YOOPHUN ่. PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK: PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK. The Journal of Integrated Business Innovation and Sustainability (JIBIS), Bangkok, Thailand, v. 13, n. 2, p. 14–24, 2023. Disponível em: https://so02.tci-thaijo.org/index.php/fam/article/view/263403. Acesso em: 17 sep. 2026.