institution, and faculty showed significant correlations with the demand for recreational activities at 0.05. This study provides insights into designing recreational activities that meet students' preferences.

Management According to the Principles of Good Governance Affecting the Success of the Work of Civil Servant Teachers Under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2: A Case Study of Wangchado Suparotrat Anukroh School

Kreangkai Ekkuaboon, Thanyanant Chansongpol, Jakpong Peammatta — Mon, 30 Sep 2024 00:00:00 +0700

This article aimed to study 1) examine management according to the principles of good governance that affect the success of the work of civil servant teachers; 2) study guidelines for developing management according to the principles of good governance that affect the success of the work of civil servant teachers; 3) propose a conceptual framework for management according to the principles of good governance that affects the success of the work of civil servant teachers under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office. This research is qualitative. The key informants were 15 individuals, including civil servant teachers and educational personnel from the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2, and Wangchado Suparotrat Anukroh School. The instrument for collecting data was the interview form. Analysis of data is done through content analysis. The research results were found as follows: 1. Management according to the principles of good governance that affect the success of the work of civil servant teachers under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2 comprises four aspects: 1) Recruitment; 2) Development; 3) Maintenance; and 4) Utilization. 2. The guidelines for developing management under the principles of good governance, which impact the success of the work of civil servant teachers, encompass three key aspects: 1) People; 2) Process; and 3) Money. 3. The conceptual framework for management according to the principles of good governance that affect the success of civil servant teachers under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 2 consists of two aspects: 1) The morality factor: 1) The evaluator’s responsibility is to advise on carrying out different tasks, and the persons being evaluated themselves must engage in self-evaluation; and 2) The transparency factor: All members of the organization must share a common understanding of internal operations, and all procedures must be subject to auditing.

The Teamwork of Teachers in Basic Educational Institutions under the Secondary Educational Service Area Office Surin

Mon, 30 Sep 2024 00:00:00 +0700

The objectives of this research were: 1) to study the teamwork of teachers in Basic Educational Institutions; 2) to compare the teamwork of teachers in Basic Educational Institutions classified by the work experience and the size of the educational institutions; and 3) to study guidelines for developing the teamwork of teachers in Basic Educational Institutions under the Secondary Educational Service Area Office Surin. The samples were selected from 337 people who were teachers, resulting from Krejcie and Morgan's comparison table. The instrument used was a questionnaire. Data were analyzed using the statistical package for social sciences (SPSS) consisting of percentage, mean score, standard deviation, and the hypothesis test using T-test and F-test. The findings found that: 1) The teamwork of teachers overall was at the highest level. 2) The comparison of the teamwork of teachers, classified according to the work experience, revealed that overall and individual were significantly different at the level of.05, and according to the size, educational institutions revealed that overall and individual were not different, and 3) Guidelines for developing the teamwork of teachers revealed that setting team and individual goals, and communication creates understanding in the team. Letting teammates express their honest opinions, having good human relations in the team, participating in activities organized by educational institutions, building trust among teammates, and being kind to each other to help build understanding and confidence for effective teamwork.

The Ethical Leadership of School Administrators According to Teachers Opinions in Wang Hin District Under the Office of Sisaket Primary Educational Service Area 1

Malisa Songkaew, Supod Sangngern, Pichai Suriyasookprasert, Suphap Wisetsri — Mon, 30 Sep 2024 00:00:00 +0700

The objectives of this study were 1. to study the ethical leadership of educational institution administrators according to the opinions of teachers in Wang Hin District, under Sisaket Primary Educational Service Area Office 1, and 2. to compare the ethical leadership of school administrators according to the opinions of teachers in Wang Hin District, under Sisaket Primary Educational Service Area Office 1, classified according to the size of the educational institution and operational experience. The sample consisted of 182 teachers in Wang Hin, resulting from Krejcie and Morgan's comparison table. The results of the research show that 1. For the ethical leadership of school administrators, according to teachers' opinions in Wang Hin District, the overall image is at a high level. Considering each aspect, it was found that the maximum average is at the aspect of being good people, receiving trust, responsibility, and justice, respectively. 2. Comparative results of the ethical leadership of school administrators according to the opinions of teachers in Wang Hin District, categorized according to the size of the educational institution, it was found that there was no difference. For the aspect of operational experience, it was found that the justice and trust aspects were significantly different at the .05 level.

Emotion Intelligence of Junior High School Student Siriratwitaya School Under Surin Primary Educational Service Area Office 1

Sukanya Poomulna, Saksit Khattiyasuwan, Pichai Suriyasookprasert — Mon, 30 Sep 2024 00:00:00 +0700

This article aims to study the emotional intelligence of middle school students. Sirirath Wittaya School under the Surin Primary Educational Service Area Office, Area 1. The research instrument was a 4-level rating scale questionnaire with a confidence value of 0.88. Statistics used in data analysis included percentages, means, and standard deviations. Hypotheses were tested using t-test statistics and finding ways to develop the emotional intelligence of middle school students at Sirirath School. The instrument used to collect qualitative research data was semi-structured interviews. (Semi-structured Interview) 3 aspects: good side, talented side, and happy side. The research results found that. 1) Emotional intelligence of middle school students Sirirath Wittaya School, overall, there is a high level of compliance. When considering each side, it was found that the side with the highest average was the good side, followed by the happy side, while the side with the least average was the smart side. 2) Comparative results of the emotional intelligence of middle school students. Sirirath Wittaya School is classified by educational level, overall, there is no difference. 3) The results of the target group analysis found that teachers at the lower secondary level have a guideline for developing students' emotional intelligence, which is to organize a variety of teaching and learning activities. Focusing on the learner as the center, promoting learning outside the classroom, and supporting parental cooperation or organizations outside the educational institution by using various learning resources to organize activities for students are key issues to increase the students’ emotional intelligence.

Morale and Encourage Performance of Personnel in Triamudomsuksa Suwinthawong School Under Secondary Education Service Area Office 2

Thanatchaporn Harabutra, Natta Kersup, Metee Subprasopchock — Mon, 30 Sep 2024 00:00:00 +0700

This research aims to study the levels of motivation and job satisfaction among educational personnel and to compare the levels of motivation and job satisfaction among educational personnel of Triamudomsuksa Suwinthawong School, Suwintawong District Education Office, and Secondary Education Service Area Office 2. This study employs a quantitative research approach. The data collection tool used is a questionnaire with a reliability level of.94. The statistical methods used for data analysis include frequency, percentage, mean, standard deviation, one-way ANOVA, and pairwise comparison using Scheffe's method. The research findings were as follows: 1) The overall level of motivation and job satisfaction among educational personnel at Triamudomsuksa Suwinthawong School, Suwintawong District Education Office, and Secondary Education Service Area Office 2 was at a moderate level (mean = 3.37). Specifically, the safety and security aspect had the highest mean score (mean = 3.60), followed by the work environment (mean = 3.59). In contrast, the lowest mean score was observed in the relationship with superiors (mean = 3.20). 2) When comparing the levels of motivation and job satisfaction among educational personnel across different personal factors such as gender, age, monthly income, educational level, and work experience, statistically significant differences were not found at the.05 significance level. This suggests that various personal factors did not significantly affect the motivation and job satisfaction of educational personnel at Triamudomsuksa Suwinthawong School, Suwintawong District Education Office, and Secondary Education Service Area Office 2.

Factors Affecting Self Discipline of Surin Vocational College Students Office of the Vocational Education Commission

Patamawadee Supingkalad, Saksit Khattiyasuwan, Pichai Suriyasookprasert — Mon, 30 Sep 2024 00:00:00 +0700

The purpose of this research was to study the self-discipline of first-year vocational certificate students at Surin Vocational College. To find the relationship between students' self-discipline behavior and all 5 factors. The research instrument was a 5-point rating scale questionnaire using the Likert method. It has a reliability value of.914. Data were analyzed using a social science package using the average standard deviation and tested the hypothesis by using the Pearson Product-Moment Correlation Coefficient and Stepwise Multiple Regression Analysis. Finding ways to develop students' self-discipline, the statistics used to analyze qualitative data include content analysis. The tools used to collect data were semi-structured interviews and statistics. The results of the research found that: 1) factors affecting student self-discipline overall, all 5 areas are at a high level. Considering each aspect, it was found that the greatest aspect was family upbringing. 2) The relationship between students' self-discipline behavior and the factors affecting student self-discipline. All 5 factors have a positive relationship with statistical significance at a high level. 3) Factors that affect students' self-discipline: it was found that 3 factors affect students' self-discipline. And 4) analysis of the target group revealed that 11 department heads in 11 fields have guidelines for developing students' self-discipline through cooperation between families. Educational institutions for training inculcate responsibility for one's duties in students.

Independent Management Innovation Development to Create Young Innovators of Self-Reliant Educational Institutions (Stand Alone)

Mon, 30 Sep 2024 00:00:00 +0700

The objectives of this research are to 1) study basic information and necessary needs, 2) develop management innovations, and 3) test and evaluate the use of independent management innovations. To create young innovators of self-reliant educational institutions. This research is research and development (R&D) that uses a community participatory action research process in provincial organizations, educational institutions, and universities to improve the educational level of youth in the Phatthalung area with poor households and reduce inequality by developing a management system and increasing student competency in career and entrepreneurial skills of students in educational institutions. The sample group used was self-help schools in Phatthalung Province of Mueang District and Pak Phayun District. By specifying a specific random size Separated by school affiliation, Phatthalung Province, then compare the proportions and do simple random sampling. There were 2,152 students from poor households participating in the project and 20 schools. The instruments used to collect data were a focus group recording and an interview form and analyzed the data through Content Analysis. The research results found that: 1) Study basic information and essential needs from data on poor households, using a SWOT analysis to identify strengths, weaknesses, opportunities, and obstacles for solving the poverty of the communities. 2) Develop innovation management and create a mechanism for appointing educational steering committees for 20 schools in Mueang Phatthalung District (urban poor people) and Pak Phayun District (rural poor people) under the identity drive of self-reliant communities. Attempt to drive the competency-based curriculum towards income-generating careers for students while studying, under the framework of cultural capital, ecological capital, product capital, and service capital. 3) Experiment with the use of innovation in independent management, create innovators to create careers, create income, and evaluate using business models with the CANVAS and AMOS programs.

Political Movements and Voting Behavior in the 2023 House of Representatives Election: A Case Study of Pattani Province

Chaiwat Yotee — Mon, 30 Sep 2024 00:00:00 +0700

The research objectives are to study political movements in general elections and to study the election behavior of people in the 2023 general election of members of the House of Representatives of Pattani Province. The researcher applied a qualitative research method and used in-depth interviews to collect the data. The number of key informants was 20 people. They were selected by the purposive sampling technique. All participants consisted of 1) political groups, totaling 5 people; 2) voters, totaling 7 people; 3) groups of candidates, totaling 3 people; and 4) civil society groups, totaling 5 people. The results showed that 1) political movements during the 2023 general election of Pattani Province have two main important contexts. Firstly, the political context before the election consists of the 2023 general election conditions that were adjusted in terms of the electoral system and constituencies. The political context, secondarily, during the election period consisted of election recruitment, the presentation of political party policies, the Ramadan campaign, and campaign activities through the Patani Peace Issue and Campaign through Public Relations Media. 2) There are 4 important issues relevant to the behavior of voters in the 2023 general election. Firstly, the political attitudes and perceptions of the people of Pattani Province were alert and interested in the new criteria of the general election. The second was the behavior of vote buying, which was receiving money and receiving sports shirts. The number of ballot papers increased from the previous election to 94.59 percent from 92.19 percent. The number of invalid ballots decreased to 3.48 percent from 6.81 percent. The result of the general election in Pattani province was that the Prachachat Party won 3 seats. The Democratic Party won 1 seat. The Palang Pracharath Party won 1 seat. Moreover, the Prachachat Party got the highest score of party-list proportional representation.

Analysis of Legal Status Problems under the Constitution of the Kingdom of Thailand, B.E. 2017

Abhiradi Kittisiddho, Sittikorn Saksang, Sombat Wongkamhaeng — Mon, 30 Sep 2024 00:00:00 +0700

This research study is a study of documents regarding the legal status under the Constitution of the Kingdom of Thailand, B.E. 2017, namely, the National Council for Peace and Order announcement and the Organic Act. The study results found that the origins of law and the legal hierarchy in Thailand still need to be revised and clarified. That is, in the case of the Organic Act, the Constitution of the Kingdom of Thailand, B.E. 2017, however, the Constitutional Act has specified to be more special than the Act in the enactment process; it does not specify that the Organic Act has a hierarchy or legal status higher than or equal to the Act; therefore, we will have to wait for the Constitutional Court's decision on direction to take, in the case of announcements and orders of the National Council for Peace and Order (Revolutionary Council Announcement). Although the Constitution of the Kingdom of Thailand has provisions to guarantee three procedures for repeal or amendment, namely, to be made into an Act, to be a Cabinet resolution, and to be an order of the Prime Minister, there is no mention of canceling or amending the orders of the National Council for Peace and Order, which has a status equivalent to the Constitution and remains controversial.

The Factors Affecting Voting Decision of the Member of Parliament in Nakhon Si Thammarat province of the Constituency 3, A Case Study of General Election in B.E. 2023

Wittaya Jitnupong — Mon, 30 Sep 2024 00:00:00 +0700

This research aimed to (1) Study the Factors Affecting Voting Decision of the Member of Parliament in Nakhon Si Thammarat Province of the Constituency 3, A Case Study of General Election in B.E. 2023, and (2) Comparison of Voting Decisions for the Election of the Members of the House of Representatives of Nakhon Si Thammarat Province, Constituency 3, in the Case of the 2023 General Election, Classified by Personal Factors. The sample group used in the study was people in Nakhon Si Thammarat Province who were eligible to vote for the House of Representatives in Constituency 3, totaling 400 people. The instrument used in the study was a questionnaire. The researcher was able to collect all the data, which is 100 percent. The statistics used in data analysis included frequency, percentage, mean, standard deviation, t-test, and F-test. The research results found that (1) the factors that influence the decision to vote for the election of the Member of Parliament of Nakhon Si Thammarat Province, Constituency 3, in the case of the 2023 general election are the personal qualifications of the candidates, followed by the policies of the candidates, political party factors, campaign factors, vote canvassers/related individuals or groups, and personal relationship factors, respectively, and (2) people with different ages, education levels, and occupations have different voting decisions for the election of the Member of Parliament for Nakhon Si Thammarat Province, Constituency 3, in the case of the 2023 general election. As for the people with different genders and average monthly incomes, their decision to vote for the election of the members of the House of Representatives of Nakhon Si Thammarat Province, Constituency 3, in the case of the 2023 election was no different.

Advancement in the Development of Academic Base for Teaching Career and School Administrators: A Multi-Case Studies

Piyapat Jirapunyachoti, Chamnan Panawong, Aumporn Lincharoen — Mon, 30 Sep 2024 00:00:00 +0700

This article aims to 1) study the factors and conditions affecting the success and failure of teachers and school administrators in developing their professional status, and 2) study the relationship between the progress in the professional status development path of teachers and school administrators and the quality of education management. This research is qualitative research with a multi-case study design. The research instruments are 1) unstructured interviews, 2) participatory observation. The informants are teachers and school administrators in 16 cases. The method of selecting prominent or known cases is used. The data is analyzed using qualitative research methods, including 1) keyword analysis, 2) component analysis, 3) inductive conclusion generation, and 4) data triangulation.

The research results show that 1) The group that succeeded in developing their professional status consists of internal factors and conditions, namely personal factors, attitude, self-development, motivation, work experience, and external factors and conditions, namely organizational factors, school administrators, colleagues, students, and society. The group that did not succeed in developing their professional status consists of internal factors and conditions, namely self-development, family factors, and external factors and conditions, namely students. Colleagues and 2) The results of the study on the relationship between the progress in the career development path of teachers and school administrators and the quality of education management found that teachers who were successful in career development used the knowledge and experience gained from the career development process to develop students to have quality. As for school administrators who were successful, they used the knowledge and experience gained from the career development process to manage schools to have quality.

Success of the Implementation of Elderly Welfare System Policy Under Sustainability Principles in the Northeast of Thailand

Saratsanun Unnopporn — Mon, 30 Sep 2024 00:00:00 +0700

The research at hand is a study of Research and Development (R&D) aimed at 1) examining the success factors of implementing policies for the elderly welfare system in the northeastern region of Thailand. 2) comparing the success of implementing policies for elderly welfare under the sustainable development principles in the northeastern region, classified by the characteristics of the sample population. 3) explaining the relationship between factors that affect the success of implementing policies for elderly welfare under the sustainable development principles in the northeastern. 4) evaluating the success of implementing policies for elderly welfare under the sustainable development principles in the northeastern region of Thailand. 5) proposing a model for the success of implementing policies for elderly welfare under the sustainable development principles in the northeastern region. The population is elderly with welfare of 3,386,357 people in 20 provinces in the Northeast. The researcher has determined the sample group used in the study at the confidence level of 95 percent using the Krejcie & Morgan (1970). A total of 400 samples were used in this study by stratified random sampling and purposive sampling methods. Key informants are fifteen government agencies involved in policy implementation requirements (with at least seven years of policy driving experience) by using the purposive sampling method and having a focus group.

A data analysis of the elderly welfare system's needs revealed that, in general, the demand for the elderly welfare system is high ( =3.64, SD=0.43). The analysis of the data regarding the needs of the elderly welfare system reveals that the implementation of elderly welfare policies, in general, is at a high level ( =3.95, S.D.=0.51). According to the management structure that emphasizes working according to function and top-down command, management is carried out in the form of "covering the ground" and overlooks the potential and diversity of the area.

Channel 10 Television Station as a State Media Amidst New Challenges and Dynamics Social

Raweephat Jirasakwattana, Somboon Suksamran — Mon, 30 Sep 2024 00:00:00 +0700

The objectives of this research were 1) to study the political communication process of Channel 10 television station as a state media in the midst of new social challenges and dynamics, 2) to analyze political communication factors, and 3) to develop political communication. It is qualitative research. There were 30 key informants. The tools used were: Interview using in-depth interview method. Semi-structured questions and specify specific data collection methods

The research results found that regarding the process and important factors in the use of political media, it was found that the mass media must adapt appropriately to presenting news via online and social media, which consists of important issues: 1) maintaining the reliability standards of news media, 2) responding. Meeting the needs of audiences under business pressure to act as a channel and public forum between political institutions and the people and 3) to enhance the public's knowledge and understanding of the work of the legislative institution. This led to the establishment of Parliament Television Station, Channel 10, with various programs related to politics and government. Knowledge and understanding of the Constitution and the transparent functioning of Parliament Guidelines for development and expansion into online platforms However, it was also found that there are factors that challenge people's access to information or communication between citizens and parliament, namely the lack of opportunities for members of parliament and the public to access the internet network and lack of skills in using related tools. For the Thai Parliament, it is necessary to develop directions in the parliamentary process, both in policy and practice. It increases the efficiency of parliament's communication with the people to create participation between the parliament and the people.

Developing Model for the Operational Efficiency of Local Government Organization Personnel in Nuea Khlong District, Krabi Province

Tawee Nakforn, Chaiwat Phuckkong, Wasana Jaturat — Mon, 30 Sep 2024 00:00:00 +0700

The objectives of this research were: 1) study the work efficiency of local government organization personnel. 2) Analyze the work performance components of local government organization personnel; and 3) create a model for developing the work efficiency of local government organization personnel in Nuea Khlong District, Krabi Province. Using a mixed-methods research methodology, quantitative analysis used questionnaire with 210 respondents. Descriptive statistics were used: frequency, percentage, mean, and standard deviation; factor analysis; structural equation model analysis; and qualitative analysis used group discussions. It was found that 1) Performance efficiency of local government organization personnel Overall it is at a high level, considering each aspect, and that personal quality, trustworthiness, cooperation with others, knowledge, about the job Initiative, work quality, and work quantity had the highest averages, respectively. 2) Work performance development component of local administrative organization personnel overall, at a high level considering each aspect, found that doing, policy and planning, technology, management, and personnel were at the highest averages, respectively. The results of checking the consistency of the model found that the model is consistent with the results of the main component data analysis regarding the development of work efficiency of personnel in local administrative organizations. 3) the developing work efficiency of personnel of local government organizations, must use an effective operating model consisting of management, doing, technology, policy and planning, and personnel that causes the develop the operational efficiency of local government organization personnel in Nuea Khlong District, Krabi Province.

Political Concepts of the New Generation in the Area of Surat Thani Province

Sittisuk Krisin, Supatpong Yaemim, Chananchida Thipyan — Mon, 30 Sep 2024 00:00:00 +0700

This research aimed to 1) study and propose a political concept model through political opinions of the new generation in Surat Thani province, 2) study and propose a political concept model, and 3) study and propose a political concept model through social changes of the new generation. This research conducted qualitative research and presented descriptive research results to focus on studying the political concept of the new generation in Surat Thani province, leading to a conclusion and explanation of the phenomenon according to the research objectives.

From the study it was found that the new generation in Surat Thani province has political views and concepts that has variety Divided according to political ideology as follows: The first group is the reaction group that were the most politically active from the interview results that received straightforward answers Including asking questions and expressing opinions about political institutions through interviews next the liberal group is very prominent, especially from interviews that have a point of view that places importance on rights, freedoms, and the public interest of population This is the answer found in most interviews from every sample group. And the other group is the conservative group from the interview. In part of the answer who want to maintain traditional political institutions and social practices.

Political Dynamics of Local Politics and the Attitudes of the Public towards the Election of Local Administrative Organization Administrators: A Case Study of Thung Luang Subdistrict Administrative Organization, Lamae District, Chumphon Province

Panupong Janpen, Amorn Wangukkarangkul, Wasana Jaturat — Mon, 30 Sep 2024 00:00:00 +0700

This research aimed to 1) study the attitude level of the public towards the election of local government administrators, 2) compare the attitude of the public towards the election of local government administrators classified by personal factors, and 3) analyze the relationship between local political dynamics and the attitude of the public towards the election of local government administrators. The case study is Thung Luang Sub district Administrative Organization, Lamae District, Chumphon province. A mixed-method research was used. Quantitative research was used to collect data using a questionnaire with 400 people in Thung Luang Sub district. The statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance. Qualitative research used in-depth interviews to collect data from the village headman/leader of Thung Luang Sub district, local scholars, local media, secretary of Thung Luang Sub district Administrative Organization, representatives of Thung Luang Sub district Administrative Organization personnel and candidates for the election of Thung Luang Sub district Administrative Organization mayor, and 10 political and government scholars. Data were analyzed using content analysis and then drawn conclusions.

The finding of this research found that 1) the public’s attitude towards the election of the administrators of Thung Luang Sub district Administrative Organization was at a high level overall, ranked from highest to lowest as follows: Candidate’s qualifications, Policy presentation, Election campaign, Work ideology, and Personal relationship with the candidate. 2) The results of comparing the public’s attitude towards the election of administrators of Thung Luang Sub district Administrative Organization classified by personal factors found that gender, age, occupation, and residential village were different, resulting in the public having different attitudes with statistical significance at the .05 level. 3) The relationship between local political dynamics and public attitudes showed that most of the public elected new administrators because of the candidates’ qualifications, knowledge, abilities, and policies that could respond to the needs of the people in the area.