LI, X.; LI, Z. The Impact of Social Presence on Consumer Purchase Intention in Live Commerce: Mediating Effect of Customer Stickiness. Arts of Management Journal, Bangkok, Thailand, v. 9, n. 1, p. 279–294, 2025. Disponível em: https://so02.tci-thaijo.org/index.php/jam/article/view/274969. Acesso em: 15 sep. 2026.