The Study on the Community Potential as a Tourism Product : Case Study at the Area of Chee-Tuan Sub District Administrative Organization, Khueang Nai District, Ubon Ratchathani Province

Abstract

     The objective of this study was to study the community potential as a tourism product. Moreover, this research examined the needs of tourists for the community tourism. The samples were 400 citizens in Ubon Ratchathani province. The structured questionnaire was used as a tool in this study.
     The findings of community potential as a tourism product found that there were 7 villages in Chee-Tuan sub district that had the high potential to be tourism products. These were village 5 (Tasala), village 7 (Nongkan), village 6 (Wang), village
4 (Tasala), village 1 (Chee-tuan), village 11 (Nong-no) and village 3 (Chee-tuan) respectively. While 4 villages had an average at medium level, there were village 2 (Chee-tuan), village 10 (Nong-doon), village 8 (Nong-hee) respectively, and there was village 9 (Ma-prig) had the low level of average.
     The result of the need of tourists for community tourism at Chee-Tuan sub district found that most of tourists were female (53.50%), the range of age were 15-24 years old (37.80%), hometown at North East of Thailand (66.75%), educational level was at bachelor degree (38.50%), mostly were a college student (39.50%), average income was under 10,000 Baht per month (60.50%), likely to travel in group (66.50%), religious was an absolutely in Buddhism (96.50%), tourists which never been to Chee-tuan sub district (67.25%), the need for community tourism was very high (80.25%).
     The reasons for community tourism were to get an experience in a kindness and a friendship feelings of natives or the local residence, to see customs and cultural and also various traditions of natives, and to get and to know local wisdoms respectively and all have high significance in interesting.

     The results for hypothesis 1: the personal factors were related to the need of community tourism found that; The results for hypothesis 1: the personal factors were related to the need of community tourism found that; Most of tourists were female, the range of age were 15-24 years old, hometownat North East of Thailand, educational level was at bachelor degree, mostly were a college students, average income was under 10,000 Baht per month, religious was Buddhism, likely to travel in group, have related to the need for community tourism at Chee-tuan sub district , Ubon Ratchathani  Province.