Humanities, Arts and Social Sciences Studies

Social media usage and cyberbullying: Experiences and coping strategies among secondary school students in Surat Thani, Thailand

2025-07-25T13:21:29+07:00

This study examines the relationship between social media usage patterns and cyberbullying, with a focus on experiences and coping strategies. A quantitative approach was employed using 1,095 anonymous questionnaires completed by secondary school students in Surat Thani, Thailand. A two-stage sampling design was used to select participants from both urban and rural areas. The results show that most participants are female, spend approximately six hours per day on Facebook, exhibit moderate social media addiction, and have high levels of social media literacy. Approximately 90% of the students reported experiencing cyberbullying, with the majority of bystanders primarily observing perpetrators targeting physical appearance and body shape. Personal factors and social media usage patterns were significantly associated with both cyberbullying experiences and coping strategies. Male students and those at higher education levels demonstrated a higher risk of engaging in cyberbullying. Urban students showed lower levels of social media addiction but higher levels of media literacy than those in rural areas. A lack of social media safety awareness was significantly correlated with all types of cyberbullying experiences. There was a positive association between perpetration behaviors and social media addiction. Students employed self-confrontation, technological coping, help-seeking, and avoidance strategies, with higher social media literacy levels linked to more effective technological coping. The findings suggest an urgent need for media safety and literacy education. Understanding cyberbullying in a regional context enhances the ability to provide effective interventions across different areas. This research contributes to the existing literature by applying Cultivation Theory in a new media context, addressing gaps in media and cyberbullying research in Thailand in particular.

An integrated active learning model focused on learning outcomes for schools in Thailand

2025-05-06T10:21:16+07:00

This study proposed the development and implementation, as well as evaluation of the integrated active learning model focused on learning outcomes for lower secondary students in schools under local administrative organizations in Chiang Mai province, Thailand. The research had a multi-phase mixed-methods research method to develop the learning model to provide guidelines for schools, teachers, and stakeholders to identify themes that were consistent with local policies and contexts. There was also the learning management that students’ practice could be applied in everyday life and had commercial potential. The evaluation results indicated that improvement was significant in all aspects of students' learning outcomes. This model consisted of principles and concepts, objectives, systems and mechanisms, guidelines and activities for integrated outcome-based active learning management, success indicators, success conditions for model implementation, forms and documentation, and terminology and supporting explanations. The research results emphasized the effectiveness of this model, making it an example model for other schools. Although there were some concerns about the selection of themes, overall, there was a good trend in the implementation of the integrated active learning model focused on learning outcomes. The comparison results of student learning outcomes before and after model implementation indicated that the mean of the post-test was more than the pre-test, overall developed at 18.28 percent.

The transfictional and transmedial journey of Petruk: Artistic transformations from puppetry to theatre and painting in the context of two Indonesian presidencies

2025-06-12T15:55:36+07:00

This study examines how artists create a new realm of artistic imagination through the processes of transfiction and transmedia, utilizing the works of Danarto and Djoko Pekik as case studies. Specifically, this study analyzes Danarto's theatre script Bèl Geduwèl Bèh, created during the Suharto regime, and Djoko Pekik's painting Petruk Jadi Ratu Semar Kusirnya (Petruk Becomes a King; Semar is His Coachman), inspired by the shadow puppet performance Petruk Dadi Ratu (Petruk Becomes a King). By applying the theory of possible worlds, this study reveals how these works transform the previous artistic realm, creating a new imaginary world. This study employed several steps: (1) identifies the shadow puppet Petruk Dadi Ratu as a key work of transfiction and transmedia; (2) traces its influence on Bèl Geduwèl Bèh and Petruk Jadi Ratu Semar Kusirnya; and (3) analyzes the relationship between these imaginary worlds and socio-political reality during the presidencies of Suharto and Joko Widodo. This study finds that (1) Bèl Geduwèl Bèh presents a utopian world without rulers and authorities, contrasting with the totalitarian socio-political reality of Indonesia during the Suharto era, while (2) Petruk Jadi Ratu Semar Kusirnya reflects the Joko Widodo regime's utopian vision. This study proposes a cross-media reading strategy for artistic and literary works, contributing to the humanities by exploring how the transformative power of imagination generates possible worlds that reflect Indonesia's socio-political reality.

Youth acceptance and challenges in expanding shared mobility in Japan: A case study of Sapporo, Hokkaido

2025-07-22T11:39:20+07:00

Shared mobility services, including ride-hailing and carpooling, are attracting growing attention in Japan as alternatives to challenges such as population decline, taxi driver shortages, and ageing transport infrastructure. In April 2024, the Japanese government partially relaxed regulations on paid ride services to alleviate urban taxi shortages. However, institutional rigidity, socio-cultural resistance, and a fragmented infrastructure continue to impede widespread adoption. While platform-based mobility is expanding globally, uptake in Japan remains limited due to entrenched institutional and cultural barriers. Young people are expected to play a vital role as future users and providers of shared mobility services. Yet empirical research on their perceptions and acceptance remains scarce, hindering the development of sustainable and inclusive transport policies. This study investigates how youth aged 18 to 29 in Sapporo, Hokkaido, understand and engage with shared mobility through in-depth interviews of 18 participants. Through thematic analysis, the following four factors emerged as elements influencing acceptance: (a) the underdevelopment of services in terms of institution building and visibility; (b) differentiation from well-developed existing services; (c) necessity of proper matching of shared activities and specific national characteristics; and (d) understanding the social diffusion mechanisms behind service adoption. These findings suggest that youth engagement is not merely about convenience or cost but reflects deeper institutional and sociocultural dynamics. Although digitally literate and open to new technologies, young people remain cautious due to concerns over legal ambiguity, social norms, and expectations around service quality. Drawing on insights from a non-metropolitan context, this study repositions youth as co-creators rather than passive users of mobility systems. It argues that shared mobility in Japan should be reconceptualised as part of the broader social infrastructure, requiring institutional innovation, regulatory flexibility, and participatory governance grounded in the notion of social common capital.

Game-based translation of English compound words: Effectiveness of ‘2P1M’ in the translation classroom

2025-02-04T16:12:58+07:00

Traditional teaching methods have employed more interactive and interesting strategies, including the use of game-based activities. These games are often played in translation classrooms. One example of such games is the self-created game, known as 2P1M (2 Pictures 1 Meaning). The game helps to make learning translation more enjoyable and indirectly enhances translation skills. The game can be utilised by the students to hone their skills in translating English compound words and expressions into the Malay language. This article discusses the use of 2P1M in translation classrooms as well as the effectiveness of the game from the students’ viewpoint. A total of 19 students from a public university who enrolled for a translation course were selected for this action-based research. They are assessed based on their translation of English compound words and expressions using 2P1M. A set of questionnaires was distributed to obtain data on the effectiveness of the game from the students’ viewpoint. Findings indicate that seven out of 20 items obtain high percentages of correct answers and translations. Data from the questionnaire shows positive feedback on the use of the 2P1M game in translation classes. The findings also indicate that the students enjoy translating compound words and expressions using the 2P1M game. Suggestions from the students show that the game can be enhanced, expanded, and incorporated with more activities. It is hoped that this study will catalyse more engaging and interactive teaching methods in translation classrooms and more opportunities for more research on translation teaching, especially in Malaysia, to be conducted in the future.

Digital Interactive Storytelling to promote Thai language vocabulary learning for children with dyslexia

2025-07-01T11:41:19+07:00

The ease of access and use, along with the other benefits of digital technology, have greatly changed the styles of teaching and learning. Digital technology plays a role in meeting the needs of learners at all levels. In particular, learners who are able-bodied can apply digital technology for learning, as well as in their daily lives. However, people with disabilities need to be encouraged to use it. This paper presents a needs assessment for Digital Interactive Storytelling (DIS) to promote Thai vocabulary learning for children with dyslexia. The assessment was conducted with teachers of children with dyslexia in both special education and inclusive schools, using the DIS needs assessment form. Based on the findings, a digital interactive story was developed from Thai vocabulary at the Grade 2 level. Illustrations, images, sounds, and interactive features such as buttons for reading and listening to the vocabulary were added. The appropriateness of the storytelling was then evaluated and tested with a sample group in the field, followed by an effectiveness evaluation of DIS in promoting Thai vocabulary learning for children with dyslexia. It is found that the average condition that should be for Thai language reading among children with dyslexia or reading difficulties was the highest level, the DIS evaluation from the experts were appropriate at the highest level, and an effectiveness of DIS with regard to promoting vocabulary learning for children with dyslexia was high level. There is a high demand for DIS, which was very suitable and effective at promoting vocabulary learning. The DIS can be used to promote reading development among children with dyslexia at the elementary level.

Fostering sustainable growth through creative community-based tourism (C-CBT): A case study of Ban Ruam Thai village in Kui Buri National Park, Thailand

2025-05-16T15:59:12+07:00

This research aims to achieve three main objectives: 1) to analyze tourists’ travel motivations and actual recreational experiences, 2) to assess the potential of a potential tourist site to encourage the development of creative tourism, and 3) to offer proposals for creative community-based tourism (C-CBT) programs and management guidelines. The research utilized a combination of tools, including questionnaires, interviews, and potential assessment forms. The sample comprised 112 Thai and international tourists who completed the questionnaire, while the assessment that looked into the potential of the tourist destination in question with regard to creative tourism development, involved 30 participants, including scholars, Kui Buri National Park officers, members of Ban Ruam Thai CBT, and tourists. Additionaly, in-depth interviews were conducted with the Kui Buri National Park superintendent and the chief of Ban Ruam Thai CBT. Following this, a data analysis was performed using t-tests, descriptive statistics, and content analysis. The findings indicated that the primary travel motivation was ‘exploring nature’, while the other most frequent actual recreational experiences included ‘seeking relaxation and calm’, ‘escaping work overload and crowded environments’, and ‘strengthening family bonds and shared values.’ The comparison between travel motivations and actual recreational experiences revealed that ‘prioritizing safety and comfort’ was the only factor with a statistically significant difference (p < 0.05). Tourist satisfaction and intention to revisit were both rated highly. The potential assessment reported that the destination overall has a high potential for creative tourism development. Drawing from the gathered data, the study recommends C-CBT activities and programs, organized into four key themes: exploring wildlife; immersing in local culture; experiencing local-style leisure activities; and trekking along nature trails.

A visual and narrative analysis tracing the trajectory of 1950s large housing estates in Oran, Algeria

2025-06-05T17:33:21+07:00

It was the dominance of a new architectural scene on Algerian soil, the large housing estates were revealed in different ways through all the means available to society at the time. Photographic dissemination became essential at the moment of the inauguration of the large construction sites. The aim was to publicize the actions carried out by the French colonization, which were clear operations intended to support the adopted strategy into both a political and social issue and to present a sign of modernity that was never recognized before. This article is aimed at tracing the trajectory of large housing estates across three disciplinary fields: architectural history, social history, and urban history. It explores their emergence, dissemination, and reception in space and time from 1950 to the present day through the lens of photography. The research question is to clarify how photography has represented large housing estates of the 20th century and how it continues to do so. Our approach involves two methodologies. First, we conduct an in-depth examination of archival documents from Algeria and the BNF Gallica online library. Second, we incorporate the narrative voices of inhabitants through semi-structured interviews, focusing on three of the most remarkable large housing estates in the city of Oran as a case study. The results identify three key phases in the trajectory of large housing estates in Oran: the period of dissemination and publicity, the period of virulent criticism due to physical deterioration, and finally, the phase of rebirth through the work of contemporary artists. During the analysis, a major aspect emerged: the trajectory of large housing estates is not uniform but rather varies from one recipient to another, depending on the specific context.

A feminist posthumanist approach to resist Gender-based Violence (GBV): Re-reading Larissa Lai’s Salt Fish Girl and Monica Byrne’s the Girl in the Road

2025-06-06T16:01:10+07:00

The persistence of Gender-based Violence (GBV) against non-normative identities, despite declining heteronormative hegemony, underscores the urgency of reimagining resistance. The science fiction novels—Larissa Lai’s Salt Fish Girl (2002) and Monica Byrne’s The Girl in the Road (2014)—foreground female protagonists with different desires that disrupt gender constructivism and pave new ways of resistance to dismantle patriarchal and essentialist symbolic order. The near-future narratives of the two novels provide perspectives on how GBV is shaped by intersecting oppressions that affect the “weaker other” and how resistance emerges in a techno-futuristic world. This research paper, therefore, aims to investigate various entangled layers of GBV that are represented in the two novels and, in doing so, also tries to deconstruct gender essentialism through a feminist posthumanist lens, which critiques gendered and anthropocentric hierarchies. Moreover, this paper attempts to show how the narratives locate the roots of gender-based violence and means of combating the same in speculative settings. By re-reading the novels in a feminist posthumanist way, this research paper also proposes to represent hybrid identities in interaction with future technologies and ultimately aspires to a simultaneous posthumanist and post-gender world. By interrogating the interplay of speculative technology and posthuman agency, this study aims to contribute to a broader discourse on understanding gender and power in the imminent future.

Implementation of a code of conduct for human resource officers in happy workplace projects at autonomous universities

2025-04-18T14:37:27+07:00

Ethics serve as fundamental guidelines that help build trust and transparency in operations, while promoting fairness and responsibility to stakeholders in the management of human resources in universities. However, discrimination, unfair practices, lack of transparency, and violation of personal rights affects the image and lack of trust in universities. The aim of this study was to examine the application of the Code of Ethics for Human Resource Officers in the Happy Workplace Project and Activities of State-controlled Universities using qualitative research approaches. The sample group was selected by collecting data from relevant documents, in-depth interviews with 6 experts, and focus group discussions with 11 human resource officers from state universities. The data analysis used descriptive content analysis and presented the results in a descriptive format. The research findings revealed the code of ethics among human resource officers in 3 dimensions: Dimension 1: Ethics of Honesty and Fairness; Dimension 2: Ethics of Diligence, Determination, Knowledge Development, and Ability Leading to Professional Excellence and Dimension 3: Ethics of Confidentiality and Appropriate Disclosure of Information. All three ethical principles were followed during the happy workplace project and activities at the universities in the following 4 steps: Step 1: Project launching; Step 2: Planning; Step 3: Operations; and Step 4: Project closure. Dimension 1 is a basic ethical principle and code of conduct that has become a behavior based on ethics consisting of fundamental moral principles. As for Dimensions 2 and 3, human resource professionals adhere to them for the equal benefits of all parties concerned, which preserves the dignity and honor of the profession.

Digital media guidelines for sustainable tourism: A case study of historical tourism in Baan Khamkerm-Nong Saeng, Nakhon Phanom province, Thailand

2025-07-31T11:48:25+07:00

This study aims to develop digital media prototypes to promote historical tourism in the Baan Khamkerm-Nong Saeng community of Nakhon Phanom province, Thailand. It focuses specifically on Saint Joseph’s Church, the oldest remaining church in the upper northeastern region of Thailand, which has the potential to be developed as a historical tourist attraction. However, maintaining its tourist attractions’ history and values proves challenging because of the community’s limitations in identity communication and public relations. The study applied a participatory action research approach, collecting data from community leaders, history and culture experts, tour operators, media and production designers, and Thai tourists through focus groups, observations, and reflections. Data were analysed and developed into images, video clips, infographic, and text presented on Facebook, which were used to convey identity and historical values. The results showed that historical value, physical potential, and activities can promote historical tourism using digital media. Designing digital media based on the community's participation that reflects the historical tourist attractions’ potential can contribute to the United Nation’s Sustainable Development Goals, especially in fostering inclusive economic growth, cultural preservation, and sustainable communities. Incorporating cognitive response theory, audience perceptions, and message evaluations were considered throughout content development. However, to ensure sustainability, historical tourism and media development, it must be passed on to future generations via continuous learning, local capacity building and youth engagement.

Exploring the design factors shaping the gaming experience for Generation Alpha

2025-05-06T10:35:00+07:00

Generation Alpha is the first generation to grow up in a fully digital environment. They learn through play, especially gaming, and are the drivers of the current and future gaming industry. To ensure game design aligns with the characteristics and preferences of generation Alpha, this study focuses on exploring and analyzing the gaming elements favored by this generation. The purposive sampling method was chosen to specifically target primary school students who actively engage in gaming, ensuring that the data collected would be relevant and representative of this demographic's preferences. The data for analysis was collected from 681 primary school students at Assumption College Nakhon Ratchasima Thailand during the first semester of the 2023 academic year. Out of these, 304 students were purposively selected to respond to a questionnaire regarding 47 game factors that influence the gaming experience, with a Cronbach’s Alpha Coefficient of 0.910, indicating high reliability. Exploratory factor analysis (EFA) with Varimax rotation was employed to cluster the game design elements, as it is an effective method for identifying underlying factor structures in complex datasets. Linear regression analysis was used to verify the relationship between game design elements and user preference. The research results found that the extracted components had an Eigen value greater than 1.00 and could explain all the variables by 59.921 percent, with 12 components. However, when the coefficients of game design components and game playing time of generation Alpha were calculated, there were 7 components: 1) aesthetics that enhance gameplay, 2) enjoyment from playing the game, 3) disenjoyment from playing the game, 4) gameplay style, 5) system functionality, 6) positive experience, and 7) gameplay features. The results of this research help game designers and developers use the obtained factors as an important basis for game design and development.

Technical aspect and use of ICT in writing research among tertiary institution students

2025-07-07T10:31:08+07:00

This study aimed to evaluate students’ levels of competency technical aspects and use of ICT for research writing, as well as the underlying connection between these two variables. This investigation will serve as a basis for faculty to enhance their teaching process in a research writing course at the college level. The researchers employed cross-sectional analysis with 310 purposively chosen respondents. They answered a modified research instrument via Google Forms. The researchers then subjected the gathered data to descriptive and inferential statistics using IBM-SPSS 23. The study found that the students were primarily third-year level, coming from the College of Education, Arts, and Sciences, and were female, with a GPA between 86% and 89%, pursuing a Bachelor of Science in Accountancy. In addition, regarding the technical aspect of writing research, the study revealed that the students were “competent.” As for the use of ICT in writing research, the students were “able to perform” some of the mentioned ICT tools. Inferential statistics also revealed variations in the technical aspects of writing research when grouped by year level and GPA. Regarding the use of ICT in research writing, the study observed differences in terms of year level, college, GPA, and course. A moderate association was found between technical aspects and the use of ICT in writing research, as confirmed by the linear regression. Based on the study’s results, the researchers suggested some essential implications.

Synergizing the academic credit bank system and the Thai national digital learning massive open online course platform for lifelong learning: A data-mining approach

2025-07-29T14:39:53+07:00

This study analyzes user behavior to support the development of Thai massive open online course (MOOC) in Thailand. Data analysis was conducted using data-mining techniques on questionnaire responses from 2,230 users. The study obtained the following results. Analysis of learners’ basic information and course trends derived from MOOC courses reveal that more than 250 students design a micro credit and alternative credit system, including a credit bank system. In terms of user interface, the results underscore the formats of contents, activities, and learning styles. Lastly, analysis of basic data on the Thai MOOC digital learning platform indicates that further development of the academic credit bank system is required. The study identified the need for a curriculum that focuses on vocational skills to develop work competencies, the accumulation and transfer of credits between universities, and recognition of previous credits and certificates to pursue a master’s degree. Thai MOOC users were mainly composed of students (30.04%), government officials (25.65%), and private employees (14.44%). In general, learners sought to upskill (83.41%), apply learning to daily life (68.57%), and conduct interest-based study (68.21%). We observed two patterns of registration in three consecutive courses, namely, (1) Personality, Psychology, and Adjustment; Startup: Pushing your Dream; and Consumer Behavior and Retailing Business in the Digital Age and (2) Startup: Pushing your Dream; Online Store Entrepreneur; and Consumer Behavior and Retail Business in the Digital Era. The top three patterns of registration in two consecutive courses included: (1) English for Communication and English Start Up, (2) English for Communication and Easy English for Everyday Life, and (3) Psychology and Daily Life and English for Communication.

Taking the imperial city space as a clue: Interpreting the multiple meanings of court festival paintings in the Qianlong era

2025-02-04T17:04:55+07:00

Before photography was introduced to China, realistic paintings were used to record important events and festive scenes in the court. Chinese and Western painters were often recruited to create paintings that served the court, due to the Qing emperor’s strong interest in them. This study aims to analyze the artistic features and the emperor’s artistic taste in festival court paintings in Qing China, as well as the scenes and connotations depicted in these works. Five representative court paintings depicting the Spring Festival during the Qianlong period were selected as research objects. Space is the guiding logic of this research, moving from parts of the imperial city to a panoramic view. The inner courtyard of the palace, the palace garden, the outer court, and the entire imperial city and its suburbs are explored in sequence. The research results found that festival paintings during the Qianlong period were a combination of Chinese and Western painting techniques, verve and precise forms, calligraphy and imagery. They embody five main connotations: 1) Festival painting is a medium for the emperor to display his will and imperial power; 2) It implies similar festival customs and cultures shared by the court and the people; 3) It reflects the diplomatic relations during his reign; 4) It shows Qianlong’s good governance and the people’s prosperity and happiness; 5) It expresses nature’s and celestial phenomena’s affirmation of Qianlong’s imperial power. The festival paintings reflect ancient Chinese ideals of self-cultivation, family management, state governance, bringing peace to all under heaven, and the unity of heaven and man. By reconstructing the original context of Qing dynasty festival paintings, we find that the emperor sought to prove his orthodox status and achievements through various aspects.

Effectiveness of using an electronic audiobook for the pronunciation of Korean vowels, consonants, and final sounds to improve the pronunciation skills of Thai teachers

2025-07-05T21:38:48+07:00

This research aims to: 1) develop an electronic audiobook on the pronunciation of Korean vowels, consonants, and final sounds; 2) compare the effectiveness of the electronic audiobook among Thai teachers; and 3) assess the Thai teachers’ satisfaction with the use of the electronic audiobook. The sample group consists of 100 teachers who teach Korean in schools under the Office of the Basic Education Commission (OBEC). The research tools used are: 1) the electronic audiobook; 2) the quality assessment form for the electronic audiobook; 3) the achievement assessment form using the electronic audiobook; and 4) the satisfaction assessment form for learning through the electronic audiobook. Data were analyzed using percentages, means, standard deviations, t-tests, and E1/E2 efficiency measures. The research results are as follows: 1) The quality of the electronic audiobooks, as evaluated by experts, is at a good level, with an average score of 4.47 and a standard deviation of 0.57. The developed electronic audiobook has an E1/E2 efficiency score that meets the criterion of an average of 80%, with scores of 83.34/89.90. 2) the results showed that using an electronic audiobook on the pronunciation of Korean vowels, consonants, and final sounds is effective in improving Korean pronunciation skills as evidenced by the highly significant difference (p = 0.000) between the scores of post-tests of the control group and experimental group using t-test. 3). The evaluation of satisfaction with learning pronunciation skills via the electronic audio-book was at the highest level, with an average score of 4.65 and a standard deviation of 0.34.

A comparative study of mathematics teaching anxiety among elementary schoolteachers in Indonesia and Nigeria

2025-09-19T10:42:25+07:00

Teachers play a critical role in their efforts to provide meaningful mathematics learning to students to prevent them from experiencing learning anxiety. This study examined the experiences of elementary schoolteachers in Indonesia and Nigeria in confronting and overcoming mathematics teaching anxiety, recognizing the critical role teacher confidence plays in shaping student learning outcomes. The comparative approach of this study provided a nuanced understanding of how cultural context influences mathematics teaching anxiety and the coping strategies employed by teachers in different settings. The study utilized a descriptive survey research design, employing quantitative collection methods. This study included all elementary schoolteachers in Indonesia and Nigeria, selecting a representative sample of 331 elementary mathematics teachers using a stratified random sampling technique. Two researcher-developed instruments were used: The Level of Anxiety among Elementary School Teachers in Indonesia and Nigeria Rating Scale (LAESTINRS) and the Causes and Strategies Employed to Overcome Mathematics Teaching Anxiety Questionnaire (CSEOMTAQ). The findings revealed that the level of anxiety among elementary schoolteachers in Indonesia and Nigeria was low. Insufficient self-confidence in mathematical abilities and a lack of resources and teaching materials became the major causes of mathematics anxiety among the teachers, among others. Teacher-to-teacher mentorship and collaborative learning as well as organizing and encouraging professional development programs were the strategies used in managing mathematics teachers’ anxiety. There was a significant difference in the level of anxiety among the elementary schoolteachers in Indonesia and Nigeria. It was recommended that continuous training programs and professional development opportunities that address the root causes of mathematics teaching anxiety should be organized.

Incubating creative skills for learning the Urak Lawoi ethnic group’s music culture

2025-09-07T19:45:18+07:00

This research aimed to develop a learning process that fosters creativity and innovation through experiential learning in the music and performance traditions of the Urak Lawoi ethnic group. Adopting a qualitative approach integrated with action research, the study engaged knowledge holders and youth representatives in co-creating a learning management model centered on local music and folk performance. Participants included Urak Lawoi children and youth interested in traditional music, along with cultural practitioners. Data were collected through interviews, observations, and document analysis. The findings reveal that creative and innovative skill development can be effectively promoted through four stages of learning management: (1) identifying knowledge transmitters and youth participants, (2) preparing musical instruments, (3) creating experiential learning activities in music and performance culture, and (4) cultivating performance experience. These steps were supported by four creativity development strategies: (1) individual knowledge acquisition, (2) raising awareness of community music culture, (3) facilitating collaborative brainstorming, and (4) co-creating artistic outputs. As a result, two youth participants acquired foundational skills in playing the Ga-Yok reed pipe and violin, forming a basis for enhanced creative thinking and a deeper understanding of Urak Lawoi musical heritage. Furthermore, this learning model aligns with the United Nations’ Sustainable Development Goals (SDGs), specifically supporting Quality Education (SDG 4) and the preservation of cultural heritage within Sustainable Cities and Communities (SDG 11).