YOOPHUN ่. PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK: PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK. JIBIS [internet]. 2023 Dec. 28 [cited 2026 Sep. 12];13(2):14-2. available from: https://so02.tci-thaijo.org/index.php/fam/article/view/263403