Kalasin University Journal of Humanities Social Sciences and Innovation

Developing a Management and Curriculum Model for Career Enhancement Using Digital Technology to Cultivate Entrepreneurial Skills

Nakhon Lalognum — 2026-07-02

This research, titled "Development of a Management Model and Training Curriculum for Career Enhancement," had four main objectives: 1) to investigate the need for a training curriculum, 2) to study the components, steps, and relationships within a management model for career enhancement, 3) to design and develop a training curriculum, and 4) to implement and evaluate the developed curriculum.The sample group consisted of 30 participants, including undergraduate and postgraduate students, laborers, working professionals, and the general public. The research instruments were: 1) a questionnaire and interview guide on the needs of a new-generation entrepreneur, 2) a curriculum quality evaluation form, and 3) a post-training satisfaction assessment form. The study was conducted in three phases: Phase 1 involved studying principles, theories of career enhancement, and the needs for the curriculum; Phase 2 focused on designing and developing the curriculum; and Phase 3 involved piloting and evaluating the curriculum. The statistical analyses used were percentage, mean, and standard deviation.

The research revealed the following key findings:

1.The target group was interested in becoming entrepreneurs or starting a business to earn supplementary income while studying. Most participants lacked knowledge in business initiation, needed startup capital, and were interested in training courses on "online marketing media production" and "online platform personal branding." They preferred training on Saturdays or Sundays, emphasizing hands-on practice with experienced speakers.
2.The career enhancement management model consists of four core components and six effective implementation steps.
3.The designed and developed curriculum comprises 10 courses, each lasting six hours.
4.The overall quality evaluation of the curriculum was at a "very appropriate" level. The overall post-training satisfaction was rated at the "highest satisfaction" level.

Personnel opinions on the effectiveness of communication guidelines within the Kalasin Provincial Education Office

Saowapa Kampa — 2026-07-02

This research aims to: 1) study the level of personnel opinions on the communication effectiveness within the Kalasin Provincial Education Office; 2) study the level of personnel opinions on factors affecting communication effectiveness within the Kalasin Provincial Education Office; and 3) study effective communication guidelines within the Kalasin Provincial Education Office. The researcher used a mixed-methods approach, including quantitative research using questionnaires, with data analyzed using mean and standard deviation, and qualitative research using interviews as a data collection tool. The population consisted of personnel from the Kalasin Provincial Education Office, and data was analyzed using organizational inductive analysis. The research findings indicate that: 1) Overall, the level of personnel opinion regarding communication effectiveness within the Kalasin Provincial Education Office is at the highest level (= 4.30, S.D. = 0.60) 2) Overall, the level of personnel opinion regarding factors affecting communication effectiveness within the Kalasin Provincial Education Office in terms of communication elements is at the highest level (= 4.34, S.D. = 0.63). When considering each aspect individually, the ranking is as follows: receiver (= 4.36, S.D. = 0.62), sender ( = 4.31, S.D. = 0.63), communication channel (= 4.27, S.D. = 0.70), and information (= 4.12, S.D. = 0.63). And Overall, the level of personnel opinion regarding factors affecting communication effectiveness within the Kalasin Provincial Education Office in terms of communication styles is at the highest level. When considering each aspect individually, the ranking is as follows: Horizontal communication (= 4.39, S.D. = 0.64), top-down communication (= 4.36, S.D. = 0.62), cross-communication (= 4.32, S.D. = 0.64), and bottom-up communication ( = 4.28, S.D. = 0.66). 3) Guidelines for effective communication within the Kalasin Provincial Education Office should emphasize communication channels that integrate internal information to enhance speed and efficiency, such as the use of the electronic document system (e-Saraban). Personnel should be developed in communication skills, including through training sessions or activities that promote relationship-building among staff.

The Relationship Between School Administration Based on the Four Principles of Sangahavatthu and the Effectiveness of Personnel Administration (Network Groups 42-43, Nong Chok District Office, under the Bangkok Metropolitan Administration)

Warirat Maliwan — 2026-07-04

The objectives of this research were: (1) to study school administration based on the Four Principles of Sangahavatthu and the effectiveness of personnel administration; (2) to examine the relationship between school administration based on the Four Principles of Sangahavatthu and personnel administration effectiveness; and (3) to explore administrative approaches based on the Four Principles of Sangahavatthu that influenced personnel administration effectiveness. The study employed questionnaires and semi-structured interviews. The sample consisted of 148 teachers and 5 experts from Network Groups 42–43 under the jurisdiction of the Bangkok Metropolitan Administration. Data were analyzed using Pearson’s product–moment correlation coefficient. The research findings revealed that school administration based on the Four Principles of Sangahavatthu was found to be at a high level and was positively correlated with personnel administration effectiveness at the .01 level of statistical significance (r = 0.76). In particular, the dimensions of personnel administration (r = 0.76) and academic administration (r = 0.73) showed strong positive relationships, while budget administration exhibited a moderate correlation (r = 0.65). The results reflected effective approaches to improving educational quality, fostering collaboration within schools, and promoting the sustainable development of a learning society.

Administrative Factors Based on the Four Brahmavihara Principles Affecting the Effectiveness of Schools under the Yasothon Primary Educational Service Area Office 2

Warangrat Maliwan — 2026-07-04

The purpose of this research was to analyze administrative factors based on the Four Brahmavihara Principles affecting the effectiveness of schools under the Yasothon Primary Educational Service Area Office 2. The sample consisted of 304 school administrators and teachers, selected through multi-stage random sampling. The research instrument was a five-point Likert scale questionnaire, which was verified for content validity by experts and had a reliability coefficient of 0.94. Data were analyzed using descriptive statistics, Pearson’s correlation, and stepwise multiple regression analysis. The findings revealed that administrative factors based on the Four Brahmavihara Principles comprised five components: organizational structure, organizational climate and culture, personnel development, information technology, and leadership. Overall, these factors were rated at a high level and were positively correlated with school effectiveness at the .01 level of statistical significance. The stepwise multiple regression analysis showed that leadership, personnel development, information technology, organizational structure, and organizational climate and culture jointly predicted school effectiveness, explaining 82.10 percent of the variance (R = .906, R² = .821, Adjusted R² = .817, S.E. = .056, p < .01). The predictive equation was Zᵧ = 0.228(Z₁) + 0.342(Z₂) + 0.362(Z₃) + 0.138(Z₄) + 0.190(Z₅), indicating that leadership and personnel development were the most influential variables affecting school effectiveness at the .01 level of statistical significance.

Factors Influencing on the Job Performance of Employees at the Bank for Agriculture and Agricultural Cooperatives (BAAC) in Khon Kaen Province

Sasima Samuppito — 2026-07-05

This article aims to investigate the relationship between teamwork, work motivation, and organizational culture, their impact on the job performance of employees at the Bank for Agriculture and Agricultural Cooperatives (BAAC) in Khon Kaen Province. This study employed a quantitative research method. The sample was obtained through purposive sampling from 413 BAAC employees across Khon Kaen Province. A total of 396 complete questionnaires were returned, representing a response rate of 95.88%. The research instrument used was a questionnaire, the quality of which was assessed. The Index of Item Objective Congruence (IOC) for all questions was 1.00, and the Cronbach's alpha coefficient was 0.992. The data were analyzed using mean, standard deviation, and multiple regression analysis to test the hypotheses.

The findings revealed that the overall opinions regarding teamwork, work motivation, organizational culture, and job performance were at a very high level. Hypothesis testing indicated that work motivation and organizational culture had a statistically significant positive effect on employees’ job performance. Conversely, teamwork had no significant impact on the job performance of BAAC employees in Khon Kaen Province. The findings can be applied to improve BAAC's policies and guidelines for human resource management, particularly in the context of fostering work motivation and cultivating an organizational culture that supports and promotes employee performance.

Evaluation of programs to prevent and solve drug problems Kuchinarai District Kalasin Province

Phassakorn Nilpaka — 2026-07-05

This study aimed to evaluate the implementation of the Drug Prevention and Solution Project in Kuchinarai District, Kalasin Province, and to propose guidelines for its further development. A mixed-methods approach was employed. The quantitative study collected data from 200 respondents, including project officers and local residents, using a questionnaire, and analyzed the data using descriptive statistics. The qualitative study gathered information through in-depth interviews with 13 key informants from five groups: public health officers, community leaders, police officers, teachers, and residents affected by drug problems. The results revealed that:

1. The overall implementation of the project was at a high level, covering all dimensions of the CIPP Model—context, input, and process, which were rated at a high level, while product was rated at the highest level.
2. The project effectively reduced drug abuse behaviors and expanded successful outcomes to other areas. Development guidelines should focus on enhancing the efficiency of drug treatment and follow-up, strengthening community capacity and participation, developing youth life skills, and integrating Buddhist principles into the To Be Number One project. The findings can serve as a guideline for improving and developing drug prevention and solution projects to ensure continuity and sustainability in the future.

Participatory personnel administration based on the six principles of Saraniyadhamma by school administrator under Roi Et Primary educational service area office 2

Paweena Moonser — 2026-07-05

This research aimed to study and develop guidelines for participatory personnel administration based on the Six Principles of Saraniyadhamma among school administrators under the Office of Roi Et Primary Educational Service Area 2. The study had three specific objectives: (1) to examine the level of personnel administration based on the Six Principles of Saraniyadhamma; (2) to compare the levels of personnel administration according to basic personal factors; and (3) to propose guidelines for participatory personnel administration based on the Six Principles of Saraniyadhamma. The sample consisted of 347 respondents, selected according to Krejcie and Morgan’s (1970) sampling table at the 95% confidence level. The research instrument was a questionnaire that was validated for content accuracy by experts using the Index of Item-Objective Congruence (IOC) and tested for reliability using Cronbach’s alpha coefficient, yielding a value of 0.86. Data were analyzed using mean, standard deviation, t-test, and one-way analysis of variance (ANOVA).
The research findings revealed that:
(1) the overall level of participatory personnel administration based on the Six Principles of Saraniyadhamma was at a high level;
(2) the comparison of personnel administration according to basic factors showed no statistically significant differences at the 0.05 level; and
(3) the proposed guidelines should focus on fostering a climate of cooperation, participation, and the moral and ethical development of personnel in alignment with the Six Principles of Saraniyadhamma, in order to enhance the efficiency and sustainability of school administration.

The Relationship Between Administrator’s Competency and Teacher’s Performance under Songkhla Primary Educational Service Area Office 3

Saluma Chaiyod — 2026-07-12

This research aimed to 1) study the competency of school administrators, 2) investigate the performance of teachers, and 3) examine the relationship between the competency of school administrators and the performance of teachers under the Songkhla Primary Educational Service Area Office 3. The sample consisted of 327 teachers, received from the use of stratified random sampling based on school size, followed by simple random sampling using a lottery method. The reliability of the questionnaire on the competency of school administrators was .969, while the reliability of the questionnaire on teacher performance was .910. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and Pearson product-moment correlation coefficient. The findings revealed that 1) the overall competency of school administrators was at a high level; 2) the overall performance of teachers was at a very high level; and 3) the relationship between the competency of school administrators and the performance of teachers was, overall, at a moderate positive level (r = .618), with statistical significance at the .01 level.

Media Literacy among the Elderly in the Digital Era: A Case Study of Pathum Thani Province

Natchanan Traiwattanawong — 2026-07-14

This research aims to study the level of media literacy and analyze the factors influencing the media literacy of elderly people in Pathum Thani Province. The research employed a survey methodology. The sample consisted of elderly individuals aged 60 and above, totaling 400 people, selected through convenience sampling from the elderly population living in Pathum Thani Province during the research period, with a total population of 182,450 people. The research instrument used for the study was a questionnaire. Data were analyzed using descriptive statistics and multiple regression analysis.The results showed that older adults in Pathum Thani province had a high level of media literacy (mean 3.63). Factors that significantly influenced media literacy were age (β=0.160, p=0.002), current occupation (β=0.141, p=0.005), and membership in senior clubs/schools (β=0.141, p=0.006), which together explained 14.8% of media literacy. Specifically, older adults aged 60-64 who were still employed and members of senior clubs had higher media literacy levels than other groups. Additionally, factors that did not influence media literacy were gender (β=0.074, p=0.140) and living status (β=0.056, p=0.252).The key recommendations from this study are to develop integrated media literacy promotion policies, establish digital learning centers in each district, develop age-specific curricula, create a network of digital volunteers, and strengthen the role of elderly clubs as learning resources to reduce the digital divide.

Guidelines for Promoting Durian Production among Farmers in Phrae Province

Panachakorn Chanthawee — 2026-07-14

This study aimed to investigate (1) the socio-economic characteristics of farmers, (2) the production conditions, and (3) the farmers’ extension needs, problems, and suggestions related to the promotion of durian production. The population consisted of 557 durian farmers in Phrae Province, and a sample of 233 was determined using Yamane’s formula (1973) at the 0.05 error level. Data were collected using structured questionnaires and analyzed by descriptive statistics. The results revealed that 1) 61.80 percent of the farmers were male, with an average age of 56 years. A total of 39.50 percent had completed primary education, and 39.70 percent were members of farmer groups. The average farming experience was 10.39 years, with an average planting area of 10.01 rai and 7.06 rai of productive area. The average production cost was 12,519.10 baht per rai, and the average income from durian sales was 34,711 baht per rai. 2) Regarding production conditions, 59.40 percent of farmers grew the Monthong variety, with an average tree age of 9.31 years. About 69.30 percent of the farms were located on sloping land. Root rot disease was found in 39.40 percent of the farms, while thrips infestation occurred in 26.00 percent.3)The extension needs of market were at a high level, on issue water management, cultivation and maintenance, soil management, harvesting, and postharvest handling.The major problems were the lack of land ownership documents, insufficient production knowledge, and the absence of GAP certification. It was suggested that relevant agencies should consider issuing land title deeds, supporting farmer group formation, and providing training on durian production and GAP standards to enhance the quality and standards of durian production in Phrae Province

The user satisfaction study for the recruitment examination Olympiad Academic and Astronomy Olympiad training camp with online system of POSN Center, Science Faculty, Khon Kaen University In 2024

Pissamai khodchakote — 2026-07-15

This study aimed to: 1) examine applicant satisfaction with the online application system for the Academic Olympiad and Astronomy Olympiad Training Camp of the POSN Center, Faculty of Science, Khon Kaen University, for the 2024 academic year, and 2) to compare satisfaction levels among applicants on the online application system for the Academic Olympiad and Astronomy Olympiad Training Camp of the POSN Center, Faculty of Science, Khon Kaen University, for the 2024 academic year. The sample consisted of 377 participants, including students, teachers, and parents, selected through simple random sampling. The analysis was divided into three aspects: system usability, system efficiency, and system security. The statistical methods employed were frequency, percentage, Mann–Whitney U test, and Kruskal–Wallis test. The results revealed that the overall user satisfaction level was excellent ( = 4.27, S.D. = 1.02). For system usability, the item with the highest satisfaction score was the convenience of paying the application fee ( = 4.45, S.D. = 0.97). For system efficiency, the highest-rated item was the ease of accessing the system ( = 4.29, S.D. = 1.02). For system security, the item with the highest satisfaction score was the appropriate assignment of access rights ( = 4.37, S.D. = 0.97).

Protocols for Enhancing the Capabilities of the Kalasin Province Community Welfare Fund

Nittaya Kahaban — 2026-07-15

This study aims to examine the capacity, barriers, challenges, and capacity-building needs of community welfare funds, and to analyse and propose guidelines for enhancing the capacity of community welfare funds in Kalasin Province. A mixed-methods design was employed in two phases. Phase 1 comprised a survey of all 124 subdistrict community welfare funds, while Phase 2 employed qualitative methods through a participatory workshop with 30 stakeholders. The findings were as follows: 1) the capacity of community welfare funds comprises four dimensions, namely financial capacity, management capacity, member participation, and welfare provision; 2) the principal barriers and challenges include financial management, ensuring sustainability, and the risks and vulnerabilities faced by households in the community; 3) capacity-building needs include the development of a database system, management skills training for committee members, and the cultivation of a new generation of leaders; and 4) the capacity development guidelines comprise five strategies: enhancing financial stability and reducing dependence on government support, improving data systems and monitoring and evaluation, designing preventive and proactive welfare provision, developing leadership and fostering collaborative networks, and integrating local wisdom with adaptation to change. Accordingly, capacity development must be undertaken in an integrated manner that connects all dimensions, thereby enabling community welfare funds to support and sustainably improve the quality of life of local residents with effectiveness.

An Investigation of Speaking Anxiety and Proficiency Challenges among Thai University Students in English Language Learning.

Alan Robert White — 2026-07-16

This study investigates the factors influencing speaking proficiency among 48 second-year non-English major students enrolled in an English Speaking course at Thai university. The research focuses on emotional and psychological issues, low speaking proficiency, and the learning environment as key issues faced by students when studying English. Although not statistically significant, the results indicate that emotional and psychological factors, such as anxiety and lack of self-confidence, have some effect on students' ability to speak English. Additionally, students self-reported low speaking proficiency with a significant mean score of 3.90 (p=0.000), indicating a need for improving speaking skills. Regarding the learning environment, students disagreed with the idea that it was a major issue, with a mean score of 2.32, suggesting that while some issues exist, the learning environment was not a primary factor in their struggles. The findings highlight the importance of addressing emotional, psychological, and skill-based barriers in English speaking proficiency. Implications for teaching include creating anxiety-reducing activities, incorporating more speaking practice, and focusing on interactive and task-based learning approaches. The study emphasizes the need for further investigation into students' motivation and teaching preferences to enhance speaking skills.

Phi Bung Tao: knowledge Management of Local Culture and Community-Based Tourism Management by Hai Tak Village, Lad Kang Subdistrict, Phu Ruea District, Loei Province

Thairoj Phoungmanee — 2026-07-05

This academic article aims to study the knowledge management of the Phi Bung Tao culture and the community-based tourism management of Hai Tak Village, Lad Khang Sub-district, Phu Ruea District, Loei Province. The study employed both documentary research and field data collection. The findings revealed that: 1) Knowledge management of the Phi Bung Tao culture consisted of four stages: (1) Knowledge Sharing, which involved sharing tacit and explicit knowledge through meetings, focus group discussions, and interviews, emphasizing dialogue-based exchange of information; (2) Knowledge Creation, through participatory processes of analysis, synthesis, and interpretation, resulting in collaboratively developed and disseminated sets of cultural knowledge; (3) Knowledge Application, by adapting the knowledge to relevant activities such as cultural communication, developing Phi Bung Tao mask products, and participating in the Phi Bung Tao parade in Loei Province; ensuring the transmission of cultural knowledge within the community. 2) Community-based tourism management was found to operate through a participatory approach led by community members, driven by the application of Phi Bung Tao cultural knowledge to enhance tourism capacity in four main areas: (1) Management—tourist coordination, program arrangement, safety management, and interpretation services; (2) Tourism Resources—development of knowledge and identity-based communication along tourism routes; (3) Tourism Activities—mask painting, local lifestyle tours on E-Taek vehicles, and the Song Nam Phra Buddha Nawabanphot ceremony; and (4) Community Participation—hospitality, collaboration in tourism management, and local resource stewardship. Regarding the integration of Phi Bung Tao cultural knowledge into cultural tourism, three models were identified: (1) the cultural tourism model of Hai Tak Village; (2) the experiential tourism model focusing on local lifestyle engagement; and (3) the natural-based tourism model emphasizing the village’s environment. All models of community-based tourism management highlight providing tourists with meaningful cultural experiences related to the Phi Bung Tao tradition, in accordance with seasonal appropriateness.

Digital Sociology and Its Application Models for Social Development

์Nawin Serthpol — 2026-07-06

Digital sociology is a critically important field for studying contemporary society, as digital technology has become embedded in every aspect of human life. When appropriately applied, the knowledge and concepts of digital sociology can help build a strong, stable, and sustainable society. Therefore, this article aims: (1) to examine the key concepts of digital sociology, (2) to explore the fundamental principles of digital sociology, and (3) to investigate models for applying digital sociology to social development. The study draws on documentary sources, including books, research reports, theses, academic articles, and research papers. The findings indicate that: (1) the key concepts of digital sociology include the creation and use of technology, data exchange and communication, behavioral change, the formation of online societies, the relationship between technology and society, and digital governance and ethics; (2) the key principles of digital sociology include understanding and analyzing the impacts of technology, developing policies and laws, building a sustainable and beneficial society, addressing social problems, and ensuring access and equity; and (3) models for applying digital sociology to social development encompass multiple dimensions, including social and cultural, economic, political, environmental, innovative, educational, health, and smart city development. This study is significant for deepening understanding of the role of digital technology in society, particularly in the context of Thailand, which is advancing social development through digital policies. It supports the formulation of policy directions and strategies to promote equity and sustainability in the digital era.

The management of health tourism and community-based lifestyles by The Ban Chamrung learning center, Klaeng district, Rayong province

Chanistha Jaipeng — 2026-07-07

Community-based health tourism is an approach that promotes both the well-being of tourists and the sustainability of local communities. This academic article focuses on studying the management model of health tourism at the Ban Jumrung Learning Center, Klaeng District, Rayong Province which serves as a model community known for its self-reliance and sustainable development practices. Documentary research, content analysis, observation, and field data collection methods were employed in this study. The findings reveal that Ban Jumrung community manages tourism through a community-based tourism (CBT) approach, in which local residents own and actively participate in all stages — from planning and organizing activities to welcoming visitors, managing income, and conserving local resources. The Ban Jumrung Learning Center utilizes CBT as a foundation and expands it into community-based health tourism by integrating organic farming, safe food production, and a sufficiency economy lifestyle. This integration enables tourists to gain knowledge, happiness, and good health while generating income and promoting sustainability within the community.

All-in-One Strategies for Enhancing ESL Learners’ Listening and Speaking Competence

Sirikorn Rochanasak — 2026-07-15

This academic article was written with an aim to provide guidance and ways to improve Thai English language learners’ communicative English competence, putting emphasis on listening and speaking facets and apply interactive activities as driving mechanisms. The proven process and methods by way of face-to-face teaching can be implemented by helping learners recognize key vocabulary endings, stress patterns, intonation, and speak with clear pronunciation, while parts of speech/sentence structure, phrasal verbs, idiomatic expressions, and grammatically related elements can also be trained in tandem. The article thoroughly summarized the key guidance and elements to strengthen ESL learners’ listening and speaking competence by ways of recognizing stress syllables, intonation (the rise and fall of the voice), word endings recognition, i.e., minimal pair sound e.g., bet/bat, grasping grammatical function, e.g., suffixes -ed, /t/, /d/, /id/ depending on the preceding sound, realizing singular, plural -s/es. In addition, knowing and being able to expand on root words is essential to improving communicative English skills. VOA Education (2025), for example, the word “construct” is comprised of con (prefix) + struct (root) + ion (suffix) by knowing the root word “struct” learners are able to expand more vocabulary, whilst building listening and speaking skills at the same time. Furthermore, incorporating Task-based and Q-A-Q based strategies into the interactive process with the goal of getting learners to interact with teacher whilst he/she assesses learners’ performances and provide reflections. To sum up, a single meaningful sentence containing key vocabulary and parts of speech can serve as a foundation for sentence expansion and producing a purposeful dialogue.

Cultural Heritage Conservation and Economic and Tourism Development in Xi’an

Natthaphong Bunnam — 2026-07-15

This article aims to analyze the role of historical and cultural heritage conservation in the economic and tourism development of Xi’an, China. It examines Xi’an as a historic city endowed with significant cultural capital, including the Xi’an City Wall, the Terracotta Army, the Giant Wild Goose Pagoda, and its historic urban areas. The article synthesizes concepts related to cultural heritage conservation, historic urban landscapes, cultural tourism, and sustainable development to explain the relationship between heritage conservation, economic value creation, urban image-building, and tourism experiences. The analysis indicates that Xi’an’s cultural heritage functions not only as historical evidence but also as cultural capital capable of promoting the creative economy and service industries. However, urban expansion, the commercialization of heritage spaces, and contemporary tourist behavior may affect the authenticity and sustainability of heritage sites. Therefore, the article proposes that Xi’an’s urban development should be pursued through heritage-based urban planning, the appropriate application of technology, community participation, and policy governance that maintains a balance between heritage conservation and long-term economic development.