Kumsiripiman, Nattasiri. 2023. “FACTORS INFLUENCING GENERATION Z CONSUMERS’ LOYALTY TOWARDS E-MARKETPLACE PURCHASES OF APPAREL AND ACCESSORIES: A STUDY IN CENTRAL THAILAND”. Journal of KMITL Business School 13 (2):1-13. https://so02.tci-thaijo.org/index.php/fam/article/view/263390.