Kmoncharatkasem, S. ., T. Boonyam, and P. . Ouppathumchua. “Factors Affecting Thai Consumers’ Support of Popular Music Artists: A Case Study of LOVEiS Record Company”. Humanities, Arts and Social Sciences Studies, vol. 20, no. 3, Nov. 2020, pp. 698-17, doi:10.14456/hasss.2020.27.