พุทธรัตนมณี น. (2020) “Entertainment Marketing Factors Affecting the Decision Making on Thai Fight Attendance According to the New Normal Style”, The Journal of Integrated Business Innovation and Sustainability (JIBIS). Bangkok, Thailand, 10(2), pp. 93–102. available at: https://so02.tci-thaijo.org/index.php/fam/article/view/245977 (accessed: 30 September 2026).