NAKSRI, A.; SAKULKIJKARN, W. Electronic Word-of-Mouth, Social Media Influencers, and Attitudes Toward Social Media Influencers Influencing Purchase Decisions and Brand Equity of Thai Facial Skincare Among Generation Y Consumers in Bangkok. The Journal of Integrated Business Innovation and Sustainability (JIBIS), Bangkok, Thailand, v. 13, n. 2, p. 40–58, 2023. Disponível em: https://so02.tci-thaijo.org/index.php/fam/article/view/263789. Acesso em: 1 oct. 2026.