APHIRATTHANASOPHON, R.; CHARUTAWEPHONNUKOON, P. Purchasing Behavior and Service Marketing Mix Influencing Customer Decision to Purchase Custom-Built Computers at Zeer Rangsit Shopping Center. The Journal of Integrated Business Innovation and Sustainability (JIBIS), Bangkok, Thailand, v. 15, n. 2, p. 210–224, 2025. Disponível em: https://so02.tci-thaijo.org/index.php/fam/article/view/283062. Acesso em: 16 sep. 2026.