Lexcharoen, Somchai, and Jasmine Binsodaoh. “Causal Factors Influencing Purchasing Decision to Subscribe for VTuber Membership in Thailand”. Arts of Management Journal 6, no. 3 (August 17, 2022): 1080–1095. accessed October 5, 2026. https://so02.tci-thaijo.org/index.php/jam/article/view/256059.