PONGPAIBOOL, T. Gender Mystification through Alcohol Beverage Cheering Girls, Advertising Strategies and Promotion. Arts of Management Journal, Bangkok, Thailand, v. 9, n. 4, p. 456–477, 2025. Disponível em: https://so02.tci-thaijo.org/index.php/jam/article/view/278628. Acesso em: 5 oct. 2026.