พุทธพิทักษ์ น. and ณ ป้อมเพ็ชร์ ก. (2018) “FACTORS AFFECTING CONSUMER CHOICE OF CINEMAS IN THE CENTRAL REGION OF THAILAND”, The Journal of Integrated Business Innovation and Sustainability (JIBIS). Bangkok, Thailand, 8(2), pp. 125–150. available at: https://so02.tci-thaijo.org/index.php/fam/article/view/207097 (accessed: 14 September 2026).