Journal of Business Administration and Social Sciences Ramkhamhaeng University

Editorial Note

2023-12-15T09:49:54+07:00

Technology Acceptance Factors Affecting the Decisions to Use the Electronic Personal Income Tax Service System of Residents in Bang Khae District, Bangkok Metropolis

2023-10-10T15:01:24+07:00

In this research investigation, the researchers examine the technology acceptance affecting the decisions to use the electronic personal income tax service system of residents in Bang Khae district, Bangkok Metropolis.

The sample population consisted of 400 residents in Bang Khae district, Bangkok Metropolis using the electronic personal income tax service system. The research instrument was a questionnaire. The statistics used in data analysis were percentage, mean, and standard deviation. The technique of multiple regression analysis was also employed.

Findings showed that the technology acceptance affecting the decisions to use the electronic personal income tax service system of the residents under study was in the following descending order: attitude towards use (ꞵ = 0.356); security perception (ꞵ = 0.281); perceived benefits of use (ꞵ = 0.174; and perceived ease of use (ꞵ = 0.164). They could be explanatory of the decisions to use the electronic personal income tax service system of the residents under investigation with the prediction at 79.30 percent (R Square = 0.793).

Costs and Returns of the Making of Herbal Compress Balls of Rai Khet Tawan Community Enterprise, Hua Suea Subdistrict, Mae Tha District, Lampang Province

2023-10-22T09:46:55+07:00

In this research investigation, the researcher examines 1) the costs and returns of the making of herbal compress balls at the Rai Khet Tawan Community Enterprise, Hua Suea subdistrict, Mae Tha district, Lampang province; and analyzes 2) the structure of the costs and returns of the making of herbal compress balls in the community under study.

In this qualitative research, the sample population consisted of eight enterprise operators of herbal compress balls in the community under investigation. The research instrument was a structured interview form. Data of costs and returns from sales, gross profits, and break-even point were analyzed.

Findings showed that the cost of making herbal compress balls per unit was 45.74 baht consisting of raw materials at 28.93 baht per unit (63.25 percent); labor cost at 13.28 baht per unit (29.03 percent); and manufacturing cost at 3.53 baht per unit (7.72 percent). The income from the sales of herbal compress balls per year was 840,000 baht. The costs for the making of herbal compress balls per year were 550,651.20 baht. Gross profit from sales per year was 289,343.80 baht. The ratio of gross profit per sale was at 34.45. The break-even point of the daily sales of herbal compress balls in the community under study was at 27.43 balls, or 1,920.10 baht. Monthly sales were at 548.60 balls or 38,402.00 baht. Yearly sales were at 6,583.22 balls or 460,825.66 baht. The number produced and sold, the income from sales, and the sales, daily, monthly, and yearly was higher than the break-even point calculated. This means that the business has the ability to sell herbal compress balls and the business is cost-effective.

Antecedents Influencing Employee Performance in the VUCA World of Commercial Banks in Thailand

2023-10-10T11:05:08+07:00

In this research investigation, the researchers examine the consistency of the model with the empirical data and investigate the management approaches of antecedents affecting employee performance in the VUCA world of commercial banks in Thailand. The mixed-methods research of quantitative and qualitative approaches was employed. In the quantitative research, the sample population consisted of 555 employees in commercial banks in Thailand. The technique of multi-stage sampling was employed. The research instrument was a questionnaire. The index of item objective congruence (IOC) of 0.60-1.00 was considered to be consistent with the accepted criteria of 0.50. The Cronbach’s alpha coefficient or the reliability of each component of 0.700-0.896 was considered to be consistent with the generally accepted criteria of not less than 0.700. Descriptive statistics and the structural equation model were employed. In the qualitative research, the key informants consisted of ten executives of commercial banks in Thailand using the technique of purposive sampling with in-depth interviews. The conclusion was conducted using the inductive analysis. The quantitative and qualitative research findings were then integrated.

Findings showed that the highest proportion of the members of the sample population strongly agreed that all four aspects of the antecedents were important and exhibited an influence on employee performance at the highest level. Employee performance was directly and indirectly influenced by such antecedents. The task and contextual performance exhibited a supportive relationship but differed in importance according to the nature of the work. The adjusted structural equation model was consistent with the empirical data based on the qualified fit index (² = 101.40, df = 80, ²/df = 1.27, p-value = 0.05, RMSEA = 0.02, CFI = 1.00, GFI = 0.98, AGFI = 0.96). The hypothesis analysis supported all items at the statistically significant level of 0.01.

In regard to the management approaches to ensure good employee performance and efficiency in the VUCA world, it should start with employees having the characteristics of transformational leadership and innovative work behaviors. They need to have work engagement, understanding, and apply the human resource management model appropriately. Most importantly, the organization must adequately support both skills and tools. Such antecedents should be consistently developed for employees at all levels. Transformational leadership and innovative work behaviors should be integrated with major activities.

The Environmental Factors in the Workplace Affecting Employee Motivation: A Case Study of Nestle (Thai) Co., Ltd., Nava Nakorn Plant

2023-10-26T15:22:34+07:00

In this research investigation, the researchers examine the environmental factors in the workplace affecting employee motivation: a case study of Nestle (Thai) Co., Ltd., Nava Nakorn plant. The objective is to determine the environmental factors affecting employee motivation in order to propose environmental development projects to increase employee motivation in the production line and to find solutions for an increase in organizational productivity.

The study applied Maslow’s theory and Herzberg’ Two–Factor theory as the conceptual framework. The research instruments to collect data were a checklist close-ended questionnaire and a five-rating Likert scale questionnaire. Data were collected from 276 employees at Nestle (Thai), Co., Ltd., Nava Nakorn plant during May to July 2023. Data were analyzed using the technique of multiple regression analysis (MRA). Findings showed that the working environment and workplace amenities affected employee motivation. In addition, the consideration of the relationship between variables found that workplace amenities and working environment exhibited a positive influence on employee motivation at the statistically significant level of 0.05.

Antecedents Influencing Competitiveness of Startup Entrepreneurs in Thailand

2023-10-09T15:23:21+07:00

In this research investigation, the researchers examine 1) the factors influencing the competitiveness of startup entrepreneurs in Thailand; and investigate 2) the consistency of the antecedents influencing the competitiveness of the startup entrepreneurs under study with the empirical data concerning antecedents influencing competitiveness of the startup entrepreneurs under investigation.

Data were collected from 274 startup entrepreneurs using the technique of purposive sampling. The statistics for data processing consisted of percentage and frequency. The techniques of exploratory factor analysis and confirmatory factor analysis were also employed. Findings showed that five factors influencing competitiveness were the characteristics of the entrepreneurs; adaptability; knowledge sharing; innovativeness; and competitiveness. All these factors were inspected for causal influence and competitiveness. After being adjusted, the hypothesis model developed by the researchers exhibited consistency with the empirical data. In the qualitative research, the technique of in-depth interview was used on five startup entrepreneurs. Findings showed consistency with findings from the quantitative research in the following manner. 1) The characteristics of the entrepreneurs exhibited direct influence on adaptability. 2) The characteristics of the entrepreneurs exhibited direct influence on knowledge sharing. 3) Adaptability exhibited direct influence on knowledge sharing. 4) Adaptability exhibited direct influence on innovativeness. 5) Knowledge sharing exhibited direct influence on competitiveness. 6) Innovativeness exhibited direct influence on competitiveness. 7) The characteristics of the entrepreneurs did not exhibit direct influence on innovativeness. This may be due to the differences in the characteristics of each entrepreneur.

The Correlation Between Buying Attitude and Online Purchase Decisions of Residents in Bangkok Metropolis

2023-10-09T21:53:04+07:00

In this research investigation, the researchers examine 1) the level of buying attitude and online purchase decisions; compare 2) online purchase decisions classified by personal factors; and study (3) the relationship between buying attitude and online purchase decisions of residents in Bangkok Metropolis.

The sample population consisted of 400 residents in Bangkok Metropolis purchasing online products. The research instrument was a questionnaire. The statistics used in data analysis were percentage, mean, and standard deviation. The techniques of F-test and Pearson’s product moment correlation coefficient were also employed.

Findings are as follows. 1) The level of buying attitude exhibited an overall mean at a high level. When considered in each aspect, it was found that the aspects of product, price, benefits, and distribution channels exhibited an overall mean at a high level. The level of online purchase decisions exhibited an overall mean at a high level as well. 2) The comparison of online purchase decisions of the residents under study classified by personal factors found the following. The residents under study with differences in gender and occupation exhibited differences in the level of online purchase decisions at the statistically significant level of 0.05. The residents under investigation with differences in age, educational level, average monthly income, and online purchase channels exhibited no differences in online purchase decisions at the statistically significant level of 0.01.