Naksri, Ananya, and Wasan Sakulkijkarn. 2023. “ELECTRONICS WORD-OF-MOUTH, SOCIAL MEDIA INFLUENCERS, AND ATTITUDES TOWARD SOCIAL MEDIA INFLUENCERS INFLUENCING PURCHASING DECISION AND BRAND EQUITY ON THAI FACIAL SKINCARE OF GENERATION Y CONSUMERS IN BANGKOK”. Journal of KMITL Business School 13 (2):40-58. https://so02.tci-thaijo.org/index.php/fam/article/view/263789.