YOOPHUN ่. PERCEIVED RISK AND TRUST INFLUENCING ON E-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK: PERCEIVED RISK AND TRUST INFLUENCING ON E-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK. J Admin Manag 2023, 13, 14-24.