ZHENG, Z.; LU, Y. Exploratory Study on the Perceived Fit and Consumer Purchase Intention in Chinese Sports Brand Co-Branding. Arts of Management Journal, Bangkok, Thailand, v. 8, n. 4, p. 489–511, 2024. Disponível em: https://so02.tci-thaijo.org/index.php/jam/article/view/272484. Acesso em: 20 sep. 2026.