Decision Making for Studying in Master’s Degree in the ASEAN ommunity: Comparative Study between Thailand Student and Cambodia Student

Abstract

     The purpose of this study was to investigate the decision-making behavior for continuing an education graduate degree in 10 countries of the ASEAN region, comparative between Thailand students and Cambodia students. This paper separates
the factors that influence decision-making behavior into two categories, individual needs (self-development needs, social needs, stability in life needs) and marketing mix (education programs, cost of education, location, and public relations). The results indicate that the opinions of Thailand students and Cambodian students identified both individual needs and marketing mix factors is critical to decision-making for studying in master degree.