Academic Journal for the Humanities and Social Sciences Dhonburi Rajabhat University

Analysis of Chinese Woodblock Print Culture to Develop into the Woodblock Art Market in Beijing, People's Republic of China

2024-06-21T09:41:49+07:00

The objectives of this research were to 1) Study Chinese woodblock prints and traditional printing techniques and 2) Analyze the relationship between Chinese woodblock prints, traditional printing techniques, and art market trends. This research is qualitative research, using the literature review method related to Chinese woodblock prints, traditional techniques, values, and art market trends and in-depth interviews with seven samples, they are 1 woodblock print artist, 1 traditional craftsman, 2 woodblock print collector, and 3 entrepreneurs to analyze the market trends. The analysis of the interview contents revealed that 1) Chinese woodblock prints have combined different artistic styles in different historical periods. It shows the cultural characteristics of the nation. They have been highly popular in the market trend. Therefore, artists must combine the market's needs with their own creations in terms of content and form; and 2) By combining tradition and innovation while maintaining traditional printing techniques, artists can combine traditional elements with modern aesthetic concepts to achieve the integration of tradition and modernity. Traditional printing techniques and art market trends are closely related and have a mutual influence while preserving traditional culture

A Study of the Characteristics of Additional translation Strategies and Non-Translation or Omission in the Translation of Chinese Culture-Loaded Words and Phrases into Thai: in a Case Study of Xi Jinping: The Governance of China (Volume 1)

2024-08-05T19:03:34+07:00

Culture-loaded words and phrases are one of the challenges of translation. This article aims to study the characteristics of additional translation, non-translation, or omission in the translation of Chinese Culture-loaded words and phrases into Thai in a case study of Xi Jinping: The Governance of China (Volume 1). This qualitative study collected 459 Chinese Culture-loaded words and phrases; 38 words were translated by addition, and 32 were translated by omission. Through analysis, it was found that the characteristics of the additional translation strategies were as follows: 1) adding information that was omitted from abbreviations in the original text, 2) adding elements according to Thai grammar, and 3) adding additional explanations. For the strategies of non-translation or omission in the translation, they are as follows: 1) omitting words that are used together but have the same or similar meaning in Thai; 2) omitting metaphors or verbs; 3) omitting additions or words that are translated incorrectly in Thai grammatical structure; 4) omitting words that the preceding text can interpret. In the researcher's view, the translator's ultimate goal is to make Thai readers understand the meaning clearly and concisely, as well as to help Thai readers fully understand the Chinese cultural background that the original author intended to convey.

Design Furniture from Plastic Strips by Applying Isan Handicraft Patterns

2024-07-02T09:36:34+07:00

The design of furniture from plastic strips by applying the Isan local weaving patterns aims to study the Isan local weaving patterns to design furniture from plastic threads by applying the Isan local weaving patterns and to assess the satisfaction from applying appropriate patterns in furniture design. The areas to study the weaving patterns are the Ban Na Samai weaving group, Mueang District, Yasothon Province, the Ban Nong Khon weaving group, Mueang District, Ubon Ratchathani Province, and the plastic thread weaving group, Bung Mai Subdistrict, Warin Chamrap District, Ubon Ratchathani Province. The target groups for furniture design consist of 3 academics and product design experts. The population and sample groups are nine local weaving patterns and six furniture designs. It was found that the most appropriate patterns to apply in furniture design, from the highest average value, are the Daw Lom Duan pattern (x̅=4.45), the Mak Krajap pattern (x̅ = 4.39), and the Sam Phatthana pattern (x̅=4.32). The evaluation results of furniture design are based on the application of appropriate patterns according to the research framework, which are four aspects: utility, structure and strength, shape and form, and local characteristics. The most appropriate level is Model 3 with a total mean of x̅= 4.53, and the satisfaction analysis results from the population and sample of 100 people, evaluating four aspects showed that: utility aspect x̅=4.48, structure and strength aspect x̅=4.46, shape and form aspect x̅=4.40, and local characteristics aspect x̅=4.45.

Hybrid Working in Thai Public Organizations: Impact Study on Efficiency and Job Satisfaction

2024-08-29T11:18:57+07:00

This research explores the readiness of Thai government organizations for hybrid work and its impact on efficiency and job satisfaction among government officials. A qualitative method was used, spotlighting the Office of the Permanent Secretary and the Department of Land Development under the Ministry of Agriculture and Cooperatives. The data was compiled through in-depth interviews with 20 key informants, document analysis, and participatory and non-participatory observation. The data analysis was managed by utilizing an inductive method and hybrid synthesis. The study discovered that readiness for hybrid work includes: 1) Decisive and innovative leadership. 2) Organizational adjustability. 3) Proficient personnel. 4) Digital technology and secure communication equipment. 5) The readiness of the workplace. The study also revealed that hybrid work impacts personnel job satisfaction. Moreover, hybrid work could help save budget, leading to mission worthiness and, on the whole, efficiency. Therefore, hybrid work enhances organizational competence.

The Criteria of Naming Buddhist Temples in Phra Pradaeng District Samut Prakan Province by Considering Their Thoughts, Beliefs and Values

2024-10-04T10:18:27+07:00

This research article aims to study the origins and analyze the thoughts, beliefs, and values reflected in the names of temples in Phra Pradaeng District, Samut Prakan Province, totaling 38 names. Data was collected from documents and interviews with local individuals. The study found that the origins of temple names in Phra Pradaeng can be categorized into six groups: 1) the names based on the name of a sub-district or village, which accounted for the largest portion with 13 names or 34.21%, 2) the names based on geographical features, with 9 names representing 23.68%, 3) the names honoring significant individuals related to the temple, totaling 7 names or 18.42%, 4) the names derived from important events, with 5 names, accounting for 13.16%, 5) the names based on natural flora with 3 names or 7.90%, and 6) the name related to Mon language with 1 name or 2.63%. The temple names in Phra Pradaeng also reflected five key thoughts, beliefs, and values of the local people: 1) the importance of the location and surrounding environment of the temple, 2) the value placed on respecting and honoring significant individuals, 3) the importance of important events related to the temple; 4) the beliefs in Buddhism and concepts of heaven, and 5) the recognition of the Mon ethnic group.

The Study of the Principle of Duo Dance’s Choreography Invented by Associate Professor Phusadee Limschoon

2024-11-05T08:27:42+07:00

The research titled “The Study of the Principle of Duo Dance’s Choreography invented by Associate Professor Phusadee Limschoon” aimed to study and analyze the principle of Thai Dance choreography invented by Associate Professor Phusadee Limschoon as well as to publicize the knowledge of Thai Dance choreography invented by Assoc. Prof. Phusadee Limschoon. This study was conducted as the qualitative research whose research tools were including document studying, the interviews, the observation and the researcher’s own experience. The researcher gathered all information and analyzed for acquiring the principle of Duo Dance’s choreography invented by Assoc. Prof. Phusadee Limschoon. The study found that the principle of Duo Dance’s choreography invented by Assoc. Prof. Phusadee Limschoon focused on 2 main principles of Duo Dance’s choreography which were the traditional inheritance of Thai Dance together with Thai dance’s choreography. The principle had its basic concept from the drama created from the literature that had 2 players in the play. Assoc. Prof. Phusadee applied her skillful experience in various aspects to establish and design all the elements with fully elegant, combining with the specific identity of dancing according to Lakorn Nai, the Duo Dance’s choreography invented by her was remarkable, distinctive and was worthy to preserve, inherit and develop according to the academic knowledge of Thai Dance performance. With those reasons, the researcher then educated the knowledge received from this study to the student majoring in Dance and Drama, Faculty of Humanities and Social Science, Dhonburi Rajabhat University for instructing and providing supports to the next generation to create Thai dance works which stood on the academic knowledge basic of Thai dance performance.

Development of Pubic Relation Infographic for Pak Nam Egg Duck to Promote Agri-Tourism, Samut Prakan Province

2024-11-06T10:05:28+07:00

Electronic book Infographic format from lessons learned from Paknam egg-laying ducks promoting agricultural tourism Samut Prakan Province, Paknam egg-laying duck methods by developing lessons to design an electronic book, 8 pages, 3 raised pages (600 x 800 pixels), the design is a cartoon with illustration and starting from working separately by composing the story and then writing illustrations with narration to accompany the story using narration. The characters are based on ideas from cartoon characters who play the role of duck farmers. Design preferences of respondents from the Millennial working age group, a part of Generation Y, totaling 400 people, are an important consumer base with high purchasing power. The importance of this market segment is creating a work-life balance and having consumption that reflects locality. Most were under 30, 121 people, accounting for 33 percent. Owning their businesses, 148 people account for 40.32 percent, and with a monthly income of 20,001 - 30,000 baht, 177 people account for 48.22 percent. Satisfaction with the book in electronics graphics: the overall stated beautiful, eye-catching colors, very satisfied, with an average of 4.02; colors easy to remember (3.98); colors suitable for media (3.87), and contrasting colors between images and letters, text easy to read, (3.85). Character identity: very satisfied. Most agree that the media has unique characters, with an average of 4.08, and characters are easy to remember, with an average of 4.04, indicating that they are farmers who raise Paknam egg-laying ducks with an average of 3.77, information in electronic books. The explanations are clear and easy to understand, with an average of 4.01; detailed information is complete and clear, with an average of 3.91; and overall satisfaction with the media is an average of 3.72.

The Expansion of Income and Entry into Credit Consumption in the Era of High Interest Rates of Civil Servant Teachers Before the Asian Financial Crisis

2024-05-31T11:06:50+07:00

This article aimed to explain the conditions leading to the debt problems of teachers before the Asian Financial Crisis, which was part of the long-standing household debt problem. On the contrary was a career that received policy support to create a good quality of life through the teacher savings cooperative system and various welfare product projects. Debt among teachers arose from teachers' behavior. However, it could not be overlooked that these debts all arose from mechanisms within the career system that supported teachers with opportunities and advantages in conveniently consuming credit from financial institutions because it was a stable career with a fixed income. This made government teachers a dream career for those who wanted stability in their careers from income, welfare, and projects to support quality of life. In addition, the teaching profession had a large number and spread in every area of the country. It was regularly taken care of by the government when problems arose. The problem of teacher debt had therefore become something that was always discussed to find ways to solve it. Understanding the root causes of debt problems was therefore important to study. To appropriately understand the formation of debt problems, which was a personal financial burden, to the problem of teacher debt that had never faded from society's awareness.

Strategic Management in the Dissemination of Buddhism in the Digital Era: Approaches and Challenges

2024-10-24T15:13:10+07:00

This article aimed to analyze strategic management approaches for disseminating Buddhism in the digital era, focusing on the use of digital media to communicate and build relationships with diverse target groups. It explored the roles of social media, websites, and applications in influencing the dissemination of Buddhist teachings. Additionally, it sought to develop appropriate and high-quality communication strategies to effectively present these teachings in a digital environment while building credibility and fostering strong relationships within online communities to ensure the sustainable dissemination of Buddhism. The study found that adapting to the digital environment was crucial for enhancing the effectiveness of disseminating Buddhism, particularly among younger generations who consumed information differently from previous generations. Technology and digital platforms, such as social media and applications, facilitated easier access to Buddhist teachings. Furthermore, creating engaging and valuable content was instrumental in attracting target audiences and strengthening relationships within online communities. The findings indicated that adapting to the digital landscape not only increased awareness of Buddhism but also enhanced its significance and relevance in modern society.

Miss Chada: Popular Literature and Its Adaptation into Television Drama

2024-10-02T16:22:07+07:00

The popular horror novel was a literary work written primarily for entertainment, with the main purpose of reaching a wide audience. This was distinct from high literature, which focuses on the use of complex language and structure. As a result, popular literature became popular in society, leading to its reproduction and adaptation in various forms while maintaining the original content. The popular literature “Nang Chada” by Pakinai gained such popularity that it was adapted into a television drama of the same name. This adaptation involved transforming the original content and structure of the novel to suit the television format. An interesting aspect of this process was the use of traditional Thai dance (Nang Ram) in reinterpreting and creating new artistic expressions, giving rise to a new context. The study focused on: 1) the adaptation of the popular novel “Nang Chada” into a performance in the television drama, 2) the empowerment of the ghost character through the image of the “Nang Ram” (Thai dancer) in Thai culture. The “Nang Ram” symbolized feminine grace and beauty, however, when the ghost appeared as a traditional Thai dancer (Nang Ram), its beauty was accompanied by a powerful sense of authority. Empowering the ghost in the form of a Nang Ram reflected the strength of femininity within the social and cultural context of Thailand, and 3) the value of the popular novel Nang Chada in its adaptation into a television drama served to affirm that popular literature was not merely a form of entertainment meant to stir the imagination and evoke emotion. At the same time, the performative aspects of traditional Thai dance maintaine the novel's identity through the portrayal of the ghost in the form of a Nang Ram.