YOOPHUN ่. PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK: PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK. Journal of KMITL Business school, [S. l.], v. 13, n. 2, p. 14–24, 2023. Disponível em: https://so02.tci-thaijo.org/index.php/fam/article/view/263403. Acesso em: 12 may. 2024.