Butman, Natnaree, and Anuwat Songsom. 2026. “The Influence of Service Quality and Marketing Mix on Service Usage Decisions at Centara Hotel, Hat Yai, among Generation Y Customers”. Arts of Management Journal 10 (2). Bangkok, Thailand:177-96. https://so02.tci-thaijo.org/index.php/jam/article/view/286129.