รวดเร็ว ส. and แสงมณี ว. (2017) “MARKETING MIX AFFECTING DECISION TO PURCHASE THAI NOVELS IN BANGKOK AREA”, Journal of KMITL Business school, 7(2), pp. 1–18. available at: https://so02.tci-thaijo.org/index.php/fam/article/view/216259 (accessed: 7 December 2025).