UPPAPONG, K.; SUDSANG , T. .; MUEANDECHA, T. . Guidelines for Applying Structural Equation Modelling Methods Between PLS-SEM and CB-SEM: The Marketing Perspective in Thailand. Journal of KMITL Business school, [S. l.], v. 15, n. 1, p. 1–14, 2025. Disponível em: https://so02.tci-thaijo.org/index.php/fam/article/view/275418. Acesso em: 6 dec. 2025.