Arts of Management Journal

Factors Influencing the Adoption of Drone Services for Rice Farming in Suphan Buri Province

2024-10-30T10:09:04+07:00

This study aims to investigate 1) the social and economic conditions of rice farmers in Suphanburi province, 2) their behavior in using agricultural drone services, and 3) the factors influencing their decision to use drone services. This quantitative research used a questionnaire to collect data from a sample of 400 people in Suphanburi Province. The statistical methods used for data analysis include t-test, F-test, and multiple regression analysis. The results showed that 1) most of the farmers were male, between 41-50 years old, had secondary school education, and more than 15 years of farming experience. They had agricultural land between 50-99 Rai and an average annual income of 500,001-1,000,000 THB. 2) Farmers used drone services for agriculture about 5-6 times per season, mainly for spraying pesticides. They used drone services mainly in rice cultivation's starting and heading stages. The recommendations to use these services mainly came from acquaintances, and the services were contacted by phone. 3) Factors influencing the decision to use drones include age, education level, farming experience, average annual income, frequency of drone use per season, and marketing mix factors such as distribution channels, processes, and physical characteristics, all of which influence farmers' decision to use drones in Suphanburi Province

Communication Strategies to Promote Sustainable Community Tourism of the Pak Nam Prasae Community, Klaeng District, Rayong Province.

2024-11-08T11:09:32+07:00

This article aims to: 1. study the communication potential for promoting sustainable community-based tourism in the Pak Nam Prasae community, Klaeng District, Rayong Province, 2. develop communication strategies to promote sustainable community-based tourism in the Pak Nam Prasae community, Klaeng District, Rayong Province, and 3. produce promotional media to support sustainable community-based tourism in the Pak Nam Prasae community, Klaeng District, Rayong Province. The research employs a mixed-methods approach. Data collection tools include interviews for content analysis and questionnaires using basic statistics. The research findings are as follows: 1. Tourist Behavior and Community Communication Challenges Tourists primarily use social media as the main channel for accessing travel information, with the most sought-after content being details about local restaurants and products. Current community communication efforts are insufficiently comprehensive. Recommendations include utilizing video and infographic media to improve outreach. The community lacks adequate digital and online media for promoting tourist attractions, and the existing community tourism map is outdated, leading to ineffective information dissemination to target audiences. 2. Proposed Communication Strategies. Key strategies for promoting sustainable community-based tourism in Pak Nam Prasae include creating short video content and graphic-based tourist maps. 3. Media Production The project produced five short video clips and one infographic-based community tourism map to support sustainable community-based tourism in Pak Nam Prasae, Klaeng District, Rayong Province.

Study of Agricultural Waste Materials in Hua Sai District Nakhon Si Thammarat Province to Develop a Reuse Approach

2024-11-05T10:05:23+07:00

This research aims to 1) study the types, physical characteristics, quantity, and management methods of agricultural waste in Hua Sai, Nakhon Si Thammarat Province, and 2) analyze the weaknesses, strengths, obstacles, and opportunities of agricultural waste to determine its potential for reuse. The findings showed that the majority of participants were male (83.88 percent), aged 40-49 years (33.33 percent), with an educational level below a bachelor's degree (53.33 percent), earning an income of 10,000-20,000 THB per month (30.00 percent), and primarily working as a farmer (53.33 percent). The most common type of waste was goat manure, classified as wet waste with an average volume of 26-30 (tons/year). The study suggested that agricultural waste should be managed by repurposing it for other uses. The analysis of weaknesses, strengths, and obstacles of agricultural waste showed that weaknesses: improper management of agricultural waste, resulting in a source of disease accumulation; strengths: goat manure waste can be processed into compressed charcoal and organic fertilizers; obstacles: consumers lacked proper knowledge and attitudes toward managing agricultural waste effectively, opportunities: identifying policies to promote environmentally friendly consumption and creating a circular system for repurposing agricultural waste for effective reuse.

Guidelines for the Management of the Senior Wellness Accommodation

2024-11-05T10:01:07+07:00

This article aims to 1) analyze the behavior of senior citizens in selecting wellness accommodations and 2) develop guidelines for managing senior wellness accommodations. It is a mixed-methods research study. The quantitative research involved collecting a questionnaire from 400 elderly adults who traveled to Phetchaburi province for an overnight stay, while the qualitative research consisted of interviews with 15 wellness accommodation operators. The study revealed that senior citizens visiting Phetchaburi Province typically traveled alone or with family, using private vehicles and arriving on weekdays. They stayed for one to three days, primarily learning about the area through social media like Facebook and Instagram. Accommodations such as resorts, homestays, and guesthouses were often booked through sales agents, with payment made via cash, debit, or credit cards. The most popular wellness activity was Buddhist meditation, and many participants intended to return and recommend wellness activities to others. Guidelines for Managing Senior Wellness Accommodations Using the 7S McKinsey Model are proposed: 1. Structure: Maintain a straightforward and adaptable management structure; 2. System: Provide a handbook detailing tasks and responsibilities; 3. Skill: Implement foundational training courses for service delivery; 4. Style: Focus on effective hiring and evaluation processes for staff; 5. Staff: Support staff development and skill enhancement; 6. Strategy: Prioritize effective marketing strategies; and 7. Shared Values: Foster organizational values and a commitment to excellent service.

The Impact of the Board Characteristics on the Relationship of Shareholder Structure and Earnings Management of Listed Companies in the Stock Exchange of Thailand

2025-01-15T17:00:22+07:00

This research aims to 1) examine the impact of shareholder structure and board characteristics on the earnings management of firms listed on the Stock Exchange of Thailand and 2) study the influence of the proportion of independent directors and the separation of top executive positions on the relationship between shareholder structure and earnings management of firms listed on the Stock Exchange of Thailand. The study uses a quantitative research design based on secondary data from 447 firms, totaling 2,235 data points from companies listed on the Stock Exchange of Thailand between 2019 and 2023, covering five years of data from annual reports, financial statements (Form 56-1), and SETSMART. The statistical methods used in this research include 1) descriptive statistics such as minimum, maximum, mean, and standard deviation, and 2) inferential statistics, including Pearson correlation analysis and multiple regression analysis. Research findings reveal that: 1) the main impact of shareholder structure, precisely the proportion of institutional and foreign shareholders, negatively affects earnings management. This negative impact highlights the importance of creating policies that promote a shareholder structure supporting sustainable long-term growth. Additionally, the characteristics of the board of directors, particularly the absence of dual roles among top executives, negatively affect earnings management, indicating delays in responding to business challenges or opportunities. 2) Board characteristics do not influence the relationship between shareholder structure and earnings management, suggesting the need to improve the roles or responsibilities of independent directors within organizations. Earnings management depends on the strategies and business goals the management team sets, while independent directors do not directly influence internal earnings management. Furthermore, separating executive roles facilitates transparency in monitoring and decision-making but does not alter the relationship between shareholder structure and earnings management.

The Influence of Digital Transformation Capability on Financial Performance of Hotel Businesses in Thailand

2024-12-22T13:25:00+07:00

This study aims to investigate the influence of digital transformation capability on the financial performance of hotel businesses in Thailand, with strategic learning as a mediating variable. The sample comprises 303 general managers of 4- and 5-star hotels in Thailand, selected using simple random sampling. Data were collected using a questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM). The results reveal that digital transformation capability has a significant direct positive influence on both financial performance and strategic learning. Strategic learning directly influences financial performance and significantly mediates the relationship between digital transformation capability and financial performance. This implies that investments in digital technologies and the development of digital transformation capabilities will have a more significant positive impact on financial performance when accompanied by strategic learning, enabling the most effective utilization of digital technologies. The findings underscore the significance of developing digital transformation capabilities and strategic knowledge, enabling hotel businesses to enhance their financial performance and gain a sustainable competitive advantage amidst rapid technological changes. Therefore, managers should prioritize digital transformation capabilities to adapt and fully leverage digital technologies, leading to the sustainable growth of Thai hotel businesses in the digital age.

Relationship between Fraudulent Financial Statement and Cash Holding: Evidence from Market for Alternative Investment (MAI)

2024-11-23T10:49:08+07:00

This Article aimed to (1) study the approach to cash holdings, (2) study the patterns of fraud in financial statements through the calculation of M-Score according to Beniesh's model, and (3) study the relationship between fraud in financial statements and cash holdings—sample of 614 firm-years on the MAI Stock Exchange between 2018 and 2022. The variables are fraud in financial statements and cash holding. The researchers expect that investors will use the research results to analyze financial information for decision-making. The research results were: 1) Cash holdings calculated from cash and cash equivalents divided by total assets. The average value is 0.09723, which is considered to have a high cash holding level. 2) Fraud in the financial statements calculated based on the M-Score has an average value of -4.20959 and 53 data points, accounting for 8.63% with an M-Score of more than -1.78, indicating that there is a high probability that the financial report will be earning management. 3) The inferential data analysis with financial statement fraud (M-Score) as the independent variable and cash holding as the dependent variable to see the relationship between the variables. The analysis results found that the coefficient was 0.000 without statistical significance. The control variables, namely the size and net working capital ratio (NWCR), have coefficient values of 0.011 and 0.015, respectively, with statistical significance at 0.05. In contrast, the capital expenditure variable (CAPEX) has a coefficient of 0.210 without statistical significance. In conclusion, the independent variable, financial statement fraud (M-Score), did not influence the dependent variable, cash holdings (CASH).

Structural Relationship Model of Business Intelligence Capabilities, Organizational Learning, Organizational Innovation and Competitive Advantage: An Empirical Investigation from Automotive Parts Business in Thailand

2024-12-25T10:34:12+07:00

This article aims to: 1) develop a causal relationship model between business intelligence capabilities, organizational learning, organizational innovation, and competitive advantage, and 2) examine the relationship between business intelligence capabilities, organizational learning, organizational innovation, and competitive advantage. This quantitative research used a mailed questionnaire as a data collection tool, with a sample of 560 automotive parts businesses in Thailand, selected through simple random sampling. Statistical analysis included percentage, mean, standard deviation, Pearson correlation, factor analysis, and structural equation modeling. The results indicated that: 1) business intelligence capabilities positively influenced organizational learning, which in turn positively influenced organizational innovation, and both organizational learning and innovation positively impacted competitive advantage, with statistical significance at the 0.01 level, and 2) the relationship model between business intelligence capabilities, organizational learning, organizational innovation, and competitive advantage was consistent with the empirical data (χ²/df = 2.130, df = 85, p-value = 0.091, GFI = 0.966, CFI = 0.984, AGFI = 0.932, RMSEA = 0.045). The new knowledge from this study suggests that automotive parts businesses in Thailand should consider enhancing business intelligence capabilities to design strategies that promote organizational learning and innovation, ultimately improving competitive advantage. This information can also be used for future investment planning and risk management.

Technology Acceptance Factors Affecting Intention to Use Electric Motorcycles in the Bangkok Metropolitan Region

2024-12-01T10:33:15+07:00

This research article aims to study technology acceptance factors affecting intention to use electric motorcycles in Bangkok Metropolitan Region. This study employs quantitative research methodology. The sample consists of 466 respondents, comprising general motorcycle users and consumers interested in using electric motorcycles, selected through xxx sampling method. The data collection instrument was a questionnaire. The statistical analysis includes descriptive statistics, consisting of mean and standard deviation, and inferential statistics, comprising confirmatory factor analysis and structural equation modeling analysis. The research findings indicate that the research model corresponds with empirical data, with values close to the specified criteria and within acceptable thresholds. The technology acceptance factors affecting intention to use electric motorcycles in The Bangkok Metropolitan Region comprise performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation, respectively.

Exploring Lived Experiences of Expatriate Teachers: A Phenomenological Study of Chinese Language Teachers at a Private School in Thailand

2024-11-13T15:16:33+07:00

The growing global demand for Chinese language education has positioned Thailand as a pivotal hub in Southeast Asia due to its robust educational exchanges with China. However, Chinese language teachers (CLTs) in Thai private schools face significant challenges adapting to this unique cultural and institutional environment. This study explores the lived experiences of five CLTs in Thailand, focusing on their navigation of cultural, linguistic, and structural barriers within high power-distance and collectivist settings. Using a phenomenological qualitative methodology supported by Byram’s Intercultural Communicative Competence (ICC) model and Hofstede’s Cultural Dimension Theory (CDT), the research employs semi-structured interviews and thematic analysis to uncover key insights. Findings highlight CLTs' challenges, including restricted pedagogical autonomy, cultural adaptation struggles, and work-life balance issues. Yet, the study also reveals how marginalization paradoxically fosters pedagogical innovation and autonomy, enabling teachers to adapt their teaching practices creatively. These insights underscore the urgent need for Thai educational institutions to develop supportive policies that enhance intercultural communication, professional integration, and the well-being of foreign educators. This study contributes to Thai education by addressing the gaps in understanding the adaptation of CLTs in non-Western contexts, offering actionable insights for administrators and policymakers to foster an inclusive and effective teaching environment. By advancing theoretical frameworks and practical solutions, the research highlights its relevance in enhancing Thailand’s role as a leader in multicultural education and its efforts to integrate international teachers effectively.

Perception and Acceptance of AI-Generated Advertising Images among Generation Z

2024-12-03T13:46:13+07:00

This research investigated the perception and acceptance of AI-generated advertising imagery. The goals are to 1) analyze the perception of advertising images generated by artificial intelligence, 2) examine opinions on the acceptance of AI-generated product images, and 3) investigate whether people in Generation Z from different demographic groups perceive AI-generated advertising images differently. Cochran’s formula considered the sample size, and the confidence level was set at 95%. A quantitative study using questionnaires was conducted on 400 participants in Generation Z. Descriptive statistics like frequency distribution, percentage, and mean and inferential statistics like one-way ANOVA were employed to assess the research.

The research results were as follows: 1) The result revealed that most Generation Z participants (aged 19-27) can moderately distinguish between AI-generated and human-created images. 2) They generally hold a positive attitude towards AI-generated images, perceiving that AI helps to reduce work time, makes images appear more modern, and effectively captures attention. These findings suggest that artificial intelligence technology will continue to play an increasingly significant role in advertising and media creation. 3) Hypothesis testing further indicates that individuals who have received engineering, technology, and science education display more positive attitudes than those in other disciplines. Conversely, Generation Z respondents studying humanities and social sciences are less accepting of AI-generated product images than their peers in other fields. Therefore, technological literacy significantly influences the acceptance of AI technology in media production processes.

The Innovative Development of Musical Digital Media for Promoting Practical Skill of Ukulele for Grade 5 Students in Primary School at Srinakharinwirot University; Prasarnmit Demonstration (Elementary)

2024-11-23T10:34:58+07:00

This article used a research and development framework to 1) develop a digital music media innovation to enhance ukulele performance skills and 2) study the effectiveness of using digital music media innovation to enhance ukulele performance skills. The research tools used for data collection included digital music media innovation, lesson plans, a learning achievement test, and a ukulele performance skill assessment. The sample group for this research consisted of fifth-grade students from Prasarnmit Demonstration School (Elementary), and the sample was selected by using cluster sampling, with one class chosen from eight classes, consisting of 30 students in total. Data analysis was conducted through descriptive statistics, including mean, standard deviation, and comparison of means for the experimental group. The research results showed that 1) developing the digital music media innovation to enhance ukulele performance skills showed that the digital music media innovation was a learning tool that presented video demonstrations of ukulele performance skills with animated visuals and rhythm notes. This resulted in design and development resisted with a rating of excellent (x̄ = 4.26, S.D. = 0.82). Thus, the content presentation quality was also rated as outstanding (x̄ = 4.39, S.D. = 0.78), and the overall effectiveness was 90.22 / 96.28, which was higher than the set standard of 80/80.

2) The results of implementing the digital music media innovation to enhance ukulele performance skills showed that the learning achievement of fifth-grade students who learned through the digital music media innovation to enhance ukulele performance skills was significantly higher after learning than before, with a statistical significance at the level of .01. Moreover, the students' ukulele performance skills were rated as excellent (x̄ = 14.25, S.D. = 0.82).

Development of Competency-Based Curriculum to Central Thai House Construction in Vocational Certificate Level

2024-10-02T16:10:19+07:00

This objective of the research were to 1) study the competency of Central Thai House Construction in Vocational Certificate Level and 2) develop a competency-based curriculum for building Thai houses in the Central region at the vocational certificate level. The research is divided 2 phases. In phase 1, there are sub-phases as follows: 1.1) studies the feasibility of implementing the competency-based curriculum by using a questionnaire to school administrators and teachers. Data is analyzed using statistics, percentage, median, and standard deviation. 1.2) studies the competency by using the Delphi method, 17 people, which is a purposive selection. Data is analyzed using statistics, median, and interquartile range. In phase 2 develops a competency-based curriculum for building Thai houses in the Central region at the vocational certificate level by using group discussions with 7 experts, which is a purposive selection, and data is analyzed using content analysis.

The results of Development of Competency-Based Curriculum to Central Thai House Construction in Vocational Certificate Level was included in the category of architectural technicians. Competencies were divided into 3 areas: knowledge 14 competencies; skills 12 competencies and attitude 9 competencies. From the group discussions, a short-term curriculum was obtained, consisting of 3 modules as follows: 1) Design and drafting of Central Thai houses 2) Production of workpieces, materials, and methods for constructing Central Thai houses 3) Building equipment, building maintenance, laws, and occupational health in Central Thai houses, which can be used in the curriculum at the vocational certificate level.

Comparison of Education and Income Levels of the Elderly in Relation to Self-directed Learning Through Technology to Foster Development in the 21st Century Aging Society

2024-10-19T11:21:40+07:00

The purposes of the mixed-method study are twofold: 1) Investigate the factors and examine the levels of self-learning through technology among the elderly and 2) Explore the impact of educational background and income on self-directed learning through technology. A self-directed learning guideline was also developed to specifically address older adults' needs. The data were collected from 405 elders living in selected areas across Bangkok. The study employed purposive sampling, selecting five districts for data collection to represent the population effectively. Semi-structured interviews were conducted to triangulate the quantitative data. The results of a factor analysis showed that the factors for self-directed learning through technology among the elderly consisted of six factors: 1) Management skills, 2) Open-mindedness, 3) Self-development, 4) Self-reliance, 5) Discipline, and 6) Self-confidence. In addition, the average level of self-directed learning through technology among the elderly is high. The factor with the highest level is open-mindedness, followed by self-development and self-reliance, respectively. The results from One-way ANOVA analysis suggest that older adults with varying education levels demonstrate differences in management skills, open-mindedness, self-reliance, and self-confidence when engaging in self-directed learning through technology. Additionally, income levels significantly influence the use of technology for learning, with higher income providing better access to resources. The suggested guideline also recommends that organizations promote the importance of technology-based learning, encouraging older adults to recognize the benefits of self-directed learning to support the development of an aging society in the 21^st century. These will foster sustainable learning, promote self-sufficiency among the elderly, and enhance the aging society.

The Impact of Social Presence on Consumer Purchase Intention in Live Commerce: Mediating Effect of Customer Stickiness

2024-11-29T15:23:14+07:00

This study examined the influence of social presence on consumers' purchase intentions in live commerce settings, focusing on the mediating role of customer stickiness. While live commerce experienced exponential growth, reaching a transaction volume of 4.9 trillion yuan in China's market in 2023, limited understanding remained regarding how dimensions of social presence affected consumer behavior in this context. Drawing upon social presence theory, the research proposed a theoretical framework that assessed the direct effects of social presence dimensions (awareness, emotional, and cognitive) on purchase intention and the mediating effect of customer stickiness. Data were collected from 389 live commerce consumers through a structured questionnaire survey, and correlation analysis, regression analysis, and bootstrapping methods were employed to test the hypothesized relationships. The results revealed that all three dimensions of social presence positively influenced purchase intention, with emotional presence showing the most substantial effect (β = 0.352, p < 0.01), followed by cognitive presence (β = 0.296, p < 0.05) and awareness presence (β = 0.275, p < 0.05). Additionally, customer stickiness significantly mediated these relationships, with the most substantial mediating effect observed in the communication aspect of social presence (0.159). These findings contributed to theory and practice by providing insights into how social presence shaped purchase behavior in live commerce environments and offering practical implications for e-commerce enterprises and live-streaming platforms to enhance their operational effectiveness.

Fostering Teacher Innovation Competency in Private Higher Education: The Role of Leadership and Institutional Support in Guangxi, China

2025-01-15T16:52:27+07:00

This study investigates critical problems in private higher education institutions in Guangxi, China, the lack of comprehensive understanding of factors fostering teacher innovation competency, insufficient research on the specific roles of leadership and institutional support in promoting teaching innovation, and limited evidence on how these factors operate in developing regions' private higher education sector. Using a quantitative approach, data were collected from 400 teachers and administrators through a self-report questionnaire. Multiple regression analysis revealed that leadership and policy and resource support significantly and positively predicted teacher innovation competency, even after controlling for other variables. The findings highlight the importance of a holistic approach to promoting teacher innovation, emphasizing the need for strong leadership, effective policies, and adequate resources. The study contributes to understanding factors influencing teacher innovation in the context of private higher education. It provides practical implications for educational leaders and policymakers aiming to enhance innovation in teaching practices. In conclusion, this research demonstrates that policy and resource support have a slightly stronger predictive power than leadership support in fostering teacher innovation competency. The study reveals that moderate leadership and institutional support levels can maintain above-average teacher innovation competency. This suggests that strategic allocation of resources and supportive leadership practices are crucial for enhancing teaching innovation in private higher education institutions. These findings provide valuable insights for developing targeted interventions to promote teacher innovation in similar educational contexts.

The Research on Design and Development of Cultural and Creative Products in Henan Museum

2024-11-19T15:34:48+07:00

Museum development is the core element that enhances the attraction, competitiveness, and influence of countries and cities. Research on museum cultural and creative industries can promote the creative transformation of China's excellent traditional culture and enhance cultural influence. Some problems exist in the development of culture and creative products in Henan Museum, which is a late start; products are separated from life and have little cultural carrying. This study aimed: (1) Research on the in-depth extraction of cultural elements of cultural relics. (2) To study the integration of history and contemporary life in cultural and creative products. (3) To design a new cultural and creative product for the Henan Museum.

The instrument for collecting data was a questionnaire, which identified the point of connection between cultural relics and contemporary life. The sample was 343 visitors to the Henan Museum; undifferentiated random sampling, analysis data by Descriptive statistics, and Content Analysis selected them. The interviews got suggestions on the extraction of cultural elements and the design of cultural and creative products. The results are as follows: (1) Three approaches can be used to extract cultural aspects. (2) Products should be based on functionality. (3) A lamp based on the Jiahu bone flute was designed. Finally, a design framework of museum cultural and creative products was summarized. This study approached the design of museum cultural and creative products through the lens of the three layers and levels of culture. It provided insights into the development of design strategies and suggestions.

Organizational Culture on the Music Teacher Professional Development of Middle School in Guangxi Zhuang Autonomous Region

2024-11-29T15:04:50+07:00

The purposes of this research were to 1) to study the exploratory factors analysis of the organizational culture on the Music teacher Professional Development of Middle Schools in Guangxi Zhuang Autonomous Region and 2) to propose the guidelines for developing organizational culture on the music teacher professional development of middle school in Guangxi Zhuang Autonomous Region. The sample group in the study was 335 middle schools in Guangxi Zhuang Autonomous Region. The respondents consist of 335 middle school administrators and 335 respondents’ music teachers, totaling 670 respondents using simple random sampling. The research instruments were the semi-structured interview, the opinionnaires, and the checklist form. The data analysis statistics were frequency, percentage, mean, standard deviation, and the exploratory factors analysis of the organizational culture on the Music teacher professional development of the middle school in Guangxi Zhuang Autonomous Region, and the findings were confirmed by content analysis.

The findings of this research were: 1. The exploratory factors analysis of the organizational culture on the Music teacher professional development of the middle school in Guangxi Zhuang Autonomous Region, the results of the research data analysis revealed four factors: 1) academic development pathways, 2) Professional knowledge, and 3) teaching quality of music teachers 4) teachers' professional identity. 2. The four factors derived in organizational culture on the music teacher professional development of the middle school in Guangxi Zhuang Autonomous Region were found to be appropriate, accurate, and following proposing the guidelines for developing organizational culture on the music teacher professional development of the middle school in Guangxi Zhuang Autonomous Region.

The Evaluation of Educational Quality in Ethnic Minority Schools - A Case Study of Yunnan Minzu University

2024-12-03T10:46:47+07:00

This study examines the factors influencing the quality of education at Yunnan Minzu University, a leading institution for ethnic minority education in China. The research aimed to (1) investigate the current teaching quality and (2) propose strategies to improve educational outcomes at the university. The study involved 389 students aged 19–28, sampled through simple random sampling. A structured questionnaire was employed to verify validity using the Content Validity Index (CVI) and Index of Objective Consistency (IOC). Statistical analyses included Pearson’s correlation coefficient and multiple regression analysis to explore relationships among diverse evaluation methods, systematic feedback, and educational quality.

Key findings revealed that diverse evaluation methods (β = 0.337, p < 0.01) and systematic feedback (β = 0.323, p < 0.01) significantly contribute to educational quality, aligning with Hypotheses 1 and 2. The study highlights infrastructural deficiencies and inequitable resource allocation as challenges, proposing strategies such as infrastructure upgrades, faculty development, and tailored curricula to address these issues.

New knowledge derived from this research emphasizes the interplay between evaluation methods, feedback systems, and inclusive teaching practices, which collectively enhance educational quality in ethnic minority contexts. The findings inform actionable strategies for fostering equitable and culturally relevant education, supporting the academic success and cultural preservation of ethnic minority students.

The Teaching Quality of Adult Education of Kunming University

2025-01-15T16:51:38+07:00

This research aimed to investigate whether the content of adult education courses affects the teaching quality of Kunming University, whether the curriculum design goals affect the teaching quality of Kunming University, and whether the curriculum design standards affect the teaching quality of Kunming University. The quantitative research was conducted using a sample of 400 students from Kunming University. The statistical analysis used was multiple regression analysis and Pearson's momentum product correlation coefficient. The results show that the content of adult education courses positively affects the teaching quality, while the curriculum design goals affect the teaching quality of Kunming University. It was found that the curriculum design goals, and curriculum design standards are important interrelated factors, indicating that a comprehensive approach to improving the curriculum content can lead to better alignment and implementation of the curriculum design goals and standards. The curriculum design standards affect the teaching quality of Kunming University. It was found that the overall approaches to improving the quality of adult education are: 1) strengthening the construction of essentials for teaching quality; 2) strengthening the construction of discipline, curriculum, and teaching materials; and 3) strictly inspecting the teaching quality.

[RETRACTED ARTICLE] The Factors Influencing Higher Education Reading Promotion Targeting Community Residents

2025-01-23T10:11:15+07:00

This article has been retracted at the request of the Author.

Qiu Mengwen and Jareeporn Chotipiboonsub, from the article "The Factors Influencing Higher Education Reading Promotion Targeting Community Residents" pages 379-398, in Arts of Management Journal, would like to withdraw the article from the system because they want to publish the article with journals that are in TIER 1 only. According to the results of the 5th round of evaluation (2025-2029) from TCI, the Arts of Management Journal was evaluated in TIER 2. The authors later requested to withdraw the article, which the journal negotiated with the authors, and everything has been completed.

The Editor apologizes to the readership for any inconvenience caused

Community Participatory Action Research for the Elderly Housing Development in Namai Sub-district, Ladlumkaew District, Phathumthani Province

2025-02-04T15:15:32+07:00

This article aimed to 1) examine the conditions and challenges of housing preparation for elderly people in Narmai Sub-district, 2) promote knowledge of housing preparation for seniors, and 3) establish a housing development group for aging residents in Narmai Sub-district. The research was conducted using Participatory Action Research. The tools for data collection included SWOT Analysis, SOAR Analysis, and interviews. The statistical data were analyzed using descriptive methods. The research findings were as follows:
1. The condition of problems and needs: The strength was the effectiveness of community leaders. The aged people were able to help themselves and had economic stability. The weakness was that the community lacked knowledge of housing preparation for aged people. The opportunity was that both the internal and external agencies were ready to offer support. The threat was the local development plan of the Sub-district Administrative Organization, which gave little support to the knowledge development of aged people’s quality of life. The aspiration was the requirement of the community to enhance their knowledge to provide a good quality of life for aged people and ensure housing safety. 2. Promoting learning: The researcher created learning media in the form of VDO and a handbook and organized training on safety housing preparation for elderly people. 3. Establish groups to promote housing development for the elderly, involving community leaders, the District Administrative Organization, the District Health Promotion Hospital, and Valaya Alongkorn Rajabhat University. With this data and knowledge, local administrative organizations can incorporate it into their development plans.

Storytelling Style to Enhance the Value of Traditional Multicultural Cuisine Ayutthaya Old Town

2025-02-16T10:13:08+07:00

Telling stories of authentic cuisines in multicultural old capital Ayutthaya not only reflects the tastes and the raw ingredients but also depicts the history, the ways of life and the local wisdom. This article was aimed 1) to examine cuisine storytelling circumstances, 2) to check the correlations of causal relationship structures, and 3) to develop storytelling styles. This research was a mixed-methods study comprising 3 phases. In the first phase, the qualitative research involved in-depth interviews and focus group discussions of 21 people based on semi-structured interviews and document synthesis. The data were analyzed for contents and presented as a descriptive report. In the second phase, the first step was to conduct SWOT Analysis with TOWS Matrix to analyze potential components and then these components were used in the second step for quantitative research using survey method. The tool was questionnaire. The sampling group consisted of 400 tourists and the data were analyzed using descriptive statistics and structural equation modeling. In the third phase, the participatory qualitative research involved purposive sampling group of 21 participants. The tools were evaluation form to select appropriate styles. The research findings were as follows:

1) The old capital Ayutthaya is highly multicultural and contains many stories of cuisines which can be told from different aspects, for example, histories, cultures, religions, traditions, as well as the authenticity of cuisines in the local area.

2) The structural equation model was consistent with the empirical data.

3) There were 13 styles which were unanimously approved in the policy discussion group. The body of knowledge from this research could be used to develop storytelling styles to enhance the value of cuisine and to contribute to the economy and the policy of the stakeholders.

Political Communication and Its Roles in Maintaining and Strengthening Democratic System

2024-10-27T09:08:29+07:00

This article aims to examine political communication's role in maintaining and strengthening democracy by reviewing key theoretical concepts. The findings suggest that political communication is crucial in promoting democratic governance through disseminating comprehensive political information, providing space for free and equal exchange of opinions among various parties, representing diverse social groups, and monitoring the transparency and accountability of the state and those in power. The aforementioned roles operate synergistically and complementary, collectively contributing to the robustness and efficacy of democratic institutions and processes. Furthermore, the study proposes that for political communication to perform these functions effectively, several key factors are required, such as freedom of senders, particularly the media, inclusiveness, and accessibility for all groups of citizens, public responsibility, and adherence to media professional ethics. Therefore, enhancing the role of political communication necessitates collaboration from different sectors of society in creating conditions, mechanisms, and political culture that foster quality political communication, enabling democracy to thrive and grow sustainably.

Potential of Glass in Abstract Expression: Space and Material Substance

2024-11-03T13:35:37+07:00

This article presents the various potentials of glass in expressing abstract concepts in Zen art, particularly in its representation of tranquility and emptiness, by analyzing the materials and processes used in four artworks created by four artists. Findings suggest:
1) Glass functions as a medium of sound, which leads the audience to examine their mind by listening to the resonance before eventually discovering that the sound does not originate in the atmosphere but internally in the observer's mind. This phenomenon can be found in the sound installation ‘Chozumaki’ by Nelo Akamatsu. 2) Using glass in traditional ink-wash painting within abstract expression has demonstrated that it is an ideal medium for capturing a specific moment. This highlights its potential in Zen storytelling, which mainly depicts a state of serenity, as seen in ‘Non-Calligraphy’ by Wang Qin. 3) Studying in-depth Chinese ink brush painting, drawing lines on the glass along with disciplined meditation has demonstrated the movement of energy in the glass – a phenomenon that magnifies the concept of emptiness in Zen, for example, in ‘Ghost’ by Ayako Tani and ‘The Glass Circles’ by Sunny Wang. These artists have demonstrated that glass can be a medium of peace and space, encouraging viewers to self-reflect and enhance their awareness within the art's portrayed space. As a result, the artists’ souls are interconnected with those of the audience.