Li, X. and Li, Z. (2025) “The Impact of Social Presence on Consumer Purchase Intention in Live Commerce: Mediating Effect of Customer Stickiness”, Arts of Management Journal. Bangkok, Thailand, 9(1), pp. 279–294. available at: https://so02.tci-thaijo.org/index.php/jam/article/view/274969 (accessed: 3 April 2025).