YOOPHUN ่. PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK: PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK. J Admin Manag [Internet]. 2023 Dec. 28 [cited 2024 May 12];13(2):14-2. Available from: https://so02.tci-thaijo.org/index.php/fam/article/view/263403