SAKVORAKULCHAI, V.; VIRUTAMASEN, P. Strategic Management of Digital Customer Signals and Brand Image for Social-Commerce Cosmetics: Evidence from Bangkok Consumers. The Journal of Integrated Business Innovation and Sustainability (JIBIS), Bangkok, Thailand, v. 16, n. 1, p. 1–15, 2026. Disponível em: https://so02.tci-thaijo.org/index.php/fam/article/view/283993. Acesso em: 16 sep. 2026.