Arts of Management Journal

The Transformation of Screenwriting Processes in the Age of Artificial Intelligence

2026-05-09T15:52:41+07:00

This article examines the transformation of screenwriting processes in the age of artificial intelligence by analyzing the role of AI in screenplay creation, and the issues surrounding creativity, ethics, and authorship. This study employed documentary analysis alongside qualitative meta-synthesis of academic articles, research studies, and books related to artificial intelligence and screenwriting. Data were collected from academic databases, including Scopus, ScienceDirect, and Google Scholar, using keywords such as “Artificial Intelligence,” “Screenwriting,” “Generative AI,” and “AI in Film Industry.” The reviewed literature spanned publications from 2019–2026. The inclusion criteria comprised peer-reviewed academic sources directly related to the application of artificial intelligence in screenwriting processes. The collected data were then analyzed using content analysis and synthesized to identify key themes and findings.

The findings reveal that artificial intelligence has significantly transformed screenwriting processes, including idea development, plot design, dialogue generation, and script revision for production. AI has enhanced efficiency, reduced costs, and shortened production time. However, the use of artificial intelligence also affects artistic originality and cultural diversity in storytelling, as AI systems tend to generate content based on patterns in training data. In addition, ethical concerns have emerged regarding copyright, the use of data for model training, and the definition of authorship and ownership of creative works. This transformation reflects not only technological change but also a cultural shift, requiring screenwriters to adapt and collaborate with artificial intelligence in creative and ethical ways.

Meditation for Intellectual Development in the Digital

2026-06-04T09:39:10+07:00

This academic article aims to present an analysis how meditation enhances intellectual development in the digital age, enabling learners to effectively utilize digital tools and foster intelligence. The use of meditation in conjunction with digital communication is crucial; digital education is incomplete without mental control skills. Integrating meditation as an intellectual enhancement tool helps learners manage technology. Meditation improves the efficiency of brain functions related to memory and learning. Practice of meditation significantly enhances intelligence and learning by calming the mind, improving memory, information absorption, and emotional control, directly leading to better academic performance. Regular meditation also reduces stress and improves work efficiency. Therefore, meditation helps calm the mind, improve emotional control, reduce stress, and enhance work performance and sleep. Regular meditation practice offers comprehensive benefits to the body, mind, and improves learning potential, concentration, and memory. Furthermore, digital-age education is adapting learning methods with technology and innovation as core elements, emphasizing borderless access to information anytime, anywhere.

The Role of Organizational Culture in Driving Diversity and Equality of International Hotel Chains in Thailand

2026-05-07T10:31:11+07:00

This academic article aims to examine the organizational culture and the direction of efforts to drive it toward diversity and equality in international chain hotels in Thailand. This study seeks to explain the organizational culture and to identify the direction for driving it toward diversity and equality within international hotel chains in Thailand. This study integrates concepts, theories, and related research on organizational culture, human resource management, equality and diversity, organizational change, and the international hotel business. The knowledge gained from this study is expected to contribute to the development and implementation of human resource strategies that are appropriately aligned with the hotel industry workforce and capable of responding effectively to a society characterized by diversity and equality. The findings indicate that an organizational culture emphasizing diversity and equality is a crucial mechanism for fostering employees’ sense of belonging, reducing discrimination, and promoting creativity. Hotels should integrate diversity and equality policies into their human resource strategies by establishing flexible support systems, providing continuous training and development, and adhering to organizational ethical standards.

Internal Supervision in Basic Education Institutions

2026-05-14T10:30:46+07:00

This academic article aims to present the essential content concerning internal supervision in educational institutions across five key areas: 1. The Definition of Internal Supervision, 2. The Necessity of Internal Supervision, 3. The Core Principles of Internal Supervision, 4. The Objectives of Internal Supervision, and 5. The Internal Supervision Process. The study revealed that the Definition of Internal Supervision is a collaborative process of mutual assistance between administrators and teachers within an educational institution, intended to enhance the effectiveness of teachers' instruction and ultimately impact the quality of education. The Necessity of Internal Supervision stems from the need to develop teachers with the knowledge and understanding required to keep pace with societal changes and to ensure that instructional development remains current with advancements, especially in technology. The Core Principles of Internal Supervision involve systematic, cooperative operation, adherence to democratic principles, academic correctness, and alignment with the curriculum. The Objectives of Internal Supervision are to develop teachers' knowledge and competence in efficiently organizing teaching and learning activities in accordance with curriculum standards. The Internal Supervision Process comprises four stages: Stage 1: Studying the Current Status and Needs; Stage 2: Supervision Planning; Stage 3: Plan Implementation and Supervision; and Stage 4: Supervision Evaluation.

The Application of Astrology to Promote Inner Awakening Based on Buddhist Counseling Principles

2026-05-20T15:39:41+07:00

This article aims to demonstrate that astrology is not merely a system of belief but a body of knowledge that can be applied as a reflective tool for understanding the dynamics of human life. Astrology provides a systematic approach to interpreting life experiences, recognizing individual potential, and promoting personal development. The application of astrology within the framework of Buddhist counseling encourages self-awareness, critical reflection, and an understanding of the causes and conditions underlying life problems. This perspective is consistent with the principle of causality embodied in the Four Noble Truths, which offers a structured process for identifying problems, exploring their causes, developing appropriate solutions, and alleviating suffering. Furthermore, the counseling process emphasizes positive relationships, trust, and meaningful communication between counselor and client. Such interactions facilitate self-reflection, inner awakening, and the development of individual potential. This approach also helps reduce anxiety, uncertainty, and psychological distress while promoting constructive attitudes and adaptive coping strategies. By integrating astrology with Buddhist counseling principles, this approach serves as a form of transformative counseling that supports self-understanding, psychological well-being, and sustainable personal growth. Ultimately, it enables individuals to face life challenges mindfully and to achieve greater inner balance and meaningful living.

A Synthesis of the Fifth Tale, “Animals Petitioning King Nawasawan,” from Iran Ratchatham through the Perspective of Thai Astrologers

2026-05-26T11:51:49+07:00

This academic article examines the fifth tale, “Animals Petitioning King Nawasawan,” from Iran Ratchatham Sip Song Rueang through the symbolic interpretive framework of Thai astrology in order to explain the meanings embedded in its characters, events, and mechanisms of governance. The tale is valuable not only as didactic literature, but also as a reflection of the ideal righteous ruler, the just exercise of authority, and the opening of direct access to justice for the distressed through the “complaint bell,” which functions as an important symbol of political accountability.

From the perspective of Thai astrology, the tale’s elements can be interpreted as a symbolic system associated with the attributes of planets and houses, including compassion, justice, courage, regulation, and the relational positions of rulers and the ruled. The hawk, the sparrow, the mule, the old woman, Salimontri, and King Nawasawan therefore serve not merely as narrative agents, but also as symbolic figures that reveal deeper ethical, political, and interpretive layers within the text.

A major insight emerging from this synthesis is that the tale presents a concept of justice extending to both humans and animals, thereby foregrounding an ethical model of leadership grounded in compassion and responsibility rather than in the mere possession of power. Read in this way, the fifth tale of Iran Ratchatham becomes a source of knowledge on symbolic governance and Thai astrological interpretation, showing how an ancient literary text can retain contemporary relevance and contribute to a deeper understanding of leadership and society.

Medical AI and Thai Medical Device Law: Limits of the Medical Device Act B.E. 2551 in Regulating AI that Shapes Physicians' Clinical Decisions

2026-05-21T11:23:15+07:00

This article examines whether and to what extent Thai medical device law can regulate medical artificial intelligence (AI) systems that influence physicians' clinical decisions. The objectives are: (1) to examine the scope of the Medical Device Act B.E. 2551 (2008), as amended by the Medical Device Act (No. 2) B.E. 2562 (2019), in regulating medical software and AI; (2) to analyse Thai Food and Drug Administration (Thai FDA) guidance on Software as a Medical Device (SaMD), including the June 2024 issue and the October 2024 revision; (3) to evaluate the limits of the Thai framework when AI directly or significantly shapes clinical decisions; and (4) to compare the European Union's Regulation (EU) 2024/1689 and selected U.S. Food and Drug Administration guidance, in order to propose regulatory directions for Thailand. The study uses documentary legal research and functional comparative analysis.

The findings are fourfold. First, Thai law already provides a legal basis for treating some medical AI as medical devices because Section 4 includes "products, software, or any other items" and turns on the intended medical purpose. Second, Thai FDA guidance systematically addresses screening, risk classification, registration, and software modification, covering AI for diagnosis, screening, risk scoring, triage, and treatment planning. Third, existing regulations may still be insufficient when AI strongly shapes clinical judgment, particularly regarding human oversight, transparency, data quality and bias, real-world performance monitoring, model updates, and the allocation of responsibility. Fourth, comparative law confirms that effective regulation must address both product attributes and the system's effect on human decision-makers.

The article argues that Thailand should build on the medical device framework while developing high-risk medical AI guidance that treats clinical influence, human reliance, and lifecycle governance as central regulatory factors.

A Study of ROPO (Online Factors, Offline Factors) Behavior of Women in Bangkok in Making Purchasing Decisions for Counter-brand Cosmetics

2026-05-23T11:38:33+07:00

This research aims to study the online information-seeking behavior of women in Bangkok before deciding to purchase counter-brand cosmetics; to examine online and offline factors influencing the purchase decision of counter-brand cosmetics among women in Bangkok; and to investigate the role of online information, in-store experience, and sales staff service in influencing trust and satisfaction with counter-brand services. This is a quantitative research study using online questionnaires administered to a sample of 400 women in Bangkok aged 15-60 years who had purchased counter-brand cosmetics in the past six months. Descriptive statistics and hypothesis testing were employed. The results showed that 90.75% of the sample engaged in online information-seeking before purchasing products in-store (Online Factors, Offline Factors: ROPO). Consumers placed high importance on online factors, with the most influential factor being. The quality and reliability of information (𝑥̅ = 4.42) was the most influential factor in the final purchase decision, followed by reviews and influencers (𝑥̅ = 4.38). These online factors significantly reduced hesitation and encouraged the intention to try the product in person. Offline factors were the most influential in the final purchase decision, with sensory experience, such as trying the color on real skin and feeling the product texture, being the most significant factor in the research (𝑥̅ = 4.65), followed by the service and expertise of the sales staff (𝑥̅ = 4.31), which had a greater influence on closing the sale than information gathered online alone.

Marketing Mix Factors Affecting Tourists’ Decision Making on Budget Hotels in Five Southern Provinces Border of Thailand

2026-04-17T10:08:58+07:00

This study aimed to (1) examine the level of tourists’ perceptions of marketing mix factors and their decisions to select budget hotels in the five southern border provinces of Thailand, and (2) investigate the influence of marketing mix factors affecting tourists’ decisions on budget hotels in the same area. This quantitative study employed a questionnaire as the data collection instrument. The sample comprised 400 Thai tourists who had previously used budget hotel services in the provinces of Songkhla, Satun, Pattani, Yala, and Narathiwat. The sample was obtained using stratified random sampling. Data were analyzed using descriptive and inferential statistics, including Pearson’s correlation coefficient and multiple regression analysis. Preliminary assumptions were tested to ensure the reliability and validity of the results. The results revealed that the overall level of tourists’ perceptions of marketing mix factors and their decisions regarding budget hotels was the highest. Among the factors, physical evidence had the highest mean score, followed by people, product, price, process, place, and promotion, respectively. Furthermore, the findings indicated that price, place, people, process, and product had a statistically significant positive influence on tourists’ decisions to select budget hotels at the 0.01 level of significance. The findings of this study can serve as practical guidelines for developing effective marketing strategies for budget hotel operators to better align with tourists' needs in the five southern border provinces of Thailand.

The Influence of the Mediating Variables of Management Innovation and Organizational Agility Linking Leadership and Management Policies to the Performance of Construction Material Sales Companies in Bangkok and Surrounding Areas

2026-05-26T12:06:25+07:00

This study aims to examine the levels and effects of leadership, management policy, management innovation, and organizational agility on the business performance of construction material trading companies in the Bangkok Metropolitan Region, and to develop a performance-driven model for these companies. A sequential mixed-methods design was employed, collecting quantitative data from 380 entrepreneurs using a five-point Likert-scale questionnaire, analyzed through descriptive statistics and structural equation modeling (SEM), and qualitative data from 30 experts via in-depth interviews, analyzed through content analysis. Findings indicate that leadership, management policy, management innovation, organizational agility, and business performance were all at high levels (mean scores ranging from 3.74 to 4.18). Management innovation, organizational agility, leadership, and management policy had statistically significant effects on business performance (p < .05) and collectively explained 72% of the variance (χ² = 253.65, df = 129, χ²/df = 1.96, RMSEA = .048). The PLAE Model illustrates the integrated roles of government, lead firms in the supply chain, business associations, and entrepreneurs, emphasizing policy direction, standard- and demand-setting, knowledge transfer, and the translation of policy into practice to enhance efficiency, business performance, and the long-term sustainability of construction material trading enterprises.

The Marketing Strategies and Customer Relationship Management Influencing Health Insurance Purchase Decisions of Consumers in Ubon Ratchathani Province

2026-05-26T11:53:43+07:00

This quantitative research aimed to: (1) examine marketing strategy factors, (2) investigate customer relationship management (CRM) factors, and (3) analyze the influence of these factors on consumers’ health insurance purchase decisions in Ubon Ratchathani Province. The population consisted of 513,620 individuals who had previously purchased health insurance in Ubon Ratchathani Province. The sample size was determined using the Krejcie and Morgan formula, yielding 400 respondents. Stratified random sampling was employed. Data were collected through an online questionnaire with a reliability coefficient of .979. Data were analyzed using descriptive statistics (frequencies, percentages, means, and standard deviations) and inferential statistics via multiple regression analysis using the Enter method. The findings revealed that most respondents were female, aged between 31 and 40 years, held a bachelor’s degree, worked as government or state enterprise employees, earned a monthly income of 20,001–40,000 baht, and were married. Overall, marketing strategies and customer relationship management were rated the highest. The results further indicated that marketing strategy factors, namely product, price, promotion, physical evidence, and service process, significantly influenced health insurance purchase decisions. In addition, customer relationship management factors, including database development, relationship program development, and customer retention, were found to have a statistically significant influence on purchase decisions. The study highlights that integrating effective marketing strategies and systematic customer relationship management can enhance consumers’ health insurance purchase decisions and strengthen the competitive advantages of health insurance businesses.

Development of an Agro-cultural Industry Waste Management Framework for Sustainable Value Addition in the Lower Northern Region

2026-04-09T13:54:54+07:00

This study aims to examine the current conditions and waste management practices in agro-industrial sectors in the lower northern region, analyze industrial management factors that influence the creation of value from waste, and develop an integrated waste management framework that supports sustainable development. A mixed-methods approach was employed. Quantitative data were collected from 420 agro-industrial entrepreneurs via structured questionnaires, and qualitative data were obtained through in-depth interviews with seven experts in industrial management and sustainable development, comprising three from the industrial sector, two from the public sector, and two academics. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The findings reveal that waste management efficiency has a significant direct effect on economic value creation (β = 0.72), contributing to cost reduction, revenue growth, and product development from waste. Furthermore, value creation positively influences organizational sustainability across economic, social, and environmental dimensions (β = 0.59; R² = 0.68). These results indicate that integrating waste management with modern industrial management practices is a key strategy for improving operational efficiency, value creation, and sustainability in the agro-industrial sector. Organizations capable of transforming waste into valuable resources tend to achieve greater business stability and long-term competitiveness.

Determinants of Thai Consumers’ Purchase Intention Toward Used Electric Vehicles

2026-06-11T10:46:45+07:00

This research aims to 1) examine Thai consumers’ levels of opinion toward the studied variables, namely perceived quality, price sensitivity, brand trust, social media influencers, user experience, and purchase intention toward used electric vehicles; and 2) investigate the factors influencing Thai consumers’ purchase intention toward used electric vehicles. A quantitative research design was employed. The sample comprised 385 Thai consumers who had purchased a used electric vehicle or had prior experience using an electric vehicle. The sample size was determined using Cochran’s formula for an infinite population. Purposive and convenience sampling were applied, and data were collected through an online questionnaire. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, and inferential statistics, specifically multiple linear regression analysis. The findings revealed that perceived quality was at a high level, whereas the other variables were at moderate levels. Price sensitivity, brand trust, social media influencers, and user experience significantly influenced purchase intention toward used electric vehicles at the 0.05 significance level and collectively explained 55.10% of the variance in purchase intention (R² = 0.551). However, perceived quality did not show a statistically significant influence. The findings provide practical implications for used electric vehicle dealers in formulating marketing strategies, particularly through influencer-based marketing communication and effective brand trust development.

The Role of Cultural Diplomacy in a Chinese Reality TV Program: A Case Study of Divas Hit the Road 5: Silk Road Season

2026-05-22T10:22:40+07:00

This article examines how cultural diplomacy is mediated through Chinese popular entertainment by analyzing Divas Hit the Road 5: Silk Road Season in the context of the Belt and Road Initiative (BRI). Responding to the limited attention given to reality television in cultural diplomacy and soft power studies, the research asks what cultural-diplomatic roles the program performs and how these roles are realized through narrative representation and audience interpretation. The study adopts a qualitative case-study design that combines content analysis, discourse analysis, and online ethnography. The empirical materials include the twelve publicly released main episodes of the season, purposively selected scenes involving intercultural contact, labor participation, cultural learning, and conflict resolution, as well as publicly visible audience comments and discussion threads from Weibo, Douyin/TikTok, and related short-video platforms collected around the program’s broadcast and circulation period. The analysis employed a thematic coding procedure to compare visual frames, narration, participant interaction, subtitles, promotional discourse, and audience responses. The findings show that the program performs three interrelated roles: cultural mediation, by translating macro-level BRI and Silk Road narratives into everyday human experiences; intercultural relationship-building, by staging processes of adaptation, humility, empathy, and identity negotiation; and informal public diplomacy, by allowing entertainment narratives and audience participation to circulate soft-power meanings in a less official and more affective form. The study contributes to media and cultural-diplomacy scholarship by showing how reality television may operate as an informal, mediated, and audience-co-created diplomatic space. However, because the research is based on a single case and publicly available online discourse, its conclusions should be understood as interpretive rather than as a direct measurement of diplomatic effects.

The Effect of Social Dance on Psychological Distress in University Students: The Unique Mediating Role of Perceived Social Support – A Comparative Study of Three Dance Types

2026-05-07T15:21:13+07:00

University students’ psychological distress has become a growing concern, highlighting the need for accessible and low-stigma mental health promotion approaches in higher education. This study examined the association between social dance participation and psychological distress among university students and compared three potential mediators: perceived social support, cognitive reappraisal, and basic psychological need satisfaction. A cross-sectional survey was conducted among non-dance majors from five universities in Xianyang, China. Parallel mediation analyses were performed separately for each group using PROCESS Model 4 with 5,000 bootstrap resamples. The results showed that perceived social support was the only significant mediator across all three dance types. Dance participation was associated with lower psychological distress indirectly through perceived social support in social-connection, personal-expression, and mind-body integration dance. The findings identify perceived social support as a robust, common pathway linking social dance participation to reduced psychological distress, and suggest that mind-body integration dance may provide unique psychological benefits. The study contributes to dance psychology and university mental health research by clarifying both shared and type-specific mechanisms of social dance.

An Instructional Activity Based on Collaborative Learning and Blended Learning to Improve Independent Learning Ability and Learning Motivation of College Students

2026-05-30T11:49:26+07:00

In the context of the digital transformation of higher education, improving college students’ independent learning ability and learning motivation has become an important issue in teaching reform. This study designed and implemented an instructional activity integrating collaborative learning and blended learning to examine its effects on students’ independent learning ability, learning motivation, and academic performance. A 16-week quasi-experimental study was conducted with 120 freshmen from two parallel classes of the course Educational Technology Basics. The experimental group received collaborative-blended instruction, while the control group received traditional classroom-based instruction. Data were collected through an independent learning ability scale, a learning motivation questionnaire, academic performance records, and semi-structured interviews with 15 students. Quantitative data were analyzed using independent samples t-tests, and interview data were analyzed through content analysis. The results showed that the experimental group achieved significantly greater improvement in independent learning ability and learning motivation than the control group, with better academic performance after the intervention. The findings indicate that collaborative-blended instruction can provide a flexible, interactive, and student-centered learning environment, offering practical implications for improving teaching quality in higher education.

An Instructional Activity Based on Task-Based Learning and Feynman Learning to Enhance Autonomous Learning Ability and Verbal Ability in Military Theory Course for The First-Year Vocational College Students

2026-05-30T13:13:17+07:00

This study sets four core research objectives: to design a combined instructional activity integrating Task-Based Learning (TBL) and Feynman Learning for vocational college military theory courses, to verify whether this activity improves freshmen’s autonomous learning ability, to explore its effects on students’ verbal ability, and to provide practical references for vocational education teaching reform. The research population included 328 first-year students from the School of Electromechanical Engineering of a vocational college, among whom 30 participants were selected via cluster random sampling. A 15-week pre-test and post-test quasi-experimental design was adopted. Two standardized assessment scales were used to collect data on students’ autonomous learning ability and verbal ability, and descriptive statistics as well as paired-samples t-tests were applied for data analysis. The results revealed that after the intervention, students achieved statistically significant improvements in both abilities. Specifically, the mean score of autonomous learning ability rose from 60.33 to 71.13 (p < 0.05, Cohen’s d = 0.96), and the mean score of verbal ability increased from 67.50 to 76.03 (p < 0.05, Cohen’s d = 1.73). TBL effectively boosted students’ learning initiative and independent problem-solving competence, while Feynman Learning deepened their comprehension of abstract theoretical concepts and optimized oral expression. This integrated teaching mode is proven feasible and effective for military theory teaching in vocational colleges, and it can serve as a practical approach to promote the high-quality development of vocational education.

Development of a Reward-Based Health Behavior Model to Reduce Abdominal Obesity the Working-Age Population

2026-05-21T11:14:03+07:00

This article aimed to develop a Reward-Based Health Behavior Model (RBHM) to reduce abdominal obesity among the working-age population and to examine its effectiveness before and after implementation. This study employed a quasi-experimental research design. The research instruments consisted of: 1) the Reward-Based Health Behavior Model, 2) a nutrition and exercise knowledge test, and 3) a body composition recording form. The statistical methods used for data analysis included comparing the mean knowledge and body composition scores of the sample group before and after the intervention using the paired-sample t-test, and analyzing factors affecting weight reduction using the Chi-square test.

The research results were found as follows: 1) The Reward-Based Health Behavior Model is a health behavior promotion model developed by the researcher, utilizing reward mechanisms as motivational tools to encourage individuals to modify their health behaviors. The model aims to promote continuous engagement in appropriate health practices, with an emphasis on nutritional behaviors and physical activity, thereby reducing abdominal fat accumulation and abdominal obesity among the working-age population. 2) The effectiveness of the Reward-Based Health Behavior Model can be summarized as follows: 2.1) the mean scores of nutrition and exercise knowledge after the experiment were significantly higher than those before the experiment, and 2.2) the mean body mass index (BMI) and waist circumference after the experiment were significantly lower than those before the experiment at the .05 level of statistical significance. It can be concluded that implementing the Reward-Based Health Behavior Model contributed to reducing abdominal obesity. In addition, the analysis of associations using the Chi-Square test indicated that gender was not significantly associated with nutritional and exercise knowledge or weight reduction.

Leadership Competencies of Administrators of Private Islamic Secondary Schools (Sanawiyah Level) in Bangkok

2026-04-24T15:48:03+07:00

This research aimed to: 1) study desirable leadership competencies, and 2) develop a leadership competency framework for administrators of private Islamic schools (Sanawee level) in Bangkok. A mixed-methods research design was employed. Quantitative data were collected from 167 administrators and teachers (out of 170 targeted participants) across 17 schools, with 10 participants per school. Qualitative data were gathered through in-depth interviews with 7 administrators. Data were analyzed using descriptive statistics, t-tests, one-way ANOVA, and content analysis, with the MORAL Leadership Competency Model as the developmental framework.

The findings revealed that all five leadership competencies of the MORAL model were rated as highly important (overall mean = 4.62). Among the competencies, Self-Management had the highest mean (4.72), followed by Relationships with Others (4.63), Leadership and Management (4.62), Organizational Development (4.58), and Knowledge (4.54), respectively. Moreover, position and work experience were found to significantly affect expected competency levels: directors and those with extensive experience had notably higher expectations than other groups, with no gender differences. Furthermore, given the specific context of Sanawee schools in Bangkok, which are boarding schools with budget constraints, the researcher identified five additional distinctive competencies (SSTEP): 1) Strategic Negotiation, 2) Boarding School Ecosystem Management, 3) Balancing Tradition and Modernity, 4) Educational Entrepreneurship, and 5) In-depth Care Psychology. Synthesizing the qualitative findings, the researcher integrated all competencies into the "MORAL+SSTEP Competency Framework" as a universal standard for developing and evaluating the potential of Sanawee school administrators to achieve maximum effectiveness.

Assessment of Creative Self-Management of Early Childhood Education Pre-service Teachers during Practicum at Ramkhamhaeng University

2026-05-03T10:46:59+07:00

his article aims to 1) study the current and desirable states of creative self-management, and 2) study the needs for creative self-management in each aspect among final-year students majoring in Early Childhood Education, Faculty of Education, Ramkhamhaeng University. This research is a quantitative study that collects data through questionnaires from a sample of 76 final-year students majoring in Early Childhood Education at the Faculty of Education, Ramkhamhaeng University, for the academic year 2025. General information about the respondents was analyzed using frequency distributions and percentages. The current and desirable states of creative self-management were then analyzed using the Priority Needs Index Modified (PNI _Modified). The research findings revealed that:

1) The actual state of creative self-management among final-year students majoring in Early Childhood Education, Faculty of Education, Ramkhamhaeng University, is generally at a high level ( = 4.18). When considering each aspect, the actual state had a high mean, whereas the desirable states had a low mean. Overall, the desirable states condition was at the highest level ( = 4.86). When considering each aspect individually, the desirable states condition across all aspects had the highest average score.

2) The results of prioritizing the needs for creative self-management among final-year students majoring in Early Childhood Education, Faculty of Education, Ramkhamhaeng University, revealed that students had needs in all areas. The area with the highest level of need was Self-monitoring (PNI = 0.21), followed by Self-assessment (PNI = 0.16), goal setting (PNI = 0.15), and Self-evaluation (PNI = 0.13), respectively.

Development of an Online Leisure-Time Program to Enhance Quality of Life among Higher Education Students

2026-05-20T15:19:29+07:00

Appropriate leisure-time use is essential for promoting well-being and quality of life among higher education students, particularly in a digital society where they must manage their time, academic responsibilities, stress, and online media use. This research aimed to: 1) examine students’ leisure-time needs; 2) develop an online leisure-time program to enhance quality of life; and 3) evaluate the implementation of the developed online program. This study employed a research and development design. The survey sample consisted of 400 second- to fourth-year undergraduate students selected through cluster sampling by region. The experimental group comprised 30 students selected based on voluntary participation and their ability to complete the five-week program. The qualitative informants were six experts in recreation, tourism, and sports. The research instruments included a questionnaire, an interview form, a satisfaction assessment form, and the WHOQOL-BREF-THAI quality-of-life instrument. The content validity index ranged from 0.67 to 1.00, and the reliability coefficient was .84. Data were analyzed using descriptive statistics and a paired-samples t-test. The findings revealed that students’ overall need for leisure-time activities was high, with tourism activities having the highest mean score, followed by recreation and sports activities. The developed program, entitled RTSM THE PROGRAM, was based on the RTSM P+SINE Model. After participating in the program, students’ overall quality of life increased significantly at the .05 level. The findings suggest that higher education institutions can apply this program as a co-curricular activity to promote creative use of leisure time and enhance students’ quality of life.

Guidelines for Competency Development of Longan Orchard Owners through Training in Khlong Hin Pun Subdistrict, Wang Nam Yen District, Sa Kaeo Province

2026-05-07T15:37:01+07:00

The objectives of this article were to: 1) study the competency levels in knowledge, skills, and management of longan orchard owners; 2) examine training factors correlated with competency development; and 3) propose guidelines for competency development suitable for the context of Sa Kaeo Province. The sample consisted of 162 longan orchard owners in Khlong Hin Pun Subdistrict, Wang Nam Yen District, Sa Kaeo Province, selected through purposive sampling. Questionnaires were utilized as the tool for data collection. Data analysis was conducted using descriptive statistics (percentage, mean , and standard deviation S.D.), t-test, One-way ANOVA, and Pearson's correlation coefficient, supplemented by content analysis.

The research findings revealed that the overall competency level of the farmers was at a high level ( = 4.25). The dimension with the highest mean was Marketing and Sales ( = 4.30), followed by Smart Agricultural Technology ( = 4.27), while the lowest mean was in Orchard Management ( = 4.21). Hypothesis testing indicated that personal factors, including gender and age, did not result in a significant difference in overall competency levels at the .05 significance level. Furthermore, correlation analysis showed that all five competency dimensions were positively correlated at the .01 statistical significance level. The strongest correlation was found between Smart Agricultural Technology and Marketing/Sales (r = .80), followed by Knowledge and Practical Skills (r = .72). The proposed development guidelines emphasize on-the-job training that integrates modern digital technology with local wisdom. Key focus areas include enhancing business management skills and product processing to create value-added products, driven through a mentor network system for community knowledge transfer.

Creative Leadership of School Administrators Affecting Community Participation under Narathiwat Primary Service Area Office 1

2026-05-30T13:18:37+07:00

This mixed-methods research aimed to: (1) examine the levels of school administrators' creative leadership; (2) investigate the levels of community participation; (3) compare both variables based on personal factors; (4) analyze creative leadership affecting community participation; and (5) establish guidelines for developing creative leadership under Narathiwat Primary Educational Service Area Office 1. The sample comprised 328 school teachers selected via convenient sampling, and 5 school administrators served as key informants selected through purposive sampling. Research instruments included a 5-point rating scale questionnaire (reliability = 0.774) and a semi-structured interview form. Data were analyzed using basic statistics, t-test, One-Way ANOVA, LSD, and Stepwise Multiple Linear Regression Analysis. The results revealed that: (1) The overall creative leadership was at the highest level. (2) The overall community participation was at a high level. (3) Demographic comparisons showed no significant differences in the overall view, except for a significant difference in operational participation when classified by age at the 0.05 level. (4) Creative leadership in flexibility and creativity significantly predicted community participation at 17.30% with statistical significance at the 0.05 level. (5) Development guidelines emphasize shifting mindsets, establishing a shared vision with the community, utilizing digital technology and social media for network building, and promoting lifelong learning to effectively adapt to changes.