WONGJUNPEN, P.; SIRIWONG, P.; WILAINUCH, P. Chef’s Table Experience as a Soft-Power and Nation-Brand Mechanism in MICE Marketing: A PLS-SEM Test of an Integrated Five-Layer Model in Thailand. Arts of Management Journal, Bangkok, Thailand, v. 10, n. 4, p. 63–92, 2026. Disponível em: https://so02.tci-thaijo.org/index.php/jam/article/view/287859. Acesso em: 1 sep. 2026.