(1)
Boonparn, C.; Rurkwararuk, W.; Pooncharoen, N.; Leamprecha, N. The Relationship of Schwartz’s Basic Individual Values with Internal Marketing, Brand Citizenship Behaviour, and Organizational Citizenship Behaviour: A Case Study of Call-Centre Staff of Credit Card Issuers in Thailand. HASSS 2020, 20, 399-426.