Kalasin University Journal of Humanities Social Sciences and Innovation

Development of a Program for Enhancing Academic Leadership among School Administrators in Roi Et Primary Educational Service Area Office 2

Potjanee Kanyaloet — 2026-01-05

This research aimed to 1) examine the current conditions, desired conditions, and needs regarding academic leadership of school administrators under the Roi Et Primary Educational Service Area Office 2, and 2) develop a program to enhance academic leadership using a research and development (R&D) approach. The study was conducted in two phases. Phase 1 involved surveying 344 participants, including school administrators and teachers, selected through stratified random sampling. The research instrument was a rating-scale questionnaire, and data were analyzed using frequency, percentage, mean, standard deviation, and the Priority Needs Index (PNI). The findings indicated a high level of need for academic leadership development, particularly in instructional supervision and academic leadership competencies. Phase 2 focused on developing the program based on Phase 1 findings and having it evaluated by five experts selected through purposive sampling. The results of the expert evaluation indicated that the program was highly appropriate and feasible for implementation. The developed program is expected to serve as a structured framework for enhancing the academic leadership of school administrators.

A Program to Enhance Transformational Leadership Competency of Educational Institution Administrators Under the Secondary Educational Service Area Office Kalasin

Kanitthapon Sanoonpaiboon — 2026-01-05

This study aimed to (1) examine the current and desirable conditions, as well as the needs for transformational leadership among school administrators under the Secondary Educational Service Area Office, Kalasin Province, and (2) develop an enhancement program to strengthen their transformational leadership competencies. The research was carried out in two phases. Phase 1 investigated existing and desired conditions using questionnaires and interviews with school administrators and teachers. Phase 2 involved designing a leadership enhancement program, which was evaluated for appropriateness and feasibility by experts. 1.The findings revealed that the current level of transformational leadership among school administrators was moderate, while the desirable level was high, indicating a strong developmental need. The program developed comprised principles, objectives, goals, and four modules: Idealized Influence, Inspirational Motivation, Intellectual Stimulation, and Individualized Consideration, supported by systematic development and evaluation processes. Expert assessments confirmed that the program was highly appropriate and feasible for practical application. 2.The results underscore the importance of targeted professional development to bridge the gap between current practices and desired leadership competencies, thereby contributing to the effectiveness of educational leadership in the context of ongoing organizational change.

The perception of news and Media literacy among the elderly through online media: In the area of Suwannakhuha District, Nong Bua Lam Phu Province.

Praifa Kongphapa — 2026-01-05

This research aimed to investigate: (1) the perception of news through online media among the elderly in Suwannakhuha District, Nong Bua Lamphu Province; (2) their media literacy through online platforms; and (3) approaches for further development. A mixed-methods research design was employed, combining quantitative and qualitative approaches. The quantitative data were collected through questionnaires from 378 elderly participants aged 60 years and above, while the qualitative data were obtained from in-depth interviews with 16 key informants. Quantitative data were analyzed using descriptive statistics, namely frequency, percentage, mean, and standard deviation, whereas qualitative data were analyzed using descriptive content analysis.

The findings revealed that: (1) Most elderly participants demonstrated a moderate level of news perception through online media. Facebook was the most frequently used platform, with an average usage of 1–3 days per week. Participants actively engaged in online activities despite technological limitations. (2) Regarding media literacy, the elderly showed a satisfactory level of competence, particularly in evaluating sources of information (Mean = 4.6834). Women and individuals aged 60–65 years exhibited the highest potential, while critical judgment remained the lowest-performing area (Mean = 4.5335), especially among those aged 75 years and above. However, participants with a bachelor’s degree and those earning more than 15,000 baht per month demonstrated stronger analytical and critical thinking skills. (3) As for development approaches, the elderly were found to be able to adapt to online media to some extent and exercise caution in media use. It is recommended to strengthen their critical thinking skills, provide practical training activities, and establish learning networks to enhance their ability to perceive and make informed decisions in the online media environment effectively and safely.

A Study of the components of digital leadership of school administrators under the Office of the Primary Educational Service Area

Amnat Chaisong — 2026-01-07

The objective of this study was to examine the components of digital leadership among school administrators under the jurisdiction of the Primary Educational Service Area Office. The research was conducted in two phases: (1) synthesizing the components of digital leadership from ten relevant documents and research studies, and (2) assessing the appropriateness and feasibility of the synthesized components through evaluation by five experts. The research instruments included a document analysis form, an interview protocol, and a five-point Likert scale questionnaire. Data were analyzed using frequency, percentage, mean, and standard deviation.

The findings revealed that the components of digital leadership for school administrators, derived from document synthesis and expert interviews, comprised six elements: (1) digital vision, (2) digital knowledge and skills, (3) fostering an innovation culture, (4) innovation implementation, (5) change management, and (6) flexibility and adaptability. The overall appropriateness was rated at a high level.

A study of growth mindset of teachers work performance Under Ubon Ratchathani Primary Educational Service Area Office 5

Samaphorn Prasert — 2026-01-05

This research aimed to: (1) investigate the development of a growth mindset in teachers’ work performance under the Ubon Ratchathani Primary Educational Service Area Office 5; (2) To compare the levels of growth mindset based on teachers' positions, educational qualifications, and work experience; and (3) To analyze and propose guidelines for promoting a growth mindset in teachers' work performance based on qualitative research data. The sample consisted of 32 school administrators and 306 teachers, totaling 338 participants, This research is a Mixed Methods Research, employing both quantitative and qualitative research approaches. selected through proportionate stratified random sampling using Krejcie and Morgan’s table. The qualitative sample included six participants selected through purposive sampling. Research tools included a five-point Likert scale questionnaire (Cronbach’s alpha = .98) and structured interviews. Data were analyzed using frequency, percentage, mean, standard deviation, t-tests, F-tests, and content analysis. The findings showed: (1) teachers’ growth mindset in work performance was at a high level overall; (2) there were statistically significant differences based on position, educational level, and experience; and (3) key development guidelines included: persistence and effort, embracing challenges, accepting feedback, learning from obstacles, and fostering opportunities to learn from successful role models.

(RETRACTED ARTICLE) 21st Century Instructional Leadership for School Administrators in the Sakon Nakhon Primary Educational Service Area Office 2

Natthapon Wongprathum — 2026-01-05

This study aimed to synthesize the components of 21st century instructional leadership from related documents and research, define their operational definitions and behavioral indicators, and evaluate their appropriateness and feasibility by experts in the context of basic education. A mixed-methods design was employed in three phases: synthesizing ten selected sources through content analysis, developing operational definitions and behavioral indicators validated for content validity by three experts, and evaluating the appropriateness and feasibility of the components by five experts using a five-point Likert scale questionnaire. The findings revealed five essential components of instructional leadership in the 21st century, namely visionary and transformational leadership, digital technology and innovation leadership, collaborative and networked leadership, strategic management leadership, and learning quality leadership, with three components visionary and transformational leadership, digital technology and innovation leadership, and collaborative and networked leadership emerging in more than 40 percent of the reviewed sources. Expert evaluations indicated that all five components were rated at high to very high levels of appropriateness and feasibility, with collaborative and networked leadership and visionary and transformational leadership receiving the highest scores, while digital technology and innovation leadership was rated lowest but still at a high level. Overall, the results suggest that school administrators in Thailand should develop balanced competencies across all five dimensions, emphasizing visionary and transformational leadership, collaborative networking, and digital technology integration to enhance educational quality and effectively address the challenges of the 21st century.

The Study of Inspirational Leadership Components of Educational Administrators

Sirichai Muangkhot — 2026-01-05

The purpose of this research was to study the components of inspirational leadership among school administrators in the Thai context. The study was conducted in two phases: (1) identifying components of inspirational leadership for school administrators by synthesizing concepts, theories, documents, and research from 10 sources; and (2) assessing the appropriateness and feasibility of these components by five experts with more than ten years of administrative experience. The research instruments included a document synthesis form and a five-point Likert scale questionnaire. Data were analyzed using mean and standard deviation. The findings revealed five key components of inspirational leadership among school administrators: optimism, which received the highest score; credibility; vision; role modeling ; and enthusiasm, which received the lowest score. Overall, all components were rated at the highest level of appropriateness and feasibility. This study confirms that the components of inspirational leadership can be effectively applied within the Thai educational context

An Analysis of Managerial Factors Influencing Job Performance of Employees in State-Owned Banks: A Case Study of Leadership, Teamwork, and Work Environment in Roi Et Province

Pradid Boonchaiyo — 2026-01-06

This study examines the administrative factors influencing the job performance of employees at the Bank for Agriculture and Agricultural Cooperatives (BAAC) in Roi Et Province, with a particular focus on leadership, teamwork, and work environment. Employing a quantitative research approach, data were collected through a structured questionnaire administered to 328 employees. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics through multiple regression analysis to test the research hypotheses at the 0.05 significance level. The findings indicate that: 1) leadership has a significant influence on the job performance of BAAC employees in Roi Et Province; 2) teamwork significantly impacts employee performance; and 3) the work environment also has a significant effect on employee performance.

Motivational factors, organizational culture factors and leadership factors affecting the work performance of employees in the BAAC Chaiyaphum Office

Authen Nanmuan — 2026-01-06

The research study on motivation factors, organizational culture factors, and leadership factors affecting the work performance of employees under the BAAC Chaiyaphum Office aimed to study the motivation factors affecting the work performance of employees under the BAAC Chaiyaphum Office, study the organizational culture factors affecting the work performance of employees under the BAAC Chaiyaphum Office, and study the leadership factors affecting the work performance of employees under the BAAC Chaiyaphum Office. This research is a quantitative research. The researcher collected data using a questionnaire with employees under the Bank for Agriculture and Agricultural Cooperatives, Chaiyaphum Province. The data were analyzed using percentages, means, and standard deviations, as well as using multiple regression analysis to test hypotheses with statistical significance at the 0.05 level. The results of the study found that overall, the factors studied, namely motivation factors, organizational culture, and organizational leadership, all affect the work performance of employees under the BAAC Chaiyaphum Office.

The Influence of Work Motivation and Organizational Commitment on Job Satisfaction of Employees at BAAC Branches under the Lower Northeastern Regional Division

Thoetsak Pharuephon — 2026-01-06

This quantitative research aimed to investigate The Influence of Work Motivation and Organizational Commitment on Job Satisfaction of Employees at BAAC Branches under the Lower Northeastern Regional Division. The sample consisted of 326 employees, selected using quota sampling based on the proportion of staff in each province to ensure appropriate distribution and accurate representation of the entire population. Data were collected through a structured questionnaire and analyzed using descriptive statistics—frequency, percentage, mean, and standard deviation—as well as inferential statistics through multiple regression analysis. Hypothesis testing was conducted at the 0.05 level of statistical significance, which is widely accepted in social science research as it helps minimize the risk of Type I error while maintaining adequate sensitivity in detecting true relationships among variables. The findings revealed that all three studied factors—motivational factors, hygiene factors, and organizational commitment—had statistically significant effects on job satisfaction among BAAC employees in the region. Notably, organizational commitment was found to have the strongest impact. These results highlight the importance of enhancing both employee motivation and organizational attachment as a means to improve job satisfaction. In turn, this can lead to more effective operations and long-term success for the bank.

Development Guidelines for the Orientation Program for New Inmates: A Case Study of Kalasin Provincial Prison

Chalermlap Ounsri — 2026-01-07

This research, titled Development Guidelines for the Orientation Program for New Inmates: A Case Study of Kalasin Provincial Prison, aimed to examine the outcomes of the program implementation using the CIPPIEST Model, to compare the effects of different types of criminal offenses and imprisonment sentences on the program outcomes, and to propose guidelines for developing the program. The population consisted of newly admitted inmates at Kalasin Provincial Prison. The study employed a survey research design, using a questionnaire as the main data collection instrument. Data were collected personally by the researcher. Based on sample size calculation, the required sample was 284 participants; however, data were collected from 300 participants (representing 105.63% of the calculated sample) to reduce potential error. The data were analyzed using descriptive and inferential statistics, followed by conclusions and discussions of the findings.

The results revealed that the overall program implementation, evaluated through the CIPPIEST Model, was at a high level (𝑥̅ = 3.98, S.D. = 0.94). The results of the analysis of differences in the overall results of the project implementation using the CIPPIEST Model regarding the offense under the law and the different penalty rates showed that the opinions towards the overall results of the project implementation were not statistically significantly different (Sig. > 0.05). The proposed development guidelines for the orientation program for new inmates at Kalasin Provincial Prison comprised three key aspects: (1) inmates’ attitudes, (2) program management, and (3) physical environment.

Factors Affecting the Acceptance of Information Technology Supporting Customer Service among Bank for Agriculture and Agricultural Cooperatives (BAAC) Employees, Upper Northeastern Branch Operations

Suradeth Wongsrita — 2026-01-07

This research aimed to study the factors affecting the acceptance of information technology supporting customer service among employees of the Bank for Agriculture and Agricultural Cooperatives (BAAC), Upper Northeastern Branch Operations. The study focused on motivational factors, information system success factors, and technological, organizational, and environmental factors. This quantitative research used a questionnaire to collect data from 362 operational employees working in BAAC provincial offices under the Upper Northeastern Region. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as multiple regression analysis to test the hypotheses at a statistical significance level of 0.05 The results revealed that: (1) motivational factors had an effect on the acceptance of information technology supporting customer service among BAAC employees in the Upper Northeastern Branch Operations; and (2) technological, organizational, and environmental factors also had an effect on the acceptance of information technology supporting customer service among these employees. However, information system success factors had no significant effect on the acceptance of information technology.

The Study of Positive Leadership Components of School Administrators in Basic Education

Siripong Taksinwirot — 2026-01-07

This research aimed to study the components of positive leadership of school administrators in basic education which was conducted in two phases: (1) studying the components of positive leadership of school administrators in basic education based on concepts, theories, documents, and related research from ten sources; and (2) evaluating the appropriateness and feasibility of the components of positive leadership of school administrators in basic education by five experts. The research instruments included document synthesis forms, interview forms, and a five-point Likert scale questionnaire. The data were analyzed through the use of frequency, percentage, mean, and standard deviation. The results revealed that the components of positive leadership of school administrators in basic education synthesized from the literature consisted of five components: (1) positive communication, (2) inspiration, (3) promotion of learning and development, (4) forgiveness and understanding, and (5) effective management. The overall appropriateness of these components was rated at the highest level ( = 4.92, S.D. = 0.27), and the feasibility was also rated at the highest level ( = 4.92, S.D. = 0.27).

Public Opinion on The Potential of Geotourism Attraction and Community Expectations for Economic Development in Khon Kaen Geopark

Premkamol Thuennadee — 2026-01-07

This article aims to evaluate the potential of geotourism sites, including the components of tourist attractions and public expectations regarding economic development within the Khon Kaen Geopark area. This is a quantitative research study conducted with a sample of 375 residents living in Wiang Kao District, Khon Kaen Province. The tool used for data collection was a questionnaire, and the method used for data analysis was descriptive statistics. The study found that, in terms of academic potential, the most significant sites are 1) Excavation Site No. 8 – Hin Lat Pa Chat, 2) Tat Fa Waterfall, 3) Chom Tawan Cliff, and 4) Ban Bo Rock Salt Site, respectively. In terms of development and management, the highest potential was identified at 1) Tat Fa Waterfall, 2) Excavation Site No. 8 – Hin Lat Pa Chat, 3) Chom Tawan Cliff, and 4) Ban Bo Rock Salt Site. For the factors affecting the potential of tourist attractions, the most important ones are 1) attractions, 2) accommodation, 3) amenities, 4) accessibility, and 5) activities, in that order. Public expectations on economic development in the Khon Kaen Geopark area, ranked from highest to lowest, are: 1) Improvement of Thailand geopark from national status to UNESCO Global Geopark status, 2) the community feels pride in geotourism sites in the area, 3) the community has greater awareness of the conservation and protection of natural resources and the environment, 4) geological resources in the area are being sustainably preserved and protected, 5) the community has improved quality of life, 6) increased community income, and 7) higher employment opportunities, respectively.

Providing civil registration services at the Na Wang District Registration Office, Nong Bua Lamphu Province

Sangusa Phumongkolsuriya — 2026-01-08

This research aimed to: 1) study the provision of civil registration services, 2) compare the levels of civil registration service provision, and 3) propose guidelines for improving civil registration services at the Na Wang District Registration Office, Nong Bua Lamphu Province. This quantitative study involved 356 respondents who received civil registration services at the district registration office, determined using Taro Yamane’s formula. A questionnaire was employed as the data collection instrument. The data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. For the inferential statistics analysis, t-test and F-test were deployed respectively. The findings revealed that: 1) the overall level of civil registration service provision at the Na Wang District Registration Office, Nong Bua Lamphu Province, was high ( = 3.69, SD = 0.52). When considering each aspect, the highest satisfaction was found in the aspect of service staff ( = 4.09, SD = 0.69), followed by facilities ( = 4.07, SD = 0.57), while the aspect with the lowest mean score was assurance provided to service recipients ( = 3.82, SD = 0.71). 2) The comparative analysis showed that respondents of different genders had significantly different opinions on the civil registration service provision at the level of 0.05, while no significant differences were found among respondents of different ages, education levels, and occupations. 3) The proposed guidelines for improving the civil registration services include increasing the number of service staff, enhancing facilities, and providing sufficient spaces for coordination and communication to adequately serve the public.

Fashion-Oriented Commercial Development of Tai Lue Handwoven Textiles: Ban Lai Thung, Nan Province

Rachata Dhilokratchatasakul — 2026-01-08

This research aimed to (1) generate knowledge in fashion design using Tai Lue woven fabric products in Ban Lai Thung, Thung Chang District, Nan Province; (2) develop fashion design and sewing skills for Tai Lue woven fabric products; and (3) transfer such knowledge and deliver fashion products to the community. The study was implemented in three phases. First, fashion design knowledge was explored through document analysis and in-depth interviews with five representatives of community enterprises, and the data were analyzed using content analysis. Second, design and sewing skills were developed using Procreate software with 200 female participants aged 25–55. Their satisfaction with the training was measured through a questionnaire (reliability = 0.91) and analyzed using mean and standard deviation. Third, knowledge was transferred to 20 trainees, and finished products were created and assessed through behavioral observation. The findings revealed three key outcomes. First, the main fashion design concept emphasized “reviving culture and blending modernity,” expressed through the sandwich-style dressing technique that enhanced the uniqueness of the designs. Second, the training using Procreate software enabled the creation of efficient, elegant, and innovative product designs. Participants in the 41–55 age group expressed the highest levels of satisfaction with the training. Third, the knowledge transfer process equipped trainees with the ability to design and sew Tai Lue woven fabric fashion products. The completed products generated trial sales amounting to 28,985 baht. In addition, the trainees developed valuable skills in brand creation, logo design, online marketing platforms, and product presentation in competitions. In conclusion, the study demonstrates that Tai Lue woven fabric fashion design holds strong potential to be developed and promoted on the international stage. Moreover, it can serve as a sustainable source of income, supporting both cultural preservation and community livelihoods.

Factors Affecting People’s Satisfaction Towards Services of Registration and Card Officers in Phu Kradueng District, Loei Province

Danai Lamkham — 2026-01-08

The objectives of this research were 1) to study basic information on factors affecting citizens' satisfaction with the services provided by registration and identification officers in Phu Kradueng District, and 2)study and compare factors affecting citizens' satisfaction with the services provided by registration and identification officers in Phu Kradueng District, Loei Province. This quantitative research was conducted. The sample consisted of 400 registered residents in Phu Kradueng District, Loei Province. The data were calculated using Taro Yamane's formula. The data collection tool was a questionnaire. The statistics used for analysis included percentage, mean, and standard deviation. Inferential statistics included T-test and F-test (One Way ANOVA). Results showed that factors affecting the people's satisfaction towards the services of the registration and card officers in Phu Kradueng District, Loei Province found that the overall level was at a moderate level ( = 3.07) when considering each aspect at a moderate level in all aspects as follows: Response to service recipients ( = 3.42), amenities ( = 3.14), confidence to service recipients ( = 3.06), service providers ( = 2.66). The results of comparison of factors affecting the people's satisfaction towards the services of the registration and card officers in Phu Kradueng District, Loei Province classified by gender, age, educational level and occupation found that overall, the people with gender, age, level Education and occupations were different. There were no different opinions on the services provided by the Registration and Card Department officers in Phu Kradueng District, Loei Province.

Health Business Management in the Digital Era: A Comparative Study of Public and Private Sector Perspectives on the Development of Healthcare Services for an Ageing Society

Suwaluk Huangyen — 2026-01-07

This article presents a conceptual and experiential analysis comparing the operational approaches and strategic directions of public and private hospitals through the in-depth interviews with executives and key personnel. The results revealed that public hospitals focus on creating social value and ensuring equitable access to healthcare services, whereas private hospitals emphasize building competitive advantages and expanding niche markets, particularly among older adults and international patients. The analysis across ten key dimensions revealed distinct structural and strategic differences between the two sectors. However, both share common priorities in promoting holistic elderly care, developing integrated personnel competencies—especially human-oriented (soft) skills—and applying technology to enhance service quality. These findings provide important insights for designing health business management curricula and for preparing the healthcare workforce in the digital era.