Aimsiriwong, P., Phromrak, N., Pongwiritthon , K. and Teerapaporn, J. (2026) “Marketing Mix Factors Affecting Tourist Decision-Making Behavior in Nan Province”, International Journal of Development Administration Research, 9(1), pp. 21–32. available at: https://so02.tci-thaijo.org/index.php/ijdar/article/view/283830 (accessed: 3 September 2026).