https://so02.tci-thaijo.org/index.php/hasss/issue/feed 2026-09-10T00:00:00+07:00 Korakoch Attaviriyanupap, Silpakorn University, Thailand hasss.editor@su.ac.th Open Journal Systems <h2 style="text-align: center;"><span style="color: #f0712c;">Humanities, Arts and <br />Social Sciences Studies </span><span style="color: #f0712c;">(HASSS)</span></h2> <h5 style="text-align: left;"><strong>FORMER NAME "SILPAKORN UNIVERSITY JOURNAL OF SOCIAL SCIENCES, HUMANITIES, AND ARTS"</strong></h5> <div> <p> Humanities, Arts and Social Sciences Studies (HASSS) is a double-blinded peer-reviewed, open-access journal published by Silpakorn University, Thailand. The main objective is to provide a forum for researchers in the fields of Humanities, Arts and Social Sciences to publish their articles. Our mission is to promote awareness of and compatibility with the dynamics of various study areas and to disseminate relevant research work to support the need for new knowledge related to art and culture, human beings and society.</p> <strong>ISSN (Online):</strong> 2630-0079 </div> <div><strong>Language:</strong> English</div> <div><strong>Issue per year:</strong> 3 Issues<strong> </strong>(January–April, May–August, September–December)</div> <div><strong>__________________________________________________________________________________________________</strong></div> <div> <h1 style="text-align: center;"><span style="color: #f0712c;">Fraudulent Acceptance Letters</span></h1> <h4 style="text-align: center;">(June 18, 2025)</h4> </div> <div> <p>We would like to inform all authors and readers that there have been cases of individuals fraudulently issuing “Acceptance Letters” using the name of <em>Humanities, Arts and Social Sciences Studies</em> (HASSS) without authorization.</p> <p>We would like to clarify that <em>HASSS</em> has not issued such letters, and any document of this nature should be regarded with suspicion. If you have received or encountered such documents, please contact us directly at hasss.manager@su.ac.th.</p> <p>Please note that our journal follows a strict policy: official acceptance letters are only issued via our official email (hasss.manager@su.ac.th) after the article has successfully passed the peer review process.</p> <p>If you wish to verify the authenticity of an acceptance letter issued in the name of our journal, please contact us at hasss.manager@su.ac.th or call +66-6507 04679.</p> <p>We appreciate your cooperation in helping us maintain the integrity of academic publishing.</p> <p><strong>Sample of Fake Acceptance Letter:</strong></p> <p><img style="font-size: 0.875rem;" src="https://cdn.phototourl.com/free/2026-09-16-bfbf082b-64b6-403f-8a3e-194a583a7355.png" width="700" height="306" /></p> </div> https://so02.tci-thaijo.org/index.php/hasss/article/view/279850 2025-11-17T21:13:16+07:00 Nuttcha Sumthong nuttchawork@hotmail.com Kittichai Kasemsarn kittichai.ka@kmitl.ac.th

<p>This research investigates discrimination arising from limited knowledge and understanding of LGBTQ+ people within families, schools, and workplaces in Thailand. The aim of this study is to design, develop, and evaluate an illustrated e-book that effectively addresses gender equality concerns among young adults aged 18–24 in Thai society. The researchers applied a User-Centered Design (UCD) framework, taking user needs and goals into consideration throughout the development process. This research adopts graphic novels as instructional tools to design educational materials that promote positive attitudes toward LGBTQ+ people. A three-phase mixed-methods approach, aligned with UCD principles, was used. The study recruited 10 members of the target audience and nine LGBTQ+ people to identify user interests and preferences, developed an illustrated e-book based on their insights, and then quantitatively evaluated it through a survey of 100 young adults. Participants rated the e-book positively, reporting mean scores of 4.61/5 for design, 4.52/5 for layout and typography, and 4.53/5 for content. Furthermore, 97% of participants reported a better understanding of the LGBTQ+ community and indicated that they would recommend the e-book to others. This research contributes to existing scholarship by developing an illustrated e-book for LGBTQ+ education in Thailand that targets young adults through UCD. The design process, which involved members of the LGBTQ+ community, demonstrates how user engagement can help address sensitive social issues.</p>

2026-09-10T00:00:00+07:00 Copyright (c) 2026 Humanities, Arts and Social Sciences Studies https://so02.tci-thaijo.org/index.php/hasss/article/view/284488 2026-05-27T11:06:13+07:00 Kin Ho Wong kinhow@life.hkbu.edu.hk

<p>While both belong to popular music in Thailand, <em>lukthung</em> and Thai pop represent distinct types of songs in the eyes of contemporary Thai music audiences. This article explores the potential to enhance the impact of Thai popular music in the increasingly competitive global music market by fusing <em>lukthung</em> with Thai pop to reach a broader audience. Based on a case study of the JOOX 100×100 project, this study employs a mixed-methods approach that combines comparative analysis of selected <em>lukthung</em> fusion songs with a semi-structured questionnaire that examines participants’ preconceptions of <em>lukthung</em> and their responses to the selected songs. By evaluating the relationship between the reception and features of hybrids of <em>lukthung</em> and Thai pop, it proposes three hybridisation strategies that can be observed in <em>lukthung</em> fusions, namely Compensatory Blending, Sonic Masking, and Stylistic Transgression, arguing that the perception of the hybrid depends on the appeal of the interobjectivity within the hybrid and the genres involved. Ultimately, this article suggests how musical hybridity may effectively refashion <em>lukthung</em>, attracting more diverse attention to the genre and generating new interest in Thai popular music. In addition to providing directions for creating successful <em>lukthung</em> fusions, the findings are expected to enrich discussions on musical hybridity, which more often concern hybrids between musical styles from different countries or within Western genres.</p>

2026-09-15T00:00:00+07:00 Copyright (c) 2026 Humanities, Arts and Social Sciences Studies