Sattayathamrongtian, M., and P. Siriwong. “REBORNS Model: A Constructivist Grounded Theory of Community Market Transformation Through Trade Fair and Creative Economy Integration”. Arts of Management Journal, vol. 10, no. 4, Aug. 2026, pp. 178-94, https://so02.tci-thaijo.org/index.php/jam/article/view/287884.