RATTANANGAM, P. Influences of Integrated Marketing Communication on Brand Equity and Sustainable Competitive Advantage: Evidence from Thai Listed Companies. The Journal of Integrated Business Innovation and Sustainability (JIBIS), Bangkok, Thailand, v. 16, n. 1, p. 73–89, 2026. Disponível em: https://so02.tci-thaijo.org/index.php/fam/article/view/283796. Acesso em: 16 sep. 2026.