BUTMAN, N.; SONGSOM, A. The Influence of Service Quality and Marketing Mix on Service Usage Decisions at Centara Hotel, Hat Yai, among Generation Y Customers. Arts of Management Journal, Bangkok, Thailand, v. 10, n. 2, p. 177–196, 2026. Disponível em: https://so02.tci-thaijo.org/index.php/jam/article/view/286129. Acesso em: 16 sep. 2026.