https://so02.tci-thaijo.org/index.php/ijdar <p><strong>Aim and Scope </strong></p> <p>Journal seeking an engagement between scholars working across a range of disciplinary fields, including Development Administration,Public Administration, Management, Tourism, Critical Theory and Interdisciplinary of Humanities and Social Sciences<strong>.</strong></p> <p><strong>Types of Articles Published in the Journal<br /></strong>1) Research Article<br />2) Academic Article</p> <p><strong>The Objective</strong></p> <p>1. To publication quality academic papers are for students and researchers both inside and outside the institution.</p> <p>2. To present develop potential and quality academic papers, research and academic articles of the internal faculty members and also external.</p> <p>3. To provide social services in the exchange of academic opinions.</p> <p> </p> <p><strong>Frequency of Issue:</strong> Twice per year (June and December) (1st issue January-June, 2nd issue July-December).</p> <p> </p> <p><strong>Peer Review Policy:</strong></p> <p>All submitted manuscripts must be Reviewed by at least three experts via the double-blinded review system</p> <p>The articles submitted for publication must not be research / academic. Which has been published in any journal before or not in the process of publication of other journals every article published in this journal must be considered by double blind peer-reviewed per article. The editorial department reserves the right to amend the original and the publication in the first order of the works submitted to every article that the person wishes to publish can register and download the document via the website at. </p> <p><strong>Procedure for paying publication fees</strong></p> <p>Once the editorial team has approved the article. The author must transfer the article fee of 6,000 baht (six thousand baht) per article, collected when accepting the publication (Accept), send it to<br /> Kasikorn Bank (KBank, Thailand), Account Number: 250-2-75039-1<br /> Account name: ณัฐณภรณ์ เอกนราจินดาวัฒน์ (Natnaporn Aeknarajindawat) <br />I also attached the slip or picture of evidence of the money transfer to the dialog box or discussion box.</p> en-US Touch_life@outlook.co.th (Asst.Prof.Dr.Natnaporn Aeknarajindawat) journal.jdar@gmail.com (ดร.ณัฏฐชัย เอกนราจินดาวัฒน์ ) Tue, 31 Dec 2024 20:03:10 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 https://so02.tci-thaijo.org/index.php/ijdar/article/view/274620 <p> This study investigates the structural relationships between corporate social responsibility (CSR), environmental, governance, quality of work life (QWL), job satisfaction, trust, and employee engagement within a Bangkok-based logistics &amp; transportation multinational company. This research is a quantitative research. The sample consists of 190 employees from logistics and transportation companies that have been employed for more than one year. They were purposively selected. The research instrument was a questionnaire. The statistics used for data analysis were partial least squares structural equation modeling (PLS-SEM).</p> <p> The findings highlight that CSR and strong governance frameworks positively influence QWL, which in turn enhances job satisfaction, trust, and employee engagement. Trust is identified as a critical mediator, fostering both employee commitment and a deeper connection to organizational goals. Furthermore, environmental responsibility aligns employee values with organizational ethics, enhancing overall job satisfaction. The study underscores the importance of integrated CSR and governance strategies to support a sustainable, engaged, and highly motivated workforce. These insights provide a comprehensive framework for organizations aiming to achieve long-term success through a holistic approach to employee well-being and organizational ethics</p> Sutthathip Kamthornphiphatthanakul, Narintorn Somthong, Poonsak Sangsunt Copyright (c) 2024 International Journal of Development Administration Research https://so02.tci-thaijo.org/index.php/ijdar/article/view/274620 Tue, 31 Dec 2024 00:00:00 +0700 https://so02.tci-thaijo.org/index.php/ijdar/article/view/275577 <p> With its ability to improve productivity, customize client experiences, and allocate resources as efficiently as possible, artificial intelligence (AI) is completely changing the marketing industry. Small and medium-sized businesses (SMEs) face particular challenges that restrict their preparedness for such advances, even though major organizations frequently take the lead in implementing AI. This study looks into how prepared SMEs in the Bangkok Metropolitan Area are for incorporating AI in their marketing plans. The research highlights important facilitators and obstacles using a mixed-methods approach that includes surveys and interviews with SME owners and managers.</p> <p> The results show a reasonable degree of awareness and adoption, with the biggest obstacles being a lack of knowledge, cultural resistance, and financial limitations. The research paper concludes with suggestions for improving AI preparedness, such as focused training initiatives, laws that support them, and sector-specific approaches to increase competitive advantage in the market.</p> Uday Shankar Verma, Sudawan Somjai, Ananta Rusmee Copyright (c) 2024 International Journal of Development Administration Research https://so02.tci-thaijo.org/index.php/ijdar/article/view/275577 Tue, 31 Dec 2024 00:00:00 +0700