KINGKAN, P.; PHONSRI, N. Influence of Marketing Mix Factors and Customer Engagement on Spectator Participation in Esports. Arts of Management Journal, Bangkok, Thailand, v. 9, n. 5, p. 62–77, 2025. Disponível em: https://so02.tci-thaijo.org/index.php/jam/article/view/281565. Acesso em: 27 aug. 2026.