YINJAROEN, N.; CHOTCHOUNG, S. Marketing Mix Factors Affecting Tourists’ Decision Making on Budget Hotels in Five Southern Provinces Border of Thailand. Arts of Management Journal, Bangkok, Thailand, v. 10, n. 3, p. 115–138, 2026. Disponível em: https://so02.tci-thaijo.org/index.php/jam/article/view/286345. Acesso em: 15 sep. 2026.