รวดเร็ว ส, แสงมณี ว. MARKETING MIX AFFECTING DECISION TO PURCHASE THAI NOVELS IN BANGKOK AREA. Journal of KMITL Business school [internet]. 2017 Dec. 28 [cited 2025 Dec. 6];7(2):1-18. available from: https://so02.tci-thaijo.org/index.php/fam/article/view/216259