International Journal of Development Administration Research

Enhancing Logistics Efficiency for Customer Satisfaction in E-commerce

2025-12-30T15:52:22+07:00

This research investigates customer satisfaction in e-commerce logistics, with a focus on enhancing efficiency. The objectives of this study are to examine the impact of e-commerce on supply chains and logistics, identify efficiency and cost-reduction strategies, explore last-mile and technology innovations, and assess the role of data analytics and automation. Using a comprehensive approach, the study explores key factors including supply chain management, inventory management, warehousing, customer communication, returns management, and customer data analysis. Data were collected through a structured questionnaire administered via Google Forms to 392 Thai respondents with access to the internet and mobile devices who use online shopping services.

The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The results indicated that most online shoppers were female, employed, and frequently engaged in online shopping. Key factors influencing customer satisfaction included technology utilization, efficient delivery, and responsive customer service.

The findings indicate that customer satisfaction with e-commerce logistics is high to very high, highlighting the importance of logistics efficiency. Fast and accurate delivery, product quality, inventory availability, technology integration, and effective returns management were identified as key factors influencing customer satisfaction and trust in e-commerce services.

Legal Status and Regulatory Framework for Daily Accommodation Services for Tourists in Thailand: Rights, Duties, and Legislative Development Guidelines

2026-01-03T07:45:29+07:00

This study examines the legal status and regulatory framework governing daily accommodation services for tourists in Thailand, with particular attention to the allocation of rights, duties, and liabilities necessary to support fair, safe, and sustainable tourism. Using a qualitative doctrinal and comparative legal research design, the study analyzes key Thai statutory instruments, including the Hotel Act B.E. 2547 (2004), Consumer Protection Act B.E. 2522 (1979), and Tourism Industry Act B.E. 2522 (1979), and compares them with regulatory models from Japan, Singapore, the United Kingdom, and the United States (Samui For Sale, n.d.). For this study, “daily accommodation” refers to short-term rentals offered to tourists through traditional and digital channels, including entire-home rentals, condominium units, and homestays. The findings reveal that Thailand’s existing framework remains fragmented and outdated, leaving significant gaps in consumer protection, licensing requirements, safety regulation, and institutional coordination. Definitional ambiguities and exemptions within the Hotel Act effectively exclude most short-term rentals from consistent oversight, enabling unregistered operations, variable safety standards, and limited accountability. To structure the analysis, the study maps (1) tourists’ rights to information, safety, and redress; (2) operators’ and hosts’ duties relating to licensing, safety compliance, and record-keeping; and (3) liability allocation among hosts, digital platforms, and state agencies. Comparative analysis shows that other jurisdictions employ integrated and adaptive mechanisms, such as mandatory registration, safety certification, and shared responsibility between platforms and hosts. The study therefore proposes legislative modernization to redefine the regulated “accommodation business,” implement a simplified digital licensing system, establish minimum safety and management baselines, and strengthen inter-agency coordination. These reforms aim to align Thai law with international best practices while balancing innovation with legal accountability.

The Satisfaction towards Social Welfare Arrangement for Elderly Citizens in Thamuang Municipality, Thamuang District, Kanchanaburi

2026-01-05T11:24:25+07:00

The research has been carried out to: 1) study the level of satisfaction towards social welfare for the elderly citizens in Thamuang Municipality, Thamuang District, Kanchanaburi; 2) conduct a comparative study on the satisfaction level towards social welfare for the elderly resided in Thamuang Municipality, classified by personal factors and; 3) study additional comments and recommendations about social welfare organised for the elderly citizens resided in Thamuang Municipality, Thamuang District of Kanchanaburi. The population of this research is the Thamuang registered residents aged 60 years and above. The research is quantitative. It has a sample size of 332 persons. Statistics used for result analysis were descriptive statistics such as percentage, mean, and standard deviation, as well as the T-test, F-test, and multiple comparisons. The results showed that the overall satisfaction level towards social welfare for the elderly citizens in Thamuang Municipality is at a high level. From the most satisfactory to the least were: health care, income level, supported service and network, social stability, accommodation, and recreation aspect. Additionally, a comparative study showed that personal factors included gender, age, education level, and income level, all have an influence on social welfare satisfaction level at a statistical significance of 0.05.

Criminal Law Enforcement and Penal Sanctions for the Illegal Sale of Personal Data in Thailand

2026-01-03T07:43:54+07:00

This research examines the adequacy of Thailand’s legal framework in deterring and sanctioning the illegal sale of personal data, with particular attention to enforcement under the Personal Data Protection Act B.E. 2562 (PDPA). Using a qualitative documentary approach grounded in legal hermeneutics, the study analyzes statutory provisions, doctrinal writings, and comparative legal standards to evaluate whether current sanctions achieve proportionality and deterrence in the context of cross-border and technology-driven data markets. The findings reveal a critical loophole: Section 80 of the PDPA imposes criminal liability primarily on state officials, thereby excluding private individuals and non-state actors—who constitute a major source of unlawful data trading—from direct criminal accountability. In addition, the penalties available under relevant Thai laws are comparatively mild when benchmarked against international standards, where regimes such as the GDPR and the UK Data Protection Act 2018 authorize significantly higher financial sanctions and more robust enforcement mechanisms. The hermeneutic method is particularly suited to this inquiry because it enables interpretation of legislative intent, structural gaps, and practical enforceability across intersecting legal instruments, addressing jurisdictional complexity and evidentiary barriers that cannot be resolved through purely textual comparison of statutes. Based on these findings, the study proposes legal reforms including the expansion of criminal liability to private actors, clearer definitional elements of “unlawful data sale,” and a tiered sanction model designed to strengthen deterrence while preventing over-criminalization. These reforms aim to align Thai enforcement capacity with the realities of contemporary personal data trafficking and transnational digital crime.

Impacts of Artificial Intelligence on Students’ Collaborative Learning of Film and Television Media

2026-01-05T11:27:07+07:00

This study explores the impact of AI technology on students' collaborative learning, academic performance, learning attitude, and creative development levels in undergraduate film and television media courses. This study used a quasi-experimental design with participants from four universities: Sichuan University of Communication, Sichuan University, Jilin Animation College, and Chengdu University. The experiment was conducted from March to August 2024. The experimental group adopted an AI-assisted collaborative learning strategy (n = 472), and the control group participated in traditional classroom teaching (n = 118). The Attitude Scale measured students 'attitudes towards AI collaborative learning, and performance tests assessed the impact of AI applications on students' academic performance. For an exploratory analysis, we conducted in-depth interviews with the students. The results show that AI collaborative learning significantly improves students' academic performance and creative development level. Students in both groups scored high attitudes towards AI collaborative learning, and the students in the experimental group spoke highly of the innovation and motivational improvement of AI collaborative learning. Researchers and educational practitioners should consider that AI collaborative learning can positively affect academic achievement and student performance and significantly increase students' learning motivation.

Public Speaking Anxiety in Higher Education: A Comparative Analysis of English-Major and Non-English-Major Undergraduates

2025-12-30T15:41:25+07:00

Public speaking anxiety (PSA) remains a critical barrier to students’ communicative competence and academic performance in higher education. This study investigated and compared the levels and characteristics of PSA among English-major (n = 63) and non-English-major (n = 59) undergraduates in Thailand using McCroskey’s Personal Report of Public Speaking Apprehension (PRPSA). Descriptive and inferential statistical analyses revealed that while PSA was prevalent across both groups, English-major students tended to report lower anxiety levels, likely due to their greater exposure to oral communication practice and structured feedback. Independent-samples t-tests indicated no significant difference in total PSA scores (p > .05), yet item-level analyses demonstrated significant variations in specific anxiety dimensions, with small to moderate effect sizes. English-major students exhibited lower anxiety on performance-related items, whereas non-English-major students showed higher cognitive anxiety, particularly regarding unexpected questioning. These findings underscore the disciplinary influence on PSA and highlight the need for differentiated pedagogical interventions that build communicative confidence through targeted practice and feedback strategies across academic disciplines.