Aimsiriwong, Pariyanuch, Noppol Phromrak, Kajornatthapol Pongwiritthon, and Jeeranan Teerapaporn. 2026. “Marketing Mix Factors Affecting Tourist Decision-Making Behavior in Nan Province”. International Journal of Development Administration Research 9 (1):21-32. https://so02.tci-thaijo.org/index.php/ijdar/article/view/283830.