MANEECHAEYE, P. The commodification of idol culture with a loot-boxes-style marketing strategy practice in Thai idol culture and aspects of consumer psychology toward uncertainties. Humanities, Arts and Social Sciences Studies, [S. l.], v. 21, n. 2, p. 179–187, 2021. DOI: 10.14456/hasss.2021.18. Disponível em: https://so02.tci-thaijo.org/index.php/hasss/article/view/239553. Acesso em: 4 oct. 2026.